Finland is crowned Europe's most sustainable shopping country

Image courtesy Savoo Finland is Europe’s most sustainable destination for shoppers according to new research. The Northern European nation ranks the highest in a Sustainable Development Report of all UN member states, scoring 86.51 out of a possible 100. Research from Savoo measured the country’s recycling rate, consumption footprint, waste per capita, and the number of flea/street markets and antique stores. While its consumption footprint was down 20 percent between 2010 and 2020, Italy, Sweden and Greece had greater reductions. In its methodology, Savoo said a country’s consumption footprint refers to the size of the area needed to produce the materials it consumes, combined with the area needed to absorb the waste. Denmark places second in the ranking, having reduced its consumption footprint by 14.26 percent between 2010 and 2020 and scores 85.63 out of 100 in the Sustainable Development Report. In 2020, more than half (53.9 percent) of Denmark’s waste was recycled. Textile waste is also relatively low in comparison to other countries with the country producing 18,134 tonnes each year. When it comes to flea markets and antique stores, Denmark’s second-hand scene is slightly better than Finland’s, with 89 of these types of outlets compared with Finland’s 53. The UK has the most flea markets and second-hand stores Slovenia, Austria and Sweden complete the top five, with the UK, Netherlands, Belgium, Spain and Germany rounding out the top ten. In sixth place is the UK, while despite not scoring the highest on the Sustainable Development Report, it has the most flea markets and antique shops per capita, 1,300 for a population of 68 million. Europe’s least sustainable shoppers can be found in Malta Malta has the lowest recycling rate with just 10.5 percent of its total waste saved from landfill in 2020 and tops the list of Europe's least sustainable shoppers. Other nations that need to improve their shopping habits include Ireland, Greece, Luxembourg and Romania. Data shows Ireland to be the country with the largest increase in consumption (-42.86 percent) in the 10 years leading up to 2020. Not surprisingly, Ireland is the founder home of fast fashion chain Primark. Greece is Europe’s third worst culprit for unsustainable practices with household waste estimated to be 142 kg per capita per year. The country scores low on the availability of pre-owned fashion and goods, with just 53 flea markets and antique stores. In Savoo’s analysis of second-hand marketplaces Nike scored highest as the most popular brand. This was followed by Adidas, Levi’s, Zara and Rolex. The research was gathered across Depop, eBay, Etsy, and ASOS Marketplace. How to become a more sustainably-minded shopper Savoo suggest shoppers to use the 30 wears test as a benchmark. “Next time you see an on-trend item that you can’t wait to add to your basket, think about whether you’d wear it a minimum of 30 times before getting rid of it. This is a great test for making sure you're thinking consciously about textile waste while helping you get the most out of your money.” “Shopping is one of life’s greatest pleasures, and we’d never want to deprive ourselves of that new jeans feeling. But that doesn’t mean everything we buy has to be brand new. You can get high quality items for an affordable price by purchasing on reseller platforms like Vinted or using a clothing rental service for special occasions rather than heading to the high street. It’s also worth searching for online discount codes to see if you can cut the prices down by a few pounds.” Underpinning its research Savoo ranked the 30 most populous European countries across their Sustainable Development Report ranking, recycling rate, consumption footprint, waste per capita, and the number of flea/street markets and antique stores. Article source: www.savoo.co.uk/resources/sustainable-shoppers
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British womenswear brand Ro&Zo secures 1.5 million pound investment

Image: Ro&Zo British womenswear brand Ro&Zo has received an investment of 1.5 million pounds from a venture capital trust. London-based Pembroke VCT said its investment will be used to drive Ro&Zo’s direct-to-consumer business by raising brand awareness, developing its operations capability, and scaling the business in the UK. Launched in 2020 by Rosie Bowden and Zoe de Abreu, Ro&Zo sells fashion for women in sizes 6 to 20. “Today there is a strong demand in the market for accessible, quality fashion that can be versatile while still being stylish,” said founder and CEO Rachel Heather. She continued: “Ro&Zo’s styling is about attitude not age with a focus on day to night dressing. We have established a strong understanding of our customer and are excited to gain this funding from Pembroke VCT to grow and better serve their needs.” Ro&Zo is currently stocked at retailers including Next, John Lewis, and Zalando, with plans to open its first high street store. A planned date was not disclosed. Andrew Wolfson, CEO of Pembroke Investment Managers, said: “In these extraordinary retailing times we are living in, it was going to take an extraordinary fashion brand for Pembroke VCT to invest in this sector. “When we met Rosie, Zoe and Rachel we realised they had done something unique – they had turned their wealth of experience in supply chain and eye for design into a new omnichannel fashion player. “The business has performed strongly in major retail stores and we look forward to working with the team to drive its DTC offer and launch their first physical store.”
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Law Roach to receive CFDA inaugural stylist award

Image: Law Roach via CFDA.com Law Roach is to receive the CFDA’s inaugural Stylist Award at it this year’s ceremony and celebration. The Los Angeles-based stylist is one of the most in-demand fashion stylists today with a career spanning twenty years. Mr Roach has transformed the looks of many celebrity clients including Celine Dion, Zendaya and Hunter Schafer, as was as being West Coast Editor of British Vogue and a judge on America’s Top Model and the HBO Max show Legendary. In an interview with CFDA Law Roach said: “My job is really emotional. My relationship with clothes and fashion is emotional, almost spiritual in a way. So I’m always looking for things that evoke that feeling for me. I’m a dreamer. If I look at it, I remember it and I dream about it, then probably that’s the one.” The role of styling in fashion should not be underestimated. It is the stylist as image-architect that defines the zeitgeist in fashion magazines, just as much as it is the stylist that creates unforgettable red carpet moments. Many creative directors work closely with stylists to sharpen their brand identity, as it is often the stylist that acts as an external eye. Think of Nicolas Ghesquière and Marie-Amélie Sauvé at Louis Vuitton, Demna and Lotta Volkova at Vetements and Balenciaga, and Marc Jacobs and Katie Grand. The CFDA Awards will be held on 7 November in partnership with Amazon Fashion.
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Is Adidas recruiting Puma's former ceo?

Puma on Friday announced Bjørn Gulden will exit the German sportswear giant on January 1st, with incoming chief Arne Freundt taking over the role. The news obscured the short announcement from another German sportswear giant, Adidas, who said it is in talks with Mr Gulden to succeed its CEO, Kasper Rorsted. Mr Rorsted is expected to exit Adidas by mid-2023, after announcing his departure in August. Adidas and Puma share a long history, founded by brothers Adi and Rudi Dassler in the early 20th century. After forming a business together, they became rivals after the second world war, separately founding Adidas (Adi Dassler) and Puma (Rudi Dassler). In a short statement Adidas said: Adidas AG confirms that it is in talks with Bjørn Gulden, CEO of PUMA SE, as a potential successor to Adidas AG CEO Kasper Rorsted. No terms or potential starting date were announced.
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