An closer look into Levi's new global water strategy plan

INTERVIEWWith the environment an ever-pressing concern in and out of the fashion industry, brands such as Levi Strauss are continually working to reduce the amount of waste created during the production process. The denim company recently announced its new water strategy, which will take a localized approach to its water conservation, dependent on the needs of each factory’s surrounding area.

Below, FashionUnited spoke with Michael Kobori, the vice president of sustainability at Levi Strauss & Co. to learn more about the brand’s new water strategy.

What has been the process of developing the new water strategy for Levi's, and how will it affect the company's overall waste?

In 2007, we conducted the apparel industry’s first life cycle assessment, which shed light on the industry’s impact on watersheds around the world. This inspired us to join the Better Cotton Initiative in 2010, launch Water

We recognize that water issues pose some of the greatest threats to the global economy and people around the world. We also recognize that water demand and scarcity are variable and that we were operating according to a "one size fits all" approach that did not address the reality of water stress.

Now that we have applied our Water Less® techniques to two-thirds of our products en route to 80 percent by 2020, scaled the Better Cotton Initiative to two-thirds of our cotton supply en route to 100 percent more sustainable and resource-efficient cotton by 2020, and open-sourced our Screened Chemistry program to the industry, we see an opportunity to take another step forward, to use the science and tools at our disposal to focus our reduction efforts where they are most critical, increase water access and inspire the collective action that is essential to delivering the change that’s needed.

Your company is taking a localized approach to water conservation. What went behind the decision to do this?

Over the past decade, it has become standard best practice for companies to address the amount of water that they use. As water stress intensifies in various regions, however, it is increasingly clear that saving a liter of water where water is plentiful is not as critical as a liter where water is scarce. Therefore, we felt we needed to address our water use in the context of local water stress.

While there is no prevailing guidance on setting science-based water targets in a local watershed context, we have access to highly respected, publicly-available tools and datasets, such as the World Resources Institute’s Aqueduct Water Risk Atlas, that help us understand where water stress is greatest.

Though we have not established overarching global targets for suppliers in areas of low- and medium- water stress, we intend to continue to build on our progress there as we empower facilities in those categories to pursue their contextual targets. We also recognize that local water stress will evolve, so we plan to update our supplier water stress classification at least once every three years.

What are the methods Levi's is taking in its production process in order to meet the proposed commitments by 2025?

We will continue to implement and expand programs designed to reduce water use in manufacturing. These include:

· Our water Recycle and Reuse program: over the past year, we have tripled the number of approved R&R facilities and recognized five fabric mills in areas of high-water stress.

· Our partnerships with the International Finance Corporation Partnership for Cleaner Textiles (IFC PaCT) and the Apparel Impact Institute’s Clean by Design program.

· Our existing Water Less® technologies, which can significantly reduce the amount of water that we use to wash or finish jeans, which saves not only water, but also energy.

As we developed this strategy, we consulted various suppliers, each of whom supported the idea of establishing contextual water targets that respond to local water stress. Going forward, our technical experts in the field will continue to work with vendors to drive efficiency, as they have been to date.

What’s more, suppliers are already engaged – and deeply invested – in the effort to reduce water use. In water-stressed regions, suppliers have begun to install water-efficient machinery and recycle water because these represent strong and necessary investments for their businesses.

Will Levi's be making changes to its production houses — in terms of machinery, labor, etc. — throughout this process? How so?

We will target the total amount of water our suppliers use to make fabric and garments. This will include water used to manufacture other brands’ products. We cannot limit focus on only the water used on our products if we want to ensure that the environmental conditions around our facilities improve.

Ultimately, what’s important is the impact that the apparel supply chain has on the watersheds and communities that support it, not just the amount of water used to make LS&Co. products. We want to help our suppliers become more efficient and resilient and leave more clean, fresh water for local communities and the environment.

Can you explain more about the Water Less program?

To our knowledge, we are the first company in the apparel industry to set contextual water targets for all tier one and two suppliers, and among the first in any industry to do so. Our original Water Less® targets invoked a one-size-fits-all approach to scale the Water Less® finishing techniques at an ambitious rate. Our new targets apply a contextual approach to address local watershed needs. This data-driven, outcome-oriented approach will enable a leap in the sustainability and resiliency of our supply chain, and we want to extend that resiliency to the watersheds and communities that support it.

