Harry Kane fronts Skechers first football boots

The first Skechers Football boot, the SKX_01 worn by global superstar striker Harry Kane Credits: Skechers England’s national football team captain, Harry Kane, who recently moved to FC Bayern Munich from Tottenham Hotspur, has signed a long-term partnership with football brand Skechers to front its first football boots launching in the UK and Europe in September. In a statement, Skechers said that the deal marks a “lifetime” commitment from Kane, who will wear the new Skechers Football boots SKX_01 on the pitch and appear in a multiplatform marketing campaign as its brand ambassador. Commenting on the deal and wearing the football boots, Kane said: “It’s definitely a time of transition in my career and I’m thrilled to announce my signing with Skechers just as I’m making a big move. Ever since meeting the design team and seeing the boots for the first time, I felt confident that Skechers was onto something special. “I’ve been wearing the boots for weeks, scoring in them in preseason. They’re unlike anything I’ve experienced before. Own it, own who you are. Own what you want to achieve. And that’s what I feel like I’ve done throughout my whole career. They’re the main messages I think my partnership with Skechers sends to people in general all around the world. I wouldn’t back a brand or gear if I didn’t 100 percent believe in it. This is the real deal.” The first Skechers Football boot, the SKX_01 worn by global superstar striker Harry Kane Credits: Skechers The Skechers Football boots SKX_01 are designed to offer players “360-degree touch and control on the ball,” explains the footwear brand, featuring its Hyper Burst Pro lightweight and cushioning technology with a lace-up Performance FitKnit engineered upper, as well as P.S.C. moulding detail for precise ball control and multi-directional traction outsole. Michael Greenberg, president at Skechers, added: “We’ve been developing Skechers Football boots for some time and as we perfected the design, we enlisted players to test them and offer feedback—including one of the best on the pitch, the great Harry Kane. “Harry had the entire football world following his every move over the last few weeks and his determination, skill, and leadership align perfectly with our plans for the sport. He already feels like part of the Skechers family. This first boot is just the beginning with more innovative Skechers Football boots featuring our signature comfort and performance technologies on the way.” Skechers Football boots will be available directly from the footwear brand’s website and at select Skechers retail stores and select speciality football retailers in the UK and across Europe from September 8 for 195 pounds.
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Express maintains Q2 sales and EPS outlook

Credits: Image: Express Inc via Business Wire Fashion apparel retailer Express, Inc. expects to report net sales in the range of its previously-announced outlook of 400 million dollars to 450 million dollars, and diluted loss per share of 50 cents to 60 cents. “Net sales for the Express brand improved sequentially throughout the second quarter driven by the corrective actions we have taken to address imbalances in our women’s assortment architecture. These results give us confidence that we will continue to see improvement in net sales for the Express brand in the back half of the year,” said Tim Baxter, the company’s chief executive officer. “Today we are announcing a goal to deliver 150 million dollars in annualised expense reductions by 2025 versus 2022 and have already identified and implemented 80 million dollars for 2023 and 120 million dollars for 2024. In addition, we are also aggressively pursuing at least 50 million dollars in gross margin expansion opportunities by leveraging efficiencies in sourcing, production and the supply chain,” Baxter added.
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