Magda Butrym has opened first flagship store in Warsaw

Magda Butrym Warsaw boutique Credits: Courtesy Magda Butrym



Magda Butrym, the designer and founder behind her eponymous fashion label established in 2014, has unveiled her inaugural brick-and-mortar boutique in Warsaw. This opening not only celebrates a decade of international acclaim but also pays homage to the city that has long been a source of inspiration for the designer.


From its inception, Butrym envisioned her boutique as more than just a retail space and more as a hub where her designs intertwine with the soul of Warsaw. Nestled within a pre-war edifice on Foksal Street, renowned for its eclectic charm and neo-baroque embellishments, the boutique integrates with the historical tapestry of the city. The decision to set roots in this locale was informed by the vibrant history of Foksal Street, once home to a distinguished French-style city garden that enchanted Warsaw's aristocracy centuries ago.


In Butrym's own words, "The opening of the brand’s first boutique in such a unique form and place fulfills my dream of a space where one can engage all senses of the visitors and narrate my designs in a new, multidimensional way."


Eschewing traditional storefronts, the exterior is adorned with roses, a symbolic nod to the brand's identity. Crossing the threshold, a grand staircase, also adorned with floral motifs, sees Butrym infuse the space with a mix of historical elements and contemporary aesthetics in partnership with Swedish architectural firm Stamuli.


While many luxury retailers opt for minimalism, Butrym champions an aesthetic of femininity, evident in every facet of the boutique's design. Soft textures, rounded forms, and sensual details abound, creating an atmosphere of intimacy and allure. A bronze sculpture by Gino Bogoni, "Bacello," stands as a testament to feminine strength and sensuality, serving as the centerpiece of the boutique's interior.


The layout of the boutique is curated to enhance the customer experience. The first space showcases ready-to-wear garments and accessories from Butrym's latest collections. A focal point of this room is the plush "island" sofa, inviting patrons to linger and immerse themselves in the brand's world. The second room features a curated selection of shoes, jewelry, and vintage furniture pieces.


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HanesBrands Q1 sales decline, maintains outlook

Champion store in Las Vegas Credits: HanesBrands



HanesBrands net sales of 1.16 billion dollars were at the midpoint of the company’s expected range, a decrease of approximately 17 percent. On an organic constant currency basis, net sales decreased approximately 15 percent compared to last year.


However, operating profit and operating margin in first-quarter were 52 million dollars and 4.5 percent, while adjusted operating profit of 84 million dollars increased 32 percent over prior year, and adjusted operating margin of 7.3 percent increased approximately 270 basis points.


“We delivered solid first quarter results with sales at the midpoint of our outlook, better-than-expected adjusted operating profit, positive cash flow generation and further reduction of our leverage. With the year unfolding as anticipated and our profit visibility, we reiterated our outlook for the full-year,” said Steve Bratspies, the company’s CEO.


Highlights of HanesBrands Q1 results




Global Champion brand sales were in line with the Company’s expectation, including growth in Japan, China and Latin America. As compared to prior year, global Champion brand sales decreased 26 percent on a reported basis and 25 percent on a constant currency basis. US sales decreased 35 percent and internationally, sales decreased 17 percent on a reported basis and 16 percent on a constant currency basis.


Constant currency sales increased in Japan, China and Latin America, which were more than offset by decreases in Europe and Australia as macroeconomic headwinds continued to impact demand in these regions.


Gross profit and adjusted gross profit were both 461 million dollars, representing an increase of approximately 2 percent over prior year. Gross margin and adjusted gross margin were both 39.9 percent, representing an increase of 750 basis points and 720 basis points, respectively.


Net loss totaled approximately 39 million dollars or 11 cents per diluted share compared to net loss of 34 million dollars or 10 cents per diluted share, last year. Adjusted net loss was 7 million dollars or 2 cents per diluted share compared to 21 million dollars or 6 cents per diluted share, in first-quarter 2023.