Water Less® techniques and the Recycle and Reuse Standard remain key pillars of our new Water Action Strategy. What will change is that we will move to qualify Water Less® at the facility-level. Fabric or products coming from manufacturing facilities that meet the targets that we issue, which will vary depending on whether they’re located in areas of low, medium or high-water stress, will qualify as Water

LS&Co. will help all its key suppliers achieve the Water Less® designation by 2025 utilizing tools and programs such as existing Water

How does the new water strategy align with Levi's greater approach to sustainability?

“We all know that water is perhaps the most critical resource on the planet and that many places, including countries the apparel industry sources from, are struggling with water crises,” said Liz O’Neill, Executive Vice President and President of LS&Co.’s Global Product, Innovation, and Supply Chain. “This announcement is an illustration of what sustainability means to us now: innovative, responsive, scalable programs that drive impact and inspire collective action to address the most pressing social and environmental issues facing our business, industry, and planet.”

In addition, as part of the Water Action Strategy, LS&Co. will continue to reduce the amount of water required for cotton cultivation by collaborating with organizations like the Better Cotton Initiative to implement better farming methods, while simultaneously continuing to explore the use of alternative raw materials such as hemp and regenerated fibers that can reduce the amount of water used in the cultivation phase. LS&Co. will also continue its industry-leading work on chemicals, which includes not only the Zero Discharge of Hazardous Chemicals commitment for 2020, but also its own open-source Screened Chemistry protocols, which prevent hazardous chemicals from entering the apparel supply chain. Water pollution contributes to water stress, so ensuring that the water that gets put back into the environment is clean and safe is as important as addressing water consumption at earlier stages. This comes on the heels of the release of our industry-leading Climate Action Strategy in 2018. Along with rising global average temperatures, climate change is manifesting in altered precipitation patterns, droughts, floods and storms that are increasing in frequency, severity, and duration and impacting companies and communities around the world. While our Water Action Strategy takes essential steps to make our business and the communities it touches more resilient to the water-related impacts of climate change, taking swift action to mitigate climate change is central to our sustainability approach.

Images: Courtesy of Levi Strauss & Co.

* This article was originally published here

48H Maisons de Mode: Five tips for young fashion designers

Lille, France - Maisons de Mode, a French fashion incubator that shines a spotlight on young and up-and-coming talent on the fashion scene, hosted the 11th edition of its annual fashion festival last weekend: Maisons de Mode 48h Lille.

The event, held between 12-15 September, saw 26 designers present their spring-summer 2020 collections to an audience of international buyers; the launch of the first Lille Fashion Night (a night where a select number of fashion stores in Lille’s old town opened their doors to allow the public to survey their collections with champagne in hand); and a number of panel talks led by Adrien Garcia from the podcast "Entreprendre dans la mode”.

The panel talks saw a number of industry professionals share their top tips on how up-and-coming designers and brands can make it in the heavily competitive market, covering topics such as how to tackle the tricky problem of distribution, and how to effectively use social media to promote yourself.

These are five of FashionUnited’s takeaways from the talks:

1. Have a strong brand DNA

To get ahead, particularly when it comes to the distribution stage, you really need to build a strong brand DNA, that’s according to Sébastien de Hutten, founder of French virtual showroom, Playologie. “Being very honest about it, you need to put brand DNA first, it needs to be very clear and you need to be able to define what your brand is really about in just three sentences,” he said. “From there, everything is much easier.”

When it comes to trade shows, the key is to be pragmatic, you have to attend them and find your niche, de Hutten continued. “You need to go to the shows because only there will you really understand whether you belong, only by going will you be able to say ‘okay, this is my home’”, he said. “Each brand needs to question themselves as to what their DNA is, go to showrooms and see which one feels most intune with that DNA.”

2. Do your homework:

But when it comes to attending showrooms and trade shows, it’s also critical that you come prepared, de Hutten stressed. “Everyone really needs to do their homework. You’re not going to meet the same buyers at one place that you’d meet at another, so you need to study what’s going on at each of those places and know if those different buyers are the ones you’re targeting.”

Diane Lepel-Cointet, marketing and communication director at French B2B fashion trade show Tranoï agreed. For her, it is important that brands arrive at her trade show prepared. “I would say maybe the most important criteria is that the designer is ready. They have to be ready in terms of their collections, in terms of price, in terms of delivery.”

