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Top 7 Things I Bought This Week

Hi guys! I’ve been toying with the idea of putting together a weekly installment sharing 5 things I bought each… The post Top 7 Things I Bought This Week appeared first on Hello Fashion.
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Calvin Klein partners with Kith on its 2020 campaign

Calvin Klein has partnered up with Kith on an underwear collaboration for its 2020 campaign, this marks the first time another brand logo will be on the same waistband as Calvin Klein. The campaign is fronted by Gigi Hadid and is inspired by Calvin Klein’s 1990s aesthetic, according to Kith. There are two categories of the underwear: Classic and Seasonal. The Classic style blends both colour palettes of the brands, with Kith’s monogram pattern across the underwear's top and bottom, and a special co-branded waistband. The womenswear collection offers a women’s bralette and thong in the colours: black, cinder, light heather grey, shark, white and woodrose, and the menswear includes a boxer brief. The Seasonal range introduces new colourways, patterns and women’s silhouettes, which are available in lightweight mesh fabric including an asymmetrical strap bralette, a double-banded bralette, two racerback bralettes with matching thongs. The menswear collection offers boxer briefs in non-monogram vibrant colours such as black, crimson, dark navy, scarab and ultramarine. The collection releases September 12 at Kith shops and 11am on Kith.com, and it will be available to purchase at Kith's flagship stores. Photo credit: Kith
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Should the fashion industry ban PFAS?

Is your favourite raincoat, hiking boots or period underwear causing you more harm than good? When we get dressed in the morning, we usually don’t think about what chemicals are lurking in our clothing. But there’s a potentially harmful group of chemicals present in everything we use daily - from our waterproof jackets to our food wrappers and non-stick frying pans, namely PFAS. Short for per- and poly-fluoroalkyl substances, PFAS are a large group of synthetic chemicals which contain carbon-fluorine bonds, some the strongest chemical bonds found in organic chemistry. And just like Covid-19, they have been spreading at an alarming rate. They’re found in everything from our drinking water to our soil, our food and even our blood. PFAS are so widespread that an international group of scientists backed by the REACH Regulation (which aims to protect consumers and the environment through early and improved identification of chemicals) are calling for a restriction proposal of the production and use of all PFAS in the EU. PFAS: the fashion industry’s ‘dirty’ secret However, getting rid of PFAS is much easier said than done. This group of some 5,000 chemicals is used by a number of industries from food to fashion, cosmetics and agriculture. Invented in the 1950s, PFAS are blended into a variety of materials and textiles to create a protective sealant or resistant layer. Incredibly durable, they are used by outdoor and apparel brands to ensure that your jacket keeps you dry, and your shoes do not get dirty. Brands ranging from The North Face to Patagonia and Wolverine use PFAS in their Durable Water Repellent (DWR) treatment to prevent surface saturation on their outdoor apparel and footwear. However, because PFAS are so long-lasting, they resist degradation and accumulate with time. A single carbon-fluorine bond is so strong it cannot simply be pulled apart - it’s like sticking two Lego blocks together with superglue. “Once PFAS are emitted, either during production, product use or disposal, it is very difficult to remove them from the environment,” explains Steffen Schellenberger, PhD Materials and Production Researcher at RISE (Research Institutes of Sweden) to FashionUnited. “Since they have spread across the whole planet, you can find them everywhere - even in very remote regions.” ‘Forever chemicals’ in everything from your raincoat to your blood Levels of PFAS have been found in groundwater and soil around the world, from the US to the UK and the Netherlands, earning them the nickname ‘forever chemicals’. What’s more, PFAS are believed to be found in the bloodstreams of nearly every living being on the planet. Where scientists have tested for the presence of PFAS they’ve found it - in the blood or vital organs of everything from humans, to salmon and Alaskan polar bears. In the past, studies have shown that several of the longer-chain PFAS, known as perfluorooctanoic acid (PFOA), can act as Endocrine-disrupting compounds and interfere with the natural hormones in our bodies, causing a range of health issues such as type two diabetes, immune disorders and poor cardiovascular health. More worryingly, some PFOA are also known to be cancerogenic, as found in a large-scale study conducted in Ohio, the US, among residents and employees of a plant from chemical manufacturer DuPont. The study, which arose following the 2001 class-action lawsuit that was the basis for the 2019 movie ‘Dark Waters’, showed there was a ‘plausible link’ between long-term exposure to these chemicals and an increased risk of several types of cancer, including testicular and kidney. The higher the level of PFAS, the larger the risk of developing these issues becomes. Fashion industry linked to ‘“world’s highest levels” of PFAS Sadly some of the “world’s highest levels” of PFAS were found in the groundwater at a Chinese factory producing PFAS compounds for textile production. Recent research from Norwegian NGO Future in Our Hands highlighted the devastating impact that exposure to high levels of PFOA has on the health of factory workers who produce textiles for western markets. Factory workers and residents in the area of factories suffered from reduced lung capacity, hormone issues and more after being exposed to PFOA through the soil, water and workplace. Considering the environmental and health issues linked to PFAS, it’s hard to understand why they are still so widely used in the fashion industry. But a backlash concerning the use of PFAS could be underway. Earlier this year underwear start-up Thinx came under fire after it was accused of using PFAS in their products following an independent test by the Sierra Club. CEO Maria Molland denied the claim and offered different, third-party test results to support their claims, but their brand image still took a hit. Increasing awareness concerning the risks and issues posed by PFAS has seen many apparel brands and outdoor brands like The North Face and Patagonia pledge to phase out PFAS from their collections, for safer, non-fluorinated alternatives. Other fashion brands, like Swedish giant H&M, have taken things even further by joining forces with NGO ChemSec to call for an end of the use of PFAS in the fashion industry. An alternative to PFAS in fashion? “We’ve been making the transition to a non-PFAS DWR for a few seasons now, and are dedicated to advancing our non-PFAS apparel commitment for all our pinnacle products,” says Jack Ibbetson, PR Manager, EMEA for the North Face, adding this has been “a challenge for the outdoor industry overall.” A positive step from the industry, considering PFOA and PFOA-related compounds have been banned in the EU since July 4, 2020, while short-chain PFAS, known as perfluorooctane sulfonates (perfluorooctane sulfonic acid) (PFOS,) have been restricted for over ten years. Overseas in the US, both PFOS and PFOA have largely been phased out under a voluntary agreement between eight major chemical manufacturers, including DuPont. However, these compounds are still circulating throughout the country via imports, together with the newer, non-fluorinated and non-fluorocarbon-based alternatives being used by brands. Part of the reason some brands have not become 100 percent PFAS free is linked to the lack of properties offered by some of the non-fluorinated DWR alternatives - especially when it comes to textiles and fabrics. Although there are several non-fluorinated compounds on the market, most only offer one property, such as water repellency, but not stain repellency. For many outdoor brands having water, dirt and oil repellent or resistant apparel is a crucial selling part of their collections. Today, many brands advertise their PFAS free products with a separate tag, but there is no industry-wide certification or label yet. Transitioning out all long-chain PFAS from the fashion industry Another issue with some non-fluorinated DWR alternatives is that they can decrease the life-span of products. “They reduce the durability of the materials,” says Schellenberger, as they are based on a different type of chemical compounds such as paraffin, silicone, or polyurethane. For brands like Patagonia, The North Face and Columbia, who pride themselves on creating long-lasting, durable outdoor apparel, this is not an ideal option. To date, the unique properties and performance level achieved by using PFAS on textiles has yet to be matched by a non-fluorinated or non-fluorocarbon-based alternative. Both The North Face and Patagonia have transitioned all long-chain PFAS in their outdoor and apparel products to short-chain PFAS, and have been careful to avoid “regrettable substitutions.” But some of these alternatives, such as GenX, are possibly just as harmful as their original counterparts. “Short-chain PFAS, like PFHxA, PFHxS or PFBA, are persistent and potentially harmful to human health as well,” points out Manfred Santen, Detox Campaigner for Greenpeace Germany. The Detox campaign, started by the NGO several years ago, has been working with over 80 fashion brands around the world to minimise the use of hazardous chemicals in the industry. But there is still much to be done when it comes to PFAS. Studies in the EU found PFOS also pose a risk to humans, despite remaining in our blood for a shorter amount of time. Are short-chain PFAS any safer? In addition to the potential health issues, larger amounts of PFOS are needed to create the desired effect. “When the fashion industry started to replace long-chain PFAS with short-chain PFAS, it turned out that often a larger amount of these chemicals was needed to achieve the wanted results,” adds Santen. Other non-fluorinated alternatives can also pose a risk. “Some non-fluorinated DWRs, for example, those based on silicon polymers can release problematic substances into the environment as well,” stresses Schellenberger. “The fate of (DWR) chemicals in the environment is very complex. Substances might be biodegradable, but can form toxic intermediates in the degradation process.” Unfortunately, there seems to be no clear cut solution when it comes to the use of PFAS in the fashion industry. Many scientists argue that PFAS are most dangerous when consumed in food or drink, or breathed in and that the levels of PFAS present in items like raincoats and shoes do not pose an immediate threat. But PFAS are slowly released into the environment during the use, washing and disposal of our clothing, which in turn adds to the accumulation of PFAS in the environment. As more studies continue to emerge surrounding the dangers linked to continual exposure and build-up of PFAS, such as a larger risk of getting very ill from Covid-19, stricter regulations concerning this group of chemicals may be implemented much sooner than later. This article was written by Vivian Hendriksz. Research and interviews by Marjorie van Elven. Photo by Gabe Pierce via Unsplash
http://dlvr.it/RgNQhK

Should the fashion industry ban PFAS?

Is your favourite raincoat, hiking boots or period underwear causing you more harm than good? When we get dressed in the morning, we usually don’t think about what chemicals are lurking in our clothing. But there’s a potentially harmful group of chemicals present in everything we use daily - from our waterproof jackets to our food wrappers and non-stick frying pans, namely PFAS. Short for per- and poly-fluoroalkyl substances, PFAS are a large group of synthetic chemicals which contain carbon-fluorine bonds, some the strongest chemical bonds found in organic chemistry. And just like Covid-19, they have been spreading at an alarming rate. They’re found in everything from our drinking water to our soil, our food and even our blood. PFAS are so widespread that an international group of scientists backed by the REACH Regulation (which aims to protect consumers and the environment through early and improved identification of chemicals) are calling for a restriction proposal of the production and use of all PFAS in the EU. PFAS: the fashion industry’s ‘dirty’ secret However, getting rid of PFAS is much easier said than done. This group of some 5,000 chemicals is used by a number of industries from food to fashion, cosmetics and agriculture. Invented in the 1950s, PFAS are blended into a variety of materials and textiles to create a protective sealant or resistant layer. Incredibly durable, they are used by outdoor and apparel brands to ensure that your jacket keeps you dry, and your shoes do not get dirty. Brands ranging from The North Face to Patagonia and Wolverine use PFAS in their Durable Water Repellent (DWR) treatment to prevent surface saturation on their outdoor apparel and footwear. However, because