The company’s innerwear sales decreased 8 percent, activewear sales decreased 31 percent or 97 million dollars, international sales decreased 12 percent and international sales decreased 9 percent on a constant currency basis compared to prior year.


In constant currency, growth in Latin America, Japan and China were more than offset by decreases in Europe and Australia as macroeconomic headwinds continue to impact demand in these regions.


HanesBrands maintains outlook




For fiscal year 2024, the company currently expects net sales of approximately 5.35 billion dollars to 5.47 billion dollars. At the midpoint, this represents an approximate 4 percent decrease on a reported basis and an approximate 2 percent decrease on an organic constant currency basis.


The company expects GAAP operating profit of approximately 430 million dollars to 450 million dollars, adjusted operating profit of approximately 500 million dollars to 520 million dollars, GAAP earnings per share of approximately 22 cents to 28 cents and adjusted earnings per share of approximately 42 cents to 48 cents.


For the second quarter, the company expects net sales of approximately 1.335 billion dollars to 1.375 billion dollars. At the midpoint, this represents an approximate 6 percent decrease on a reported basis and an approximate 3 percent decrease on an organic constant currency basis.


The company expects GAAP operating profit of approximately 96 million dollars to 111 million dollars, adjusted operating profit of approximately 115 million dollars to 130 million dollars, GAAP earnings per share of approximately 2 cents to 6 cents and adjusted earnings per share of approximately 7 cents to 11 cents.


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Swift and Beyonce show the lucrative pop-fashion liaison

Taylor Swift performs on stage at the Paris La Defense Arena as part of her The Eras Tour. Credits: Julien De Rosa/AFP



The return of mega-concerts since the Covid-19
pandemic, with Beyonce and Taylor Swift leading the way, has highlighted the
lucrative links between fashion brands and pop stars.


Stage costumes have long been a way for designers to gain massive exposure
-- think of Madonna's conical breasts that helped make French designer Jean
Paul Gaultier a household name in the early 1990s.


From Edith Piaf's little black dress through Elton John's whacky glasses to
David Bowie's many elaborate fashion statements -- music stars have often
communicated with their clothes.


A pop star endorsement can have an immediate impact on a brand's bottom
line.


Sales of rhinestone cowboy hats increased by more than 1,600 percent after
Beyonce wore one for her "Renaissance" tour, according to the Klarna payment
platform.


Data specialists Launchmetrics estimated that Alexander McQueen saw a $7.7
million boost for dressing Beyonce, while Versace sales jumped $6.3 million
thanks to Swift.


Designer David Koma told Vogue that one of his dresses sold out within a
day after being worn by Beyonce, and he saw a 53-percent increase in his
Instagram followers within a month.


Dsquared2 designers Dean and Dan Caten, who have also dressed "Queen B",
told the magazine: "For us, the objective is not really about sales but about
image and the exposure that comes from aligning with a major artist that looks
good in our clothes and fits our aesthetic."


Extreme fame




Swift goes through an average of 13 outfits each night of her Eras Tour,
whose European leg kicks off in Paris on Thursday.


These include ball gowns for the country section, sequined ensembles for
the pop hits, and vaporous dresses for her forays into folk.


They are courtesy of high-fashion labels like Cavalli, Louboutin and
Versace -- though she was not always an obvious fit for them.


"Luxury designers wouldn't have been as interested in partnering with
Taylor because her presentation as a pop star was down-to-Earth, unlike
someone like Beyonce or Lady Gaga," said Satu Hameenaho-Fox, author of "Into
the Taylor-Verse".


"But the level of her fame is so extreme now, and she's become viewed as
very much in the pantheon of Great American songwriters, that, without ever
being daring in her fashion, she's considered almost an institution, a classy
institution that any brand would benefit from being associated with."


Like everything else to do with Swift, her fans dissect every outfit for
coded messages.


Swifties will be eager to see how she presents songs off her new album,
"The Tortured Poets Department", which gets its first live performances in
Paris.


The 34-year-old singer adopts a Victorian gothic aesthetic in the album
artwork.


