Phase Eight unveils new store concept at relocated Milton Keynes store

Phase Eight storefront at Centre:mk. Credits: Centre:mk. British womenswear brand Phase Eight has revealed a new retail concept at its relocated Centre:mk store on Silbury Arcade. The label has opened the first of its new flagships at the shopping centre, in a 161.1 square metre space showcasing a selection of its feminine collections. In a release, Caroline Money, global group retail director at TFG Brands, the parent company of Phase Eight, said: “We are delighted to have launched our new store concept in a prime location within Centre:mk, a destination in which we have always traded beyond expectations. “The new store embodies every aspect of the Phase Eight brand and will serve as our regional flagship.” Phase Eight storefront at Centre:mk. Credits: Centre:mk. As part of the opening announcement, Phase Eight underlined its commitment to “responsibly sourcing 80 percent of its collections by 2025”. Such a mission falls in line with the shopping centre’s various waste reduction initiatives, which have been reported to have resulted in 100 percent diversion from landfill. Commenting on the opening, Kevin Duffy, Centre:mk’s centre director said that the addition of Phase Eight represented a “clear recognition of its position as a top 10 destination in the UK”. Duffy added: “As well as being a great fit with our customer, the brand’s ethos, particularly its commitment to sustainability, aligns with our own and it has been great working with the team to realise its vision for Centre:mk.”
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Boss names Fernando Alonso as new brand ambassador

Fernando Alonso, Aston Martin Formula 1 driver Credits: Boss German fashion brand Boss continues its push in Formula 1 after signing Aston Martin Formula 1 driver Fernando Alonso as its new brand ambassador. The move comes after Boss signed a long-term partnership with the Aston Martin team to become its official fashion partner in June 2022, developing looks, formal apparel, and high-performance team and travel wear for its roster of drivers. For his role as brand ambassador, Boss will dress Alonso at official events off the racetrack, including all major red-carpet moments and interviews. In addition, the Formula 1 driver will support Boss with ongoing promotional activities, brand events, and social media campaigns. Daniel Grieder, chief executive of Hugo Boss, said in a statement: “Fernando Alonso is an icon on the racetrack and a great personality. I’m beyond excited that he’ll be one of our brand ambassadors over the coming years. “Fernando neatly embodies what it means to be Boss today: he has a strong sense of will, makes the right decisions, and inspires people all around the world. He’s a perfect fit for Boss with his spirit and his attitude. He’s been pursuing his passion for racing since he was a child and has been celebrating success in motorsports for over 20 years now.” Commenting on his appointment, Alonso added: “I’ve long been a fan of Boss and I’m thrilled to take on this new role as an ambassador within the larger scope of their sponsorship of the Aston Martin F1 TM Team. I look forward to working closely with the brand and representing what it means to be a true Boss – both on and off the racetrack.” Fernando Alonso, Aston Martin Formula 1 driver Credits: Boss
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ESW founder steps into co-chairman role as new CEO is named

Person on laptop. Credits: Aygin Kolaei for FashionUnited. Tommy Kelly, the founder and current chief executive officer of global e-commerce provider ESW, will be stepping back from the helm into the position of co-chairman, as the company names a new CEO. Eric Eichmann will succeed Kelly as ESW looks to steer towards its next phase of growth in the global e-commerce space. In the meantime, Kelly will assume his new role alongside Marc Pontet, CEO of Asendia, ESW’s parent company. From this position, Kelly has been tasked with focusing on strategy and innovation, noting in his press statement that he will continue to work closely with ESW’s leadership team and board to ensure that strategic goals are met. The newly appointed Eichmann brings to the CEO role over 20 years of leadership experience across technology and e-commerce. Prior to joining ESW, he served as CEO of online dating platform Spark Networks, as well as commerce marketing firm Criteo. During his time at the latter, Eichmann had been credited with achieving “remarkable growth, surpassing market expectations for 19 consecutive quarters”. Eichmann has also held various executive positions at the likes of Living Social, Rosetta Stone, AOL and McKinsey & Co. Commenting on his appointment Eichmann said: “I could not be more excited to join ESW at this critical time in the company’s development. “ESW has a tremendous opportunity to help brands and retailers dramatically expand their business globally. I look forward to working with the great team at ESW and leading its next chapter of development.”
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