If a designer comes unprepared, and can’t deliver on all these things, then they might be in for a surprise. “They risk not being able to deliver, and will end up being disappointed because then they spent the money for nothing,” she added.

“I mean, we’re talking about a long-term process here, so we need to identify the designers who are ready with their team - with their financial team, too - because they need to get a return on investment, that’s the goal.”

3. Be multichannel, combine physical and digital

“It is really important now for designers to have a combination of offline and online,” said Patricia Lerat, CEO and founder of PLC Paris, a fashion consultant and brand development company. “I think it is very hard for a showroom to transfer their model to online. I think even shows like Who’s Next and Premier Classe should have done this already 10 years ago,” she added. “But now I think it is incredibly important for designers when you launch your brand and you’re trying to find an exhibition or a showroom is important to have it in combination with a website.”

Instagram, according to Lerat, is another way the need for brands and designers to go digital has increased dramatically in recent years. Buyers, for example, are taking to the social media platform to reach out to designers and brands.

De Hutten added that while he appreciates the need for physical events such as trade shows and showrooms, he stressed that the importance of digital alternatives should not be overlooked. In 2016, De Hutten, who runs the Parisian childrenswear trades how Playtime, launched his showroom, Playologie, after noticing a gap in the market for buyers who couldn’t attend his events, whether it be for financial, geographical or other reasons.

Online platforms such as these allow buyers to access the marketplace all year round in several languages (Playologie is in eight). But de Hutten continues to stress the importance of still having an offline presence, and says he still advises people to do trade shows or showrooms. “I have been running an online platform for several years, and in the last six months it has been tremendously picking up as everybody understands how obvious it is nowadays that nothing can work only offline,” he said. “There needs to be an alliance between offline and online; the physical and the digital.”

1. Use social media to show your identity

The popularity of social media as a way to advertise your brand has skyrocketed in recent years. Justine Clenquet, founder of her eponymous jewellery brand, said Instagram has been a particularly valuable tool, allowing jer to reach new customers and engage with her current ones. But to be successful in using it you have to embrace and reflect your brand's identity. “I think you need to stay true to your brand on social media, you must be authentic. Everytime you insert new content it has to represent that identity of the brand,” she said.

Alexandre Remise from lifestyle and accessories brand Mathilde Cabanas agrees. She said that in fact it was partly through growing an Instagram account for the brand and building a community that it truly found its identity. “You know as a brand what makes you different, what your identity is. That’s really important to show through whichever social media platform you choose to use,” she said. “You often hear the phrase ‘Instagram versus real life’ - well for us Instagram is real life.”

“Our strategy is to have no strategy,” she continued reffering to social media, explaining that unplanned and sporadic posts more effectively reflected the spontaneous and fun identity of the Mathilde Cabanas brand.

Use multiple platforms

It seems that Instagram is the powerhouse when it comes to advertising fashion online these days, but the speakers were keen to emphasise the importance of using multiple platforms to engage with audiences. They recommended designers to not neglect platforms such as competing social media sites, newsletters, paid adverts, and word of mouth, which in Clenquet’s case had been a particularly valuable means of promoting her namesake brand.

“It’s great now with the new Instagram checkout feature which lets you pay directly from the app, because the quicker it is for a customer to make a payment, the more likely it is that you won’t lose them,” Remise said. “But you should never rely too heavily on one platform because you don’t know what might happen. It’s important not to put all your eggs in one basket.”

She recommended using newsletters with vouchers or offers - like early access to product launches - to keep your audience interested in your different platforms.

Read more:

• Five labels to watch from Maisons de Mode 48h Lille

Photos credit: Sébastien Gras

* This article was originally published here

Fendi lets the sunshine in with Milan show

Dawn rays transformed the habitually grey skies of Milan Thursday as luxury fashion brand Fendi sent its latest collection down the runway under a vast rising sun.

It was Silvia Venturini Fendi's first show following the death of fashion legend Karl Lagerfeld in February, and her ready to wear debut featured quilted coats, skirts and jackets in pastels as well as vintage florals.

Fendi described it as a "very emotional" moment, adding that Largerfeld's 54 years with the house had shaped its DNA.

The German designer began collaborating with the fashion brand in 1965, staying a record time at the helm.

"The sunny setting evokes the start of a new day, new pages to be written, but also captures the enthusiasm of a summer day," Fendi said backstage.

To the tune of "Let the Sunshine in", from the 1967 musical "Hair", the models sashayed down the catwalk in sheer tops, large mesh cardigans, sequined dresses, colourful fur coats and printed tights.