Intriguingly for many Swifties, in the video for new song "Fortnight", she
wears outfits by young US designer Elena Velez, who has stoked controversy
with provocative "post-woke" stunts.


"Does that mean that Taylor is moving into a more kind of controversial
figure space," wondered Glenys Johnson, author of "Taylor Swift: The Story of
a Fashion Legend".


"The lyrics from her latest album were a lot about wanting to move beyond
the good-girl image she has. We Swifties are eager to see if this means Taylor
evolves into a more controversial figure," Johnson added.(AFP)


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Jean Paul Gaultier: ‘Freedom is the first lesson I learned from fashion’

Interview


Jean Paul Gaultier, opening of the 'Cinémode' exhibition SCAD Lacoste Credits: F. Julienne



As the Spanish Puig Group, owner of the Jean Paul Gaultier brand, transforms into a public company, the now-retired designer continues to make a name for himself. Invited to show his work at the ‘Cinémode’ exhibition at the Scad Lacoste campus in the US, Gaultier gave FashionUnited and the students a lesson in freedom. Here are some selected excerpts from the conversation.


You mentioned that freedom was your first lesson in fashion. What is it like for you today?




I sold my company to the Puig Group. Now I'm retired, independent and developing other projects. This is the case for the world tour of my ‘Fashion Freak Show’, a show originally staged at the Folies Bergères, and for the ‘Cinémode’ exhibition, in collaboration with La Cinémathèque française, which is presented at Scad Lacoste until 30 September.


At the moment, I'm working for a Belgian company. I'm producing the art direction for an animated film. I get involved in projects that amuse me, because that's always been fun for me. Even if it's real work, it was my childhood dream, so I carry on creatively.


Who gave you a taste for freedom in fashion?




Pierre Cardin – when I had my first professional experience. He had a flair for theatrical shows, even if he had to remain realistic.


Before you met Pierre Cardin, what was your first taste of fashion?




When I was 13, I watched the film ‘Falbalas’, about a fashion designer and the preparations for a fashion show. I didn't go to school, but that film was my school. If there hadn't been a fashion show at the end, maybe I wouldn't have gone into this profession. My first model was my teddy bear, to which I put a cone bra, the same as the one I later designed for Madonna. And just like the one I made for her free mega-concert on Copacabana beach [held in Rio de Janeiro, Brazil, ed.], to close her world tour [on 4 May, ed.].


Do you think that young designers enjoy the same entrepreneurial freedom as they did in your day, when fashion was not dependent on groups?




You need freedom. When I started out, there were no groups, but you still had to have money. I did it without money. When I was young, I wanted to break the rules. For me, it was normal to want to change the codes. Fashion is all about change: a new way of walking, posing, presenting and so on. Someone who is determined, if they have talent, will find the resources to exist. Perhaps on social networks, even if there is a lot of competition.


When you have no money and you don't belong to a group, you have to invent with nothing. It's excellent for creativity. And then, perhaps, the money will follow. The best advice I can give young people is to trust themselves and do what they want to do. The only important thing is to be passionate and determined. If you don't believe in yourself, nobody can do it for you.


When I made provocative outfits, I didn't do them to shock. It was just a personal vision that corresponded, for example, to an avant-garde socio-cultural group moving in a different direction from the norm. Provocation must correspond to a movement of thought.


What about your relationship with femininity in the #MeToo era?




I've always been shocked by the concept of the "woman as object". That's why I surrounded myself with strong women. Even if they didn't show it openly, they were free. When I made men's collections, I wanted to show "male objects" to compensate fairly. I also chose androgynous people, to show all forms of beauty.


How will new technologies, and in particular artificial intelligence (AI), shake up fashion and perhaps constrain human intelligence?




What can I say? I don't belong to this world any more since I gave up fashion. For me, intelligence was above all my own, which is not artificial (laughs). New technologies go hand in hand with the evolution of the world. If I were 15 years younger, I'd approach things differently. But I'm curious to see how young designers will appropriate them.


How do you keep up to date with everything that's new? Are you a consumer of social networks?




