2020 is here and we still don’t have flying cars, but technology has
changed our daily lives in ways never expected by previous forecasts. Going
beyond devices, technology altered our reality from how we interact with
each other, how we learn, how we dress and so much more.
Tech companies are turning to clothing, but not necessarily to fashion.
The time is now for the fashion industry to keep up on those new
technologies and be able to respond to future demands. “We will all need to
become lifelong learners”, it was stated in the Jobs of the Future
report at the World Economic Forum. According to fashion tech agency, The
Powerhouse, the European Union has agreed on a 2020 Digital Education
Action Plan to stimulate, support and scale-up purposeful use of digital
and innovative education practices in Europe.
Recently, the fashion industry has noticed the shortage of a qualified
workforce in craftsmanship for luxury goods while major companies have
decided to solve this issue by establishing in-house academies. Ralph &
Russo launched a couture apprenticeship programme. LVMH’s Institut des
Métiers d’Excellence incorporates practical learning and a formal
qualification. Kering has two schools of artisanship, and Gucci opened a
private school in Florence. Tommy Hilfiger Global and PVH Europe are
committed to achieving 100 percent 3D apparel design by their Spring 2022
collections. To accomplish that, they are creating an academy dedicated to
training professionals for the new fashion industry, called Stitch Academy
which is part of the Hatch Studio.
A post shared by Suzy Menkes (@suzymenkesvogue) on
It seems that traditional MBAs may also expire in a few years, as they have become too long and less interesting for new professionals. Instead, having on-demand degrees could increase the appeal for post-grad school and better prepare students in non-traditional fields by mixing areas of interest. Short term post-grad courses offered by traditional schools are leading this education trend. Polimoda in Florence, one of the top fashion schools in the world, is offering a master’s degree in Digital Fashion, with mentoring by The Powerhouse's CEO and founder, Lisa Lang. The program covers a cross-field experience to train future Chief Innovation Officers for major fashion houses, in only nine months.
Photos: screenshot of the Stitch Academy website, suzymenkesvogue Instagram
INTERVIEW Born in Bahia and raised in Rio de Janeiro, Sergio Mattos travels through the Brazilian and international fashion scene with relaxation and seriousness. In 31 years of continuous work, he was responsible for the discovery and career of several famous models, from Isabeli Fontana to the current actor Cauã Raymond and Gisele Bündchen. According to Mattos it was through Gisele that he realized that personality is sometimes more significant than a millimetrically perfect face. Read the interview he exclusively gave to FashionUnited.
You started at the Elite Agency in '88 as a booker. Since then you have stood out among bookers, set up your agency (40 Degrees) in 2004 and until today you are very renowned in the fashion business. To what do you credit all this success?
I think it's because I love what I do, always have. I have also always dedicated myself to everything I set out to do, whether it be discovering models, or "book" for work or sending models abroad.
Which models have you enjoyed working with the most and why?
Cauã Reymond, Paulo Zulu, Carlos Casagrande, João Vellutini, Daniella Sarahyba, Ana Beatriz Barros, Isabeli Fontana, Gisele Bündchen, Maria Fernanda Cândido, Carla Barros, Georgia Worthman, Márcio Garcia, Rodrigo Hilbert, Raica, Danah Costa and Walter Rosa, because they have always been very professional and polite.
What do you feel most proud of from your entire professional career?
Gisele, Cauã, and many others that I discovered and ended up having great success, either on the catwalks and photos or on TV like Agatha Moreira, Pablo Morais, Juliana Paiva, Beatriz Arantes, Rômulo Arantes, Felipe Roque, Mariana Rios among so many others.
Today, there is much talk about diversity not only in matters of race, but also in respect to age and physical disabilities. What do you advise for beginner bookers to form a more diverse portfolio of models? What would be important to observe?
We must always be careful, especially with this segment to have a lot of respect for the dignity and sensitivity of each person because we deal with people. Fashion today is more democratic and not only accepts, but also requires people outside the "catwalk" standard; the plus-size models, for example, are already pumping in the international market and brands are increasingly betting on diversity.
Besides the topics such as diversity, sexual and moral harassment which has been much discussed, especially in the creative and fashion industry. What do you think about it?
It is always good that fashion raises the necessary flags and moral and sexual harassment is in the sights of the world's press and there are no more excuses. Harassment is reprehensible and a corny act! Harassment is harmful and must be fought.