Top models including Bella Hadid, Kendall Jenner, Kaia Gerber and Gigi Hadid strutted their stuff, with fashionistas spotting a move away from Fendi's previous sleek hair and make-up to messy ponytails, space buns and glittering eyes.

"Lagerfeld's teachings, over so many years, have been taken to heart by everyone, of this entire family which learned to work with him," Fendi CEO Serge Brunschwig told AFP on the sidelines of the show.

"But he also taught us to do it without him, as all great masters do, so we carry on, happily," he said.

Images: Fendi SS20, Catwalkpictures

* This article was originally published here

Green Carpet Fashion Awards to honour Valentino

Iconic fashion designer Valentino Garavani will receive the Legacy Award at the third annual Green Carpet Fashion Awards to be held on September 22 at Teatro alla Scala in Milan, closing Milan Fashion Week.

Announced during a press conference in Milan, Valentino will be honoured for his “championing” of Italian talent, and will follow in the footsteps of Vogue international editor Suzy Menkes who won the first Legacy Award last year.

Carlo Capasa, chairman of Camera Nazionale della Moda Italiana and Livia Firth, creative director and co-founder of Eco-Age, said in a statement: “Through his iconic work spanning over five decades, championing Italian talent, design and fashion, Valentino is a creative visionary and truly deserving of the Green Carpet Fashion Award’s Legacy Award.”

In addition, Hamish Bowles, international editor-at-large at Vogue US, was confirmed as creative director for the Green Carpet Fashion Awards 2019 event for the third year. The event’s theme will be inspired by Leonardo Da Vinci in the 500th anniversary year of his death.

Bowles said of the event: “This year we celebrate the 500th anniversary of Leonardo da Vinci, the protean genius - artist, inventor, designer, botanist, writer - whose glorious artistic legacy continues to illuminate the city of Milan.

“Pietro Magni’s 1872 statue of da Vinci, depicted in distinguished old age, dominates the Piazza della Scala, the storied square that in turn links La Scala with the Palazzo. All three of these places are the key protagonists in the 2019 Green Carpet Awards evening, so it seemed appropriate to pay homage to da Vinci with an aesthetic that draws on his exquisite works and on Renaissance tapestries, and evokes the organic and sustainable monastic gardens, and the refectories that the artist himself would have been so familiar with. In these evocative spaces we come together to celebrate the great talents of our wider fashion and sustainability community.”

The Green Carpet Fashion Awards, which highlights sustainable fashion, will announce the winners on September 22.

* This article was originally published here

CHIC Shanghai, September 25th to 27th, 2019

• More than 690 exhibitors and brands from 10 nations at the CHIC autumn event
• China's economy continues to grow despite trade dispute with the US
• Sustainable Zone: established event at CHIC in September with a special appearance
• CHIC Special Service: Match making with Chinese e-commerce platforms, trading houses and buyers

CHIC China International Fashion Fair's fall event, from 25 to 27 September 2019, will feature 698 exhibitors and brands from 10 countries and regions on more than 62,000 square meters of exhibition space at the National Exhibition & Convention Center in Shanghai.

Despite the trade dispute with the US, China continues to grow. The strengthening of the domestic market is helping to boost retail sales this year by 3.5% to reach approximately $ 5.3 trillion. With a strong domestic market and rising exports, except to the US, retail sales in China will surpass those of the US in 2021. Currently, China accounts for 21.1% of global retail sales, the US for 21.9%. With an expected increase in 2019 of 27.3% of e-

commerce revenues and a market share of 54.7%, China remains the world's largest e-commerce market. The Consumer Trend Index scored 115 points in the second quarter of 2019, the three components of the Nielsen Investigation Index: personal finances, the willingness to spend money, and job prospects have stabilized. This positive trend is also reflected at CHIC.

CHIC segments

For many trade visitors, CHIC is the only way to obtain a competent market overview. Today also an increasing number of direct orders are being placed. All of CHIC's exhibition areas are fully booked: the four shows-in-show CHIC YOUNG BLOOD, CHIC-KIDZ, CHIC-TAILORING and the Korean Preview in China, as well as the nine trade fair segments including Urban View (menswear), New Look (womenswear), Heritage (leather and fur), Impulses Showroom (design), Fashion Journey (international), Secret Stars (accessories) and CHIC Bags & Shoes.