Not at all, I don't even know how to use them. I don't go on YouTube. I'm from the 'Children of TV' generation. I'm just very well surrounded and I'm informed when I think a subject is important. As far as I'm concerned, I don't want to get caught up in the vertigo that comes with being able to see so much, because you can get caught up in it. I prefer to keep my distance.


What do you think of the diktats of fashion trends?




I've never liked trends. Rather than following them, it's better to be honest with yourself. If you follow trends, you don't express yourself and you're not free.


Are you free to choose the people who design the Jean Paul Gaultier Haute Couture collections from now on?




I choose the designers who create the Jean Paul Gaultier Haute Couture collections. When I decided to give up fashion, I asked myself what could come after. I thought it would be interesting to see how the younger generation would take up my legacy. I respect their work and don't interfere. For example, Haider Ackermann [for Haute Couture SS23, ed.] didn't do Gaultier, but his interpretation was magnificent. Similarly, Simone Rocha's Haute Couture SS25 collection brought a romanticism that wasn't really present in my approach to fashion. I loved it.


This article originally appeared on FashionUnited.FR. Translation and edit by: Rachel Douglass.


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Estée Lauder names Shane Wolf as president global brands

Estée Lauder Credits: The Estée Lauder Companies/Facebook



The Estée Lauder Companies has appointed Shane Wolf as president, global brands, Aveda and Bumble and Bumble, effective July 1, 2024.


Wolf, the company said, will report to Jane Hertzmark Hudis, executive group president, The Estée Lauder Companies, and join the company’s executive leadership team.


The company added that with more than 25 years of hair care experience across brand management, marketing, education and artistry, Wolf’s extensive expertise will help to accelerate ELC’s growth ambitions in the global hair care category. In his new role, he will have direct responsibility for Aveda and oversight of Bumble and Bumble. In addition, he will partner with Hudis on the enterprise hair care strategy to help drive category breakthroughs and share gains.


“Shane is an innovator, a creative brand leader and a disruptor in hair care. Shane’s appointment reflects our company’s commitment to maximising the growth potential of our hair care brands and building on our position in this important category,” said Hudis in a statement.


Wolf joins ELC following many years in hair care at L’Oreal, where most recently he held the position of global president, US brands, professional products division. During his time at L’Oreal, he held GM positions spanning Pureology, Redken, Kerastase, Shu Uemura, and prior to L’Oreal he worked at Aveda and Wella. He also launched Seed Phytonutrients in partnership with L'Oréal, an indie-style, natural-based hair brand.


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Warby Parker's revenues increase by 16.3 percent

Warby Parker store Credits: Warby Parker/Facebook



For the first quarter, Warby Parker's net revenue increased 28 million dollars or 16.3 percent to 200 million dollars.


GAAP net loss for the quarter was 2.7 million dollars, gross margin increased 1.6 points to 56.7 percent, while adjusted EBITDA reached 22.4 million dollars and adjusted EBITDA margin was 11.2 percent.


The company opened eight net new stores during the quarter, ending with 245 stores.


“We entered 2024 with higher ambitions for delivering on our key metrics and are proud of what the team accomplished in Q1–we drove our highest revenue quarter growth since 2021, up 16.3 percent year over year, while making significant progress to improve profitability,” said the company’s co-founder and co-CEO Neil Blumenthal.


For the full year, Warby Parker has raised its guidance. The company expects net revenue of 753 dollars to 761 million dollars, representing growth of approximately 12.5 percent to 13.5 percent, adjusted EBITDA is expected at 70 million dollars, which equates to an adjusted EBITDA margin of 9.2 percent.


The company is on track to open 40 new stores this year.


“We are encouraged to see strength in single-vision glasses as well as efficiencies across media channels, driven by our team’s strong marketing execution. In Q2 and beyond, we’ll continue to invest in customer acquisition while scaling our holistic vision care offering to drive higher customer lifetime value,” added the company’s co-founder and co-CEO Dave Gilboa.