What steps does a booker have to take to avoid problems like these? How can models protect themselves from embarrassing situations?
We always advise models and actors to be transparent and tell us any problems that happen in any job or selection. We are very careful with this issue.
What qualities should a model have?
It depends, if it is a commercial model, to have expressiveness is fundamental. If you're a catwalk model, have the body type that wear clothes well. Actors and actresses need a lot of study, a lot of reading. I always say that before applying to be a model, you have to know yourself a lot, see which angles you favor in photos and movies.
What qualities should a good booker develop?
Clinical eye to understand market trends and sensitivity to deal with the egos of both models and customers. As I have said before, we are always dealing with people and that means valuing and being attentive to the respect and dignity of each one.
Looking back, how do you see the fashion industry today?
The industry is changing a lot, especially with social networks, people are more exposed, everything is easier and faster, visibility is impressive and therefore care must be doubled. There are many "fakes" in this universe. It is worth remembering that there are many fake talent scouts, fake invitations, fake agencies and all the care is little. It is necessary to know how to separate the weeds from the wheat!
This article was originally published on FashionUnited BR. The text has been translated and edited for an international audience.
Photos: Reinaldo Hingel, courtesy of Sergio Mattos and Carla Reichert
The Gucci Diversity and Inclusion Design Fellowship program was launched
in 2019 with the aim of enabling leading fashion schools around the world
to create opportunities for international talent and to create a more
diverse culture within Gucci. The brand has selected a total of ten
countries, including Ghana, Nigeria, South Africa, the United Arab
Emirates, Mexico, the United States, Japan, China, Kenya, and South Korea
by partnering with the best educational institutions in each nation.
A total of 11 students from each country have been selected consisting
of 5 alumni from Esmod Dubai and one third year student from Esmod Seoul,
Park Hong-Geun. Park and Lorena Alonso Moreno (Esmod Dubai) will join
Gucci's Alessandro Michele in March 2020 along with 9 designers from the
other selected schools.
The decade closes and took with it it’s signature feminine silhouettes and
accessories. From the Bekett wedge sneaker from Isabel Marant to the long
pleated skirt from Dior, including the shoulder jackets from Balmain, the
army trend and the influential minimalist-intellectual wardrobe from Phoebe
Philo for Celine, FashionUnited has picked up the pieces and the most
memorable trends launched between 2010 and 2019.
2010 - 2012: Mad Men silhouette, wedge sneakers and 'balmainmania'.
The decade opens with the influence of an American series with a
polished aesthetic: Mad Men. The Fifties and Early Sixties wardrobe of
women's roles left their mark on the minds and gave rise to desires for
flared silhouettes. Prada's fall-winter 2010 collection sets the example by
proposing a retro look, with hair pulled back into a voluminous bun and a
pronounced waist.
As fashion embraces the look of Joan Holloway and Peggy Olson - heroines of
Mad Men - Isabel Marant's studio on rue de Charonne is designing a sneaker
for her fall-winter 2010 collection that will be copied many times: the
Beckett sneaker. A sneaker with velcro, whose wedge heel is hidden in the
design of the shoe for a trompe-l'oeil effect.
Launched a few seasons back at the time, the "balmainmania" is still
present in 2010. Structured shoulders and a slim silhouette define the
codes of Christophe Decarnin's wardrobe, then Balmain's artistic director.
The khaki fracs and the officer's jacket with the glittering shoulders of
the spring-summer 2010 parade will strongly contribute to the army
trend.
But the green colour is not the only one to be at the top of the list in
early 2010. Under the influence of the Chloé parades by Hannah MacGibbon,
camel also colours the streets of fashion capitals. The creative director
will also give desires of large beige capes and long nude coats.
In the semantic field of comfort: Celine's new creative director joins
the iconic luxury house: Phoebe Philo and her minimalist, cerebral and
demanding lines. The refined contours of her silhouettes, as well as those
of her accessories, will be copied by all the major ready-to-wear chains.
The English designer will notably make Celine leather goods a commercial
success. Among the iconic bags: the Classic bag (created in 2009), a
compact size, free of frills.
Photo : via adidas.com
2012 - 2014: Stan Smith, leather perfecto jackets, and cerebral
minimalism
In 2012, the equipment manufacturer Adidas announces the end of the
marketing of its unisex sneaker: the Stan Smith. The model, which has been
renewed every season since its creation in the 1960s, hasn't had its last
word, however. In 2014, the brand will relaunch its marketing and offer it
the destiny we know today. Reinterpreted in a white version, punctuated by
a green tongue, the shoe is unanimously acclaimed and definitively bury the
ballerina model. From now on sneakers can be worn with everything, jeans,
skirts as evening dresses.