China sees it as a task to strengthen ecological awareness in all areas. For instance, the Sustainable Zone, which always takes place at the autumn fair, once again has a special appearance. It shows the latest sustainable market developments in fashion and lifestyle, environmentally conscious innovations and ecological supply chain solutions this time at two locations: in the Entrance Hall South of the exhibition center and in the entrance area of the CHIC fashion forum. Meetings and shows on recycling, climate leadership, sustainable production and green innovation will take place here. In China, more than $ 370 billion has been invested in 16 different

sustainability programs over the past twenty years, notably solar energy, low- carbon transportation, and circular economy approaches.

At Fashion Journey, the area for international brands, country pavilions from Korea present themselves with 38 brands as part of the Preview in China, from Italy 18 brands, with focus on shoes, including EDDICUOMO, Le Ble,

DELbyDAY will show at CHIC. Another pavilion comes from Hong Kong with 10 leather and fur brands.

Further individual labels are presented in the individual segments of CHIC, such as Joseph Ribkoff from Canada or Blue Wellford / ZNR from Belgium in the area of New Look, the Polish label Mr. Gugu & Miss Go and the high-end brand SIIJII from Hong Kong - known for its modern, design-oriented concept for the mix of travel and sports elements "cool city meets light sport" at the CHIC YOUNG BLOOD segment, Mimozah Kids from Canada and Kids on the Moon from Poland at CHIC KIDZ. Solosali from Italy presents tailor-made collections at CHIC TAILORING, on the Chinese market since 2011 and has become one of the most popular bespoke labels in China.

At the platform for designers IMPULSES, well-known Chinese designers such as Feng Sansan, one of the winners of the title "China's Top Ten Fashion Designer"; Mao Nen and Wei Jianfei, both winners of the CHIC Market Potential Award can be found.

The topics supply chain solutions, smart retail, laser technology and data usage are bundled in FUTURE LINK.

Focused visitor management

Since the existence of CHIC with its 26 years of experience, the organizer has increasingly invested in its data base, which includes all the innovations in the market. In addition, CHIC conducts an intensive visitor marketing campaign in which the fair is promoted via all of the 200,000 personalized contacts of the CHIC database in advance of the event: big data promotion, SMS dispatches, telephone calls, WeChat promotion, newsletter distribution individually for each segment of CHIC.

For international exhibitors, a number of VIP match making activities will be organized during the fair, with the opportunity to network with important contacts of Chinese retailers at CHIC. Representatives of all distribution channels for distribution in the Chinese market are among the visitors of the fair, such as Tmall, JD.com, vip.com, Yoho for online trading; MRS Studios,

CHIC JOC, Yigoo for the C-Shops (a very successful B / C online shop model in China, most Taobao shops are C-Shops); lifestyle shops like Mumuso, Yi or Westlink as well as Lane Crawford, Joy City, 3.3. etc.

CHIC Talk

CHIC TALK is a big name in China's trade show industry: WGSN's "A / W 20/21 Women's Wear Forecast & Buyers" Trend Preview, Dalian Hi-Think Computer Co.'s Omni Channel Digital Innovation Forum, features "Digital Drainage, Reshaping Retail ", CHIC informs with the" E-Commerce Purchasing Demand Release ". Many more lectures on current trends in the Chinese fashion market are in the program.

CHIC is owned by Beijing Fashion Expo Co. Ltd. and China World

Exhibitions, supported by the China National Garment Association, the Sub- Council of the Textile Industry (CCPIT) and the China World Trade Center.

CHIC Shanghai, September 25th to 27th, 2019
CHIC Shanghai, March 11th to 13th, 2020

* This article was originally published here

In pictures: Vans x Vivienne Westwood

US action sports brand Vans and British fashion house Vivienne Westwood have created a footwear capsule collection that champions fearless individualism and liberation. The exclusive collection reinterprets iconic Westwood archive prints, graphics and designs of the house for six of Vans classic silhouettes. Though the Vans x Vivienne Westwood Anglomania collection will launch in stores and online only on 20th September, the label already released pictures on Friday.

The Vans x Vivian Westwood capsule collection consists of the shoe styles “Sk8-Hi”, “Sk8-Hi-Plateau”, “Checkerboard Slip-On”, “Style #53”, “Old Skool” and “Authentic”. Each of them is finished with the designer’s “VW” monogram and retails between 70 and 145 euros (around 75 and 160 US dollars / 60 and 130 British pounds).