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The FW24 ‘Eclectic Grandpa’ Aesthetic

Eclectic Grandpa Aesthetic main image Credits:
Chanel, Fendi, Todd Snyder, Anna Sui FW24/©Launchmetrics/spotlight




Pinterest named ‘eclectic grandpa’ as one of its 2024 trend
predictions earlier this year. It’s a vintage look that
incorporates knitwear, tweed and corduroy in mostly oversized, comfy,
layered silhouettes. Although consumers wished to move on from their
Pandemic era sweatpants and tee shirts, they were reluctant to eschew
the element of comfort they offered completely.


Well into 2024, certain popular celebrities, including Tyler the
Creator, Harry Styles, Emma Chamberlain and Alexa Chung have embraced
the eclectic grandpa look giving it further longevity. The aesthetic
continues to be popular because of its gender inclusivity – with many
of the staples and looks being unisex. In fact, one of this year’s
‘it’ couples, Bradley Cooper and Gigi Hadid have been photographed
wearing ‘his and hers’ versions of the trend for casual walks around
New York. It was also a style adopted by FW24 show attendees.


Eclectic Grandpa Streetstyle Credits: Streetstyle
FW24/©Launchmetrics/spotlight



Here are examples of the aesthetic shown in both the men’s and
ready-to-wear FW24 runway shows. When fall styles drop in-stores in a
couple of months expect to see these key items.

Anna Sui FW24



Anna Sui FW24/ look 12 Credits: Anna Sui
FW24/©Launchmetrics/spotlight



Look 12: a felt jacket with tweed sleeves over a silk camisole with a
plaid skirt over burnt orange corduroy pants was accessorized by a
tweed flat cap over a silk scarf.

Antonio Marras FW24



Antonio Marras FW24/ look 2 Credits: Antonio Marras
FW24/©Launchmetrics/spotlight



Look 2: a cable-knit zip-front cardigan with fabric inserts over a
plaid shirt and a tartan kilt, grey ‘long johns’ and mountaineering
boots. An oversized silk scarf finished the look.

Chanel FW24: designer, Virginie Viard



Chanel FW24/ look 32 Credits: Chanel
FW24/©Launchmetrics/spotlight



Look 32: a long line striped cardigan over a shorter cardigan and
coated blue jeans. Accessories included a beige flat cap, brown
leather belt, suede spectator boots, Chanel jewelry and a black
quilted square bag.

Fendi m FW24: designer, Venturini Fendi



Fendi FW24/ look 20 Credits: Fendi
FW24/©Launchmetrics/spotlight



Look 20: a brown leather jacket with flap pockets over a burgundy
turtle-neck, olive wide whale corduroy pants, a grey rib wool beanie
and Fendi logo bags.

Giorgio Armani FW24



Giorgio Armani FW24/ look 2 Credits: Giorgio Armani
FW24/©Launchmetrics/spotlight



Look 2: a grey duster with a floral print, silk printed cummerbund,
oversized velvet cargo pants and a trilby hat.

Rabanne FW24: designer, Julien Dossena



Rabanne FW24/ look 1 Credits: Rabanne
FW24/©Launchmetrics/spotlight



Look 1: a long plaid cardigan in brushed wool over a blue plaid shirt,
a navy wool jacket with brown corduroy cuffs and overlong plaid pants.
A diamante necklace gave a feminine twist to the look.

Todd Snyder m FW24



Todd Snyder m FW24/ look 12 Credits: Todd Snyder m
FW24/©Launchmetrics/spotlight



Look 12: a shawl-collar fair-isle knit zip-front cardigan over a
vintage style henley with olive khaki cargo pants, a faux fur trapper
hat and brown and orange duck boots.

Gucci m FW24: designer, Sabato De Sarno



Gucci m FW24/ look 30 Credits: Gucci m
FW24/©Launchmetrics/spotlight



A beige wool cardigan with tortoiseshell buttons over a matching
V-neck sweater, skinny leg pants embellished with seed pearls,
loafers, brown leather gloves and bag; a unique necklace/tie finished
the look.

Kolor m FW24: designer, Junichi Abe



Kolor m FW24/ look 22 Credits: Kolor m
FW24/©Launchmetrics/spotlight



A green zip-front jacket with patchwork detailing and contrasting
collar and cuffs over a western shirt with oversized corduroy pants. A
skinny leather belt and sneakers finished the look.

Andersson Bell m FW24



Andersson Bell FW24/ look 48 Credits: Andersson Bell
FW24/©Launchmetrics/spotlight



Look 48: a double breasted overcoat with three patchworked materials
in plaid mohair, tweed and shaggy wool over a zip-front top with a
blue faux fur collar.

Loewe m FW24: designer, JW Anderson



Loewe m FW24/ look 43 Credits: Loewe m
FW24/©Launchmetrics/spotlight



Look 51: a green, brown and white fairisle sweater with a black polo
collar and oversized green cargo pants. Accessories included a
multi-colored beaded bag with a lime green handle and a brown leather
belt.

Read more:



* FW24 Fashion Month’s top influencers







* The Americana Trend







* Serving Tenniscore: TikTok, Miu Miu and Zendaya


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Safilo sales hit by North America, lower Jimmy Choo sales

Safilo headquarters Credits: Safilo Group



In the first quarter, Safilo's net sales amounted to 277.2 million euros, down 1.8 percent at constant exchange rates and 3.5 percent at current exchange rates influenced by the reduction in sales of Jimmy Choo.


The company said in a statement that the other main drivers of the period were the weak performance of North America and the temporary slowdown of some emerging markets, dynamics largely offset by the continued progress of the direct-to-consumer (DTC) business, and the good growth of the European market.


Gross profit amounted to 166.2 million euros, down 1 percent, while gross margin improved by 160 basis points to 60 percent. In the period, adjusted EBITDA amounted to 32 million euros, down 1.3 percent, while the adjusted EBITDA margin improved to 11.5 percent.


Commenting on the first quarter update, Angelo Trocchia, Safilo chief executive officer, said: “In a business environment which is still complex and uncertain, it was again a positive start to the year for our European business, supported by the brilliant growth of Carrera, which has made its debut in our main markets with a brand-new women's collection that is gathering excellent feedback, and David Beckham, which continued to register strong progress in the global premium segment.”


In North America, the company’s sales amounted to 114.5 million euros, down 7.2 percent at constant exchange rates and 8.2 percent at current exchange rates impacted by a subdued winter season. In the quarter, the Group was also affected by the contraction of Jimmy Choo, a licence not renewed at the end of 2023.


In Europe, Safilo delivered sales of 125.3 million euros, up 5.8 percent at constant exchange rates and 3 percent with positive start to the year in France, where Safilo strengthened and expanded its commercial network, and in the Central and Eastern European markets, driven by the good performance of the internet pure player (IPP) channel in Germany and the strong progress of the business in Poland and Turkey.


The company added that in Asia and Pacific, sales grew by 2.3 percent at constant exchange rates and declined by 1.1 percent at current exchange rates, reflecting, on one side, a positive Chinese market, also supported by the good results achieved during the Shanghai Fair in March, and, on the other, some weakness in other Asian markets most impacted by the decline in sales of Jimmy Choo eyewear.


In the rest of the world, sales fell by 12.7 percent at constant exchange rates and by 11.3 percent at current exchange rates, mainly due to a soft travel retail business in Latin America and the different timing of some deliveries to Middle Eastern markets.


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Delta Apparel Q2 loss widens

Delta Apparel Credits: Facebook



Second quarter net sales at Delta Apparel decreased to 78.9 million dollars.


Salt Life Group segment net sales declined to 15.5 million dollars compared to the prior year period, while net sales in the Delta Group segment declined to 63.4 million dollars.


Gross margins for the quarter were 4.3 percent compared to 14.7 percent in the prior year period, operating loss increased to 24.4 million dollars and adjusted operating loss was 6 million dollars.


EBITDA was a loss of 20.9 million dollars, while adjusted EBITDA was a loss of 2.4 million dollars.


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Burberry wins trademark infringement case in China

Burberry unveils new Burberry Classics line. Credits: Burberry



British heritage fashion house Burberry has been awarded six million renminbi (675,668 pounds) in damages in a Chinese trademark infringement case.


Lusheng, a Chinese law firm and patent agency specialising in multinational intellectual property, helped Burberry win the significant trademark infringement case against Chinese company Xinboli Trading Shanghai in the Jiangsu Provincial High People's Court.


The court found that Xinboli Trading Shanghai was guilty of trademark infringement and unfair competition for selling and advertising products using Burberry’s protected checked graphic trademarks on Tmall and WeChat, along with the trademark ‘Baneberry’ and a registered logo resembling Burberry’s Equestrian Knight design.


The proceedings also heard that the Chinese company hosted more than 40 pop-up stores over 12 months across China to further amplify the infringing activities.


Damages were calculated based on the total number of infringements, deduced using retail receipts from the alleged infringing stores, and the level of malicious intent and the severity of the infringement. As a result, twice the punitive damages were applied in this case.


In a statement, Lusheng said it collected and submitted more than 5,000 pages of evidence on behalf of Burberry to prove that its trademarks were already well-known in China when the company applied for trademark registration in 2006 and 2009, respectively.


Amily Chen, managing IP counsel at Burberry, said: “China is home to one of the largest luxury goods markets globally, making it a key market for Burberry. Upholding our brand reputation in China is critical, and thanks to Lusheng’s skill and commitment to local enforcement, we’ve been able to maintain a high level of protections on our brand.”


Commenting on the case, Alice Yu, lead attorney at Lusheng, added: “This case marks an important moment in Chinese IP litigation. Strategically, it shows how well-positioned China is for temporary injunction protection and combating malicious trademark registrations, and it signposts confidence in China’s judiciary.


“We’re seeing that seeking civil litigation and even interim injunctions is increasingly becoming a way for brands to resolve bad faith trademark squatting in China. We’re proud to have helped Burberry protect its brand equity from further disruption.”


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Perry Ellis International partners with the Miami Dolphins

Miami Dolphins logo Credits: Miami Dolphins



Fashion and lifestyle company Perry Ellis International has announced a new partnership with the NFL team Miami Dolphins as it expands into new sporting territories.


Perry Ellis International, well known in the golf and tennis world, states that the partnership with the Miami Dolphins represents a “momentous step” for the fashion company and follows the brand launching a debut collection with the NFL team’s quarterback Tua Tagovailoa earlier this month.


As part of the partnership, Perry Ellis International will support various initiatives, including in-stadium visual experiences and serve as a supporting sponsor for key Miami Dolphins Foundation events, such as the Alumni Weekend Golf Classic and the Draft Weekend Golf Classic.


Oscar Feldenkreis, president and chief executive of Perry Ellis International, Inc., said in a statement: "At Perry Ellis, the 'Always Ready' spirit is woven into everything we do. It's a kinship we share with the world of sports – a game-winning mindset that the Miami Dolphins exemplify. We're thrilled to nurture this relationship with the franchise and connect with players and fans through fashion and lifestyle.


"Our partnership with the Miami Dolphins represents an exciting new chapter for Perry Ellis International. We aim to capture the essence of confidence and versatility that defines the sports community, while offering a fresh take on athlete-inspired fashion."


The partnership builds upon Perry Ellis International and its owners the Feldenkreis family’s existing ties to the Miami Dolphins, going back to 1972, when the family dressed Miami Dolphins' players in suits and other apparel from their stable of brands.


Perry Ellis International is a leading designer, distributor and licensor of men's and women's apparel, accessories and fragrances. It owns brands such as Perris Ellis and An Original Penguin by Munsingwear, alongside a roster of brands by licensing trademarks from third parties, including, Nike for swimwear, and Callaway, PGA Tour and Jack Nicklaus for golf apparel and accessories.


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