For the top half, the leather jacket has become a must since Hedi Slimane
took over the reins of the House of Saint Laurent. The rock aura and the
androgynous allure of the influential designer materializes in a mass
market version in this small leather piece, short and with a bias zip.
Note: the high waist slim jeans, characteristic of Slimane's narrow
silhouettes, are also making their mark.
In 2012, the artistic duo Humberto Leon and Carol Lim, newly arrived at
Kenzo, will launch the tiger sweatshirt. A success. Their surrealist and
whimsical vocabulary, illustrated with wild animals or with an esoteric eye
will be a recipe for success.
Another cosy piece of the moment: the plaid scarf. Its ample and long
format is closer to that of a blanket than a clothing accessory, but it is
nevertheless wrapped around the neck that this piece of great cold is seen
in the metropolises. A look similar to the one that model Werner Schreyer
wears on the Louis Vuitton autumn-winter 2012-2013 campaign.
As for footwear, the comfort imposed by the unanimous
wearing-of-sneakers finds a new formula in the combination of Birkenstock
sandals worn with socks. Combined with a long, flowing trench coat, the
bold association will be immortalized in a fashion series published by the
Paris edition of Vogue magazine in 2013. From then on, the trench coat with
the airy drop becomes an "it".
2014 - 2016: Kanye West, streetwear and fur moccasin
In 2014, fashion is blurring the codes even more and mixing casual and
dressy wardrobe. Jogging becomes a suit, worn at the office, paired with a
pair of white Stan Smith. In wool, mottled grey or chic fleece, the new
piece is called jogging pants. It introduces one of the most important
turning points in fashion since the beginning of the millennium: the
popularisation of streetwear and its introduction into the luxury
sector.
Photo : Adidas Originals x Kanye
West
Rapper Kanye West's first collaboration with Adidas in 2015 also helped
lay the foundations for the streetwear era. This collaboration, entitled
"Yeezy Season 1"mainly consisted of pieces in the army style and large
sweaters with holes.
Present in the 2015-2016 winter collection of Saint Laurent Paris, the
bomber succeeds the perfecto. Ample and enveloping, satin or matt, its
comfort and its reference to the military style seduce.
At Gucci, in January 2015, a designer entered: Alessandro Michele. Its
heterogeneous universe will notably give birth to the reinterpretation of
the Gucci moccasin, trimmed with fur.
2016 - 2018: pleated skirt, bulge and corduroy
Dior AW19
In 2016, Dior appoints a new artistic director: Italian Maria Grazia
Chiuri. Her style will breathe freshness into the French luxury house, and
she will be the subject of much criticism - notably for the lack of a
couture spirit in her collections and the mercantile use of feminist
slogans displayed on her t-shirts. Anyway, her dancer silhouette composed
of a long pleated tulle skirt + casual t-shirt works. The look may not
revolutionize fashion, but her princess outfits with a marked waist will
influence the mass market. The pleated skirt will also be reviewed
and corrected by Alessandro Michele in an iridescent version before
becoming, for a while, an essential classic.
The straight cut, even loose, thick ribbed velvet trousers will become a
gimmick for the winter 2017 season. Marc Jacobs, Nina Ricci and Dries Van
Noten, among others, are incorporating the cozy material into their
collections.
During these years, fancy faux fur coats reach the dimension of a trendy
piece. Young brands such as Shrimps set the trend with coloured and/or
printed pieces for a guilt-free wear, far from the rock-bohemian fur
proposed by Isabel Marant at the beginning of the decade.
Photo : Celine PE20,
Catwalkpictures
2019: micro-bag and neo-bcbg trend
In 2019, the scale of accessories will shrink to midget sizes. The initial
idea came from Jacquemus, the French designer and founder of a flourishing
fashion house. A micro version of his "Chiquito" bag, the accessory is
closer to a pendant than a handbag, but the formula is convincing and is
being emulated. Many other brands will copy the idea with varying degrees
of success.
When he arrived at Celine in February 2018, designer Hedi Slimane struck
again. In recent seasons, the designer has made a name for himself by
proposing a neo-bourgeois clothing vocabulary tinged with the 70's spirit:
culottes, lavaliere shirt, wide-brimmed hat and turtleneck.
This article was originally published on FashionUnited.FR, translated and edited by Kelly Press.
Photos : Gucci - Acne studio - Balmain - Celine, Isabel marant -
kenzo
Facebook - Prada par CHRISTOPHE SIMON, AFP - Dior - H&M Facebook - Saint
Laurent Facebook
Undoubtedly one of the most surprising marketing trends of 2019:
Autonomous Sensory Meridian Response, ASMR for short. ASMR describes the
tingling, tingling skin sensation - a bit like goose bumps - that is a
reaction to certain audio and visual effects. Think, for example, of images
of slow and monotonous actions such as eating, fine painting (think: Bob
Ross) or brushing hair, with accompanying smacking, crackling or tapping,
and often accompanied by commentary on whispers.
The term ASMR was introduced in 2010, around the time ASMR took flight
on YouTube. Over the past decade, the channel has been flooded with videos
in which self-proclaimed 'ASMRtists' such as SAS ASMR (7.84 million
subscribers), Gentle Whispering (1.76 million subscribers) and Heather
Feather (500,000 subscribers) spend minutes cutting hairs into a
microphone, tapping phone covers or brushing their hands with make-up
brushes. A video by SAS ASMR, in which the YouTube YouTube is tantalizingly
slow to bite into pieces of sticky honeycombs for twelve minutes, is the
most watched ASMR clip on YouTube, with over 40 million views.
What makes ASMR so incredibly popular? Earlier this year, FashionUnited
spoke to trend analyst Pernille Kok-Jensen about the love for ASMR that
seems to cherish millennials and Gen Z, born between 1980 and 2010.
Kok-Jensen believes that these generations suffer from an abundance of
visual information. ASMR is relaxing for them because of its quiet pace and
because it also appeals to other senses: the hearing and, indirectly, the
sense of touch. Because of its great appeal to young people, Kok-Jensen
predicts that ASMR will increasingly appear in marketing campaigns in the
coming years.
Several international companies have already embraced the phenomenon.
Famous is Ikea's ASMR campaign 'Oddly Ikea', in which a woman's hand
touches all the elements of an Ikea student room for twenty-five minutes.
In the background, a soft voice describes the structure of the linen sheets
and the soothing effects that a modular wardrobe can have. In addition to
food and interior design, clothing is also ideal for creating ASMR
campaigns. In 2014, Cos made the ASMR video "The Sound of Cos", in which
two men in a studio provide Cos garments with sounds. The storage of a
collar is imitated with the unfolding of umbrellas, the closing of
press-studs with the snapping of bubble plastic.
Also in 2019, several major brands produced high-profile ASMR campaigns.
FashionUnited selected the five most exciting examples.
February 2019: Givenchy
For the spring campaign of 2019 angled luxury fashion house Givenchy
photographer Steven Meisel inside. Under the direction of head designer
Clare Waight Keller, he created the campaign I Am Your Mirror, in which
Givenchy models slowly eat juicy apples,
Squeeze grapes under their pointed heels, slide metal chains through
their hands and rub sensually on their leather Givenchy accessories. The
campaign video caught on, with Givenchy launched a competition in April for
new ASMR talent to work with Givenchy in the future.
March 2019: Liam Hodges
Perhaps the most bizarre ASMR campaign comes from men's clothing brand
Liam Hodges. In the spring of 2019, this brand presented a capsule
collection consisting of a pair of trousers, shirt and T-shirt, each
printed with a large red lobster and the text 'Come & Enjoy!'. So said, so
done: the campaign video shows a man, dressed in Liam Hodges' shirt,
crunching and smacking for a good minute, feasting on a yolk of a
lobster.
July 2019: Gucci
In July this year, Gucci presented the second edition of the #24HourAce
campaign, for which the brand invites several artists to create audiovisual
work around the Ace tennis sneaker, which is then published on the brand's
social media pages within 24 hours. This year's theme of #24HourAce was
ASMR. The result are movies of Ace sneakers attached to ticking metronomes,
a 'wet unboxing video', lucid 3D animations of Ace sneakers being sliced
and a movie in which an Ace sneaker with the nose is pushed into a
colourful slimeball.
American leather goods brand Coach tackled the classic: it presented the
new bag line Coach Originals this autumn with a series of short Instagram
films in which leather is cut out by hand, hands are gently stroked over a
Coach bag, a bag is immersed in a tub of suds or a twist closure is gently
clicked over. The caption invites the viewer to experience the bags
multisensory: "See it, feel it, hear it: authentic American leather
craftsmanship".
Not quite fashionable, though, Gucci. Since 2018, the brand has its own
'osteria' in the centre of Florence that serves hamburgers as well as chic
pastas. The citizens of the restaurant were featured on the Gucci instagram
page in November with a series of videos in which different people, whether
or not dressed in colourful Gucci outfits, bite into a Gucci burger.
"Crackle. Bites. Slurp. Smack. Enjoy", is written in the caption.
The year
is coming to an end again, which means that FashionUnited traditionally
looks back at the stories from the past year. A selection of opinion pieces
worth reading published in 2019.
February 2019 - The format of the shows, whether they are co-ed, held
be in host cities or take place in accordance with the retail calendar,
is not, however, the main issue in 2019. While the Instagram
generation expects to be able to scroll through endless images of
catwalk shows or haute couture photos, it's the abundant fashion
weeks that get lukewarm reviews. Like a fashion connoisseur jokes, there's
always have a fashion week somewhere, and it has little to do with
a structured fashion calendar. However, it is not only the
journalists alluding to problems for fashion week. From new
surveys have shown that consumer interest in the
global fashion weeks have declined significantly in the last five years.
April 2019 - Maximism has been admired for almost a decade now. In
2010, when the world began to recover from the fiercest economic downturn.
crisis since the great recession, fashion designers returned to a
maximalist aesthetics. Embellishments, bright colours, prints and the idea
of wealth were celebrated again. And then Alessandro Michele came to
Gucci, and voilá, maximalism was once again extremely popular. All Trends
come and go, and also to the development of maximalist fashion must
eventually come to an end. However, it's not just a question of
coincidence that designers, particularly in New York and Great Britain,
just now
opt for a minimalist approach. Trump's policy and the
Prime Minister Theresa May's continued failure with regard to the Brexit may
hit both locations in a downward spiral.
July 2019 - The future of shopping is at stake for retailers in
embracing meaningful experience concepts, retail managers say.
On a recent trip to Tokyo, Japan, I witnessed for the first time
of retail with a soul. Inspiration and innovation were visible everywhere,
or
it was now in small boutiques in remote locations or at large boutiques.
chain stores with huge budgets to innovate and surprise. In
unlike other great fashion meccas, the Japanese breathe
experiential retail. At department stores, fashion becomes fashion in a
different way
than the Western standard of shop-in-shops. At Beams it's
offer professionally presented on the basis of colour and appearance, not on
basis of brand. That's more in line with how consumers prefer
shopping. And while you still have the same brands at different stores
shops near the Prada monobrandstore will be located in the area.
articles of the luxury brand not in one room, as a brand story,
present.
July 2019 - The breeze from the couture week determines the wind
direction of the
fashion. That makes haute couture the ultimate creative ground for
designers to
show their craftsmanship and expertise without restrictions in terms of
budget, time and commerce. Couture is at the heart of the ecosystem of the
The Fédération de la Haute Couture et de la Mode states that the fashion
industry
(FHCM). Craftsmanship is a permanent access route between excellence in
expertise and modern creativity - that innovation of production techniques
embodies.
August 2019 - The French government wants the destruction of unsold
ban non-food products in the next two to four years. Premier
Edouard Philippe announced the news in June and proclaimed it "an
uniquely". The measure is a logical continuation of a roadmap that
came about last year; a roadmap for a sustainable economy
aimed at reducing waste and converting waste into new products.
raw materials. The fashion industry is particularly affected by these
measure. The destruction of unsold items is a common
approach within the sector. An approach where luxury brands and large
fashion conglomerates have always been very discreet about, and now always
is being condemned more often after several scandals in recent years.
light came.
August 2019 - Women wearing men's garments has been longer
just time. What hasn't been done that long is designers who
make women's collections and now launch a line for men. Earlier
had fashion labels that 'sounded' feminine or were named after their
female founder no chance of (commercial) success on the
men's modem market. But that time seems to be over. Designers like Stella
McCartney, Isabel Marant, Nanushka, Lululemon and even Celine, The Row and
Chanel have launched (or are going to launch) a men's line for the
season autumn/winter 2019. And there's no question that they never
would do if it didn't bring any financial benefit.
August 2019 - François-Henri Pinault, CEO of luxury conglomerate Kering,
this week unveiled the G7 Fashion Pact, an alliance of 32
fashion houses like Prada, Tapestry, Nike, Adidas and Burberry. The pact is
committed to protecting the climate, biodiversity and the
oceans. However, it remains to be seen what will become of the
spectacular announcement. However, the truth is that we, as consumers,
do not need committees, foundations or coalitions to take action.
undertake. We can make a personal fashion pact, while those in
the covenant is concerned with a blueprint for the future: we can
embrace slow fashion. The term 'slow fashion' came up at the beginning of
this century.
the time the slow food movement broke through. Smaller collections, less
seasons, less consumption: the answer to problems in the fashion industry
seems to be in downsizes.
August 2019 - The Harvey Weinstein case has triggered the social “Me
Too” movement that has barely faltered during its two year run since the
scandal broke. However, this year the allegations against and untimely
death of Jeffrey Epstein breathes new life into it, as well as leaves a lot
of questions unanswered and justice not served. In this opinion piece,
FashionUnited looks into some of these questions that the fashion industry
need answers to.
IN PICTURES
A look at the competition, almost everyone does. How do they set up their
shop, how is the routing and which style is chosen? Although some retailers
are convinced that you should never look at someone else, the FashionUnited
article 'Retail inspiration: 9 new store concepts of recent times' from
July did well. That's why it was repeated: the same article format, but
with the latest stores. For those who are looking for inspiration or simply
want to look at pictures.
Nishi in Rotterdam
A striking store that opened in the last month of 2019: Nishi. The
ant-sweet colours in the concept catch the eye and are above all
Instagram-worthy. Nishi is decorated with 'kawaii' in mind, the Japanese
style whose name literally translates to 'cute'.
Nishi doesn't just sell clothes, it has to function as a 'mini Japanese
department store'. Beauty products, books, crockery and homeware are also
part of the assortment. Besides shopping, you can also visit the bubble tea
bar, the snack corner, the photobooth and a hairdresser.
Photos: Nishi / Wijnand van Till
Adidas' most digital shop ever
Adidas zooms in on the digital store. In London, the store was given a
makeover and the brand renamed the store 'most digital store ever'. There
are more than a hundred digital touchpoints, such as interactive mirrors in
the fitting rooms, LED screens and a hypewall. The interactive mirrors
allow customers to request information about the garment, as well as a
request for another size that is sent to one of the employees.
Photos: Adidas/ Adidas LDN
Hot:Second
A physical store that only promotes digital products: Hot:second is that
store. Unfortunately it was a temporary store in London, but the concept is
definitely worth it. The aim of the pop-up was to remove the need for
physical clothing and to test business models with digital clothing. By
donating a physical garment, visitors are given a token with which they can
try out garments in futuristic pods by means of a digital tailor.
Photo: Via Hot:Second
H&M
H&M again carried out various tests in the second half of the year. First
of all there was Mitte Garten, the Swedish retailer's 'hyperlocal' new
store. The store in the Mitte district of Berlin will open in October and
offers a curated H&M range, as well as third party products and even
vintage items. Seminars and yoga classes will also be held in the building,
all to be as relevant as possible to the local resident. A month later the
new Sergel Torg store opens in Stockholm. Here too, H&M has looked at the
local customer and how she can serve them. Here you can find a beauty bar,
repair service and even a clothing rental service, among many other things
to make it as easy as possible for the customer.
Photos: H&M
Wood Wood
Danish brand Wood opened the very first international store at the end of
the year. The brand already had five stores of its own in its home country,
but chose London to make its international debut. And how? The store was
designed by Spacon & X and draws inspiration from the streetwear culture.
The store is full of playful features, such as a partition made of fringes
or bricks on metal bars. Small intimate spaces are created in the large
space and the Wood Wood store is worth a visit just for the store
concept.
Photos: Via Wood Wood
Burberry
Who says logomania is over? At Burberry, partly due to the new logo, it's
more topical than ever. It may not be Burberry's own shop, but it is the
concept space within Nordstrom that the British brand has taken over. It is
unfortunately only on display until the end of 2019, so interested parties
should be quick. Burberry has five spaces in the department store at its
disposal and has one space completely immersed in the new Thomas Burberry
Monogram and the cafe covered with Nick Knight's Portrait of a Rose
print.
Photos: Burberry newsroom
This article was originally published on FashionUnited.NL,
translated and edited by Kelly Press