The “Sk8-Hi” is a nod to each brand’s birthplace and features embossed markings of a handwritten letter sent from Southern California to Vivienne Westwood’s flagship boutique at 44 Conduit St., London. The Sk8-Hi is outfitted with a natural vegetable dye tan leather, printed postage stamp listing the collaboration launch date and a leatherbound outsole.

Model “Sk8-Hi-Plateau” was inspired by Vivienne Westwood’s Pirate boot, which was first presented in 1981 as part of the legendary Pirate collection. Accordingly, the shoe’s design has adopted key design notes from the boot, for example the tan vegetable dye buckled strap across the hightop form.

The “Checkerboard Slip-On” unites the history of both brands as well, featuring Vans’ classic checkerboard pattern layered with Vivienne Westwood’s “Destroy” graphic – brand signatures that both debuted in 1977. “Westwood upholds the intent of the everchanging Checkerboard by subverting the design to include larger scale checks applied diagonally on the vamp,” explains the brand in Friday’s press release.

“Style #53” drew from Vans’ ‘90s archives to revive the loafer style slip-on. It features black suede uppers, a black lugged outsole and is finished with a Vivienne Westwood multi-colored metal orb.

Vivienne Westwood’s iconic signs - orb and lightning bolt - also decorate the “Old Skool” style, which is outfitted in oxblood suede and canvas with contrasting mustard-coloured stitching and gum sole.

Like “Old Skool”, “Authentic” also sports the orb and lightning bolt and is presented in a new vivid sky-blue colourway made exclusively for the collaboration.

The six styles of the Vans x Vivian Westwood capsule collection are available from Friday onward in selected stores and online.

Photos: Vans

* This article was originally published here

Spring Summer 2020 New York Fashion Week First Look

Trendstop brings FashionUnited readers a first look at the top designer collections hitting the runways at New York Fashion Week.

Trendstop's catwalk experts bring you the latest collections from the New York Fashion Week events. Diversity, sustainability and equality have been hallmarks of many of the NYC showcases with a pared back, purposeful aesthetic that emphasises longevity and conscious consumption. The working woman was the muse of the moment as designers considered the life/work balance and day-to-day requirements of their core customers as well as their environmental impact. Our comprehensive, global catwalk coverage and accompanying trend galleries evaluate each trend's commercial value and longevity, giving you the best possible basis for your decision making.

This week, FashionUnited readers get an exclusive look at three of the top New York collections so far. 3.1 Phillip Lim utilised upcycled materials to amplify the brand values first put forward during Resort while both Tibi and Proenza Schouler honed in on the lifestyle demands faced by the modern woman with workaday comfort and practicality infusing desirable and directional pieces.

3.1 Phillip Lim

Returning to a coed format for his SS20 show, Phillip Lim focused his attention on clever tailoring experiments that introduced practical accessory detailing. Creating new hybrid pieces that invite the wearer to play with their look, detachable hoods and scarf-like attachments that wrap around the shoulders added an unconventional yet accessible element to flowing midi skirts, cutout blazers and suiting.

Images courtesy of Trendstop, left to right: 3.1 Phillip Lim, all Spring/Summer 2020.

Tibi

Wearability with a quirky twist is a Tibi signature and this season, designer Amy Smilovic offered an inventive take on easy-wear pieces, mixing contemporary office-ready tailoring with sporty cargo pants and acid wash tees. Round shouldered blazers and softly curved trouser legs created highly contemporary silhouettes while avoiding the extreme proportions and hard lines of previous seasons.

Images courtesy of Trendstop, left to right: Tibi, all Spring/Summer 2020

Proenza Schouler

Bringing balance into the working wardrobes of their clientele was key for Proenza Schouler designers Jack McCollough and Lazaro Hernandez. Structured tailoring was softened via draping folds of fabric while strong, 80's-inspired silhouettes were teamed with collaborative Birkenstock sandals, trainers and slouchy outerwear for maximum comfort and ease.

Images courtesy of Trendstop, left to right: Proenza Schouler, all Spring/Summer 2020

Exclusive Offer:

FashionUnited readers can get free access to Trendstop's Pre Fall 2019 Key Themes Directions report, featuring all the essential designer themes for the pre-fall season. Simply click here to receive your free report.

Trendstop.com is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.

* This article was originally published here