Image: Longchamp
French accessories maker Longchamp is repurposing end-of-roll and leftover stock to create new handbags.
The luxury bag purveyor is reusing the canvas fabric from its archives to create Le Pliage Re-Play, a new style available in three formats.
The colourful shapes come in a vertical tote, a small shoulder bag, and a belt bag – each combining two different colours of end-of-the-roll nylon canvas with a third colour of Russian leather trim.
The collection comes in limited numbers as once the stocks of canvas and leather are finished, these bags cannot reproduced.
The accompanying campaign features two models pulling the last lengths of canvas from their white cardboard rolls, which then transform into stick figures and start dancing.
Longchamp says by working to the end of the roll, the designs are harmonious with its ongoing commitment to reducing its carbon footprint.
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Monday, July 25, 2022
Hugo Boss expands kidswear licence deal
Image: Hugo Boss; Hugo Kids
German fashion group Hugo Boss has extended its Boss Kidswear licence agreement with distributor Children Worldwide Fashion Group (CWF) to include the Hugo Kids brand.
CWF will take on the design, production and worldwide distribution of the Hugo Kids collection, developed for boys and girls aged 4–16 with a focus on teenagers. The product range offers complete “mini me” looks, including T-shirts and sweatshirts, elevated with the red label logo and seasonal prints to correspond with Hugo’s fashion collections for adults.
Under the licence agreement, CWF will launch two Hugo Kids collections a year, starting with a spring/summer 2023 collection in December 2022. The products will be available worldwide online at hugoboss.com, as well as at online pure players, department stores and children’s stores.
Image: Hugo Boss; Hugo Kids
Hugo Boss chief executive Daniel Grieder said in a statement: "Our Claim 5 Strategy is broad-based, as we want to grow across all regions, touchpoints, brands, and product areas. We are very pleased that with CWF, we have the right license partner on our side to exploit the full potential of Hugo, also in the kidswear business.
“As the European leader at top of the range, offering luxury children’s fashion under license, CWF has been a long-standing and competent partner for Hugo Boss for more than ten years. We look forward to extending this successful relationship with the Hugo Kids license."
Pascal Leblanc, chief executive of CWF, said: “CWF is honoured and proud to reinforce its long-term collaboration with the Hugo Boss Group, and to launch Hugo Kids as of spring 2023. Hugo’s unique positioning and momentum will be a great asset for the development of the new children’s collection. To our group, this collaboration represents a great additional offer for our clients and, ultimately, for the end consumer.”
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Watch and Jewellery initiative 2030 names executive director
Image: Watch and Jewellery initiative 2030; Iris van der Veken
The Watch and Jewellery initiative 2030 (WJI2030), a sustainable collaboration founded by Cartier, Richemont and Kering in October 2021, has appointed Iris Van der Veken as executive director and secretary general.
Van der Veken has more than twenty years of experience in the jewellery, fashion and technology industries and was the former executive director of the Responsible Jewellery Council, where she led its Generation Equality Campaign. She is also a board member of ISEAL and Diamonds Do Good.
“This appointment marks an exciting new chapter for the Watch & Jewellery Initiative 2030 and we are looking forward to working with Iris and her team that she will build to ensure we will deliver on our ambition,” said Kering’s chief of sustainability and institutional affairs officer, Marie-Claire Daveu in a statement. “Her track record on strategic partnerships, depth of international sustainability experience in jewellery and fashion supply chains and her passion for building collective impact through the 17 Sustainable Goals makes her a strong leader.”
WJI2030 is being driven by the UN’s 17 Sustainable Development Goals (SDGs) to create sustainable global jewellery and watch industry, which the founding members Cartier, Richemont and Kering believe can only be achieved through collaborative efforts. Since the launch in October, the initiative has also signed up Chanel, Pandora, Swarovski, Montblanc and Rosy Blue.
The WJI2030 is also focusing on science-based climate targets, biodiversity protection and materials and business model innovation, with the intent of encouraging and enabling industry transformation and innovation.
Van der Veken will report directly to the board of the Watch and Jewellery Initiative 2030 and will be based in Geneva, with the organisation stating “a team will soon be set up” to support her in the new role.
Cyrille Vigneron, president and chief executive of Cartier International, added: "We are confident that under Iris’ leadership, we will be able to accelerate change and enable action throughout the global jewellery and watch supply chain. Her deep commitment and highly valuable experience are crucial to achieve the initiative’s ambitious goals and make a transformative difference for the future generations.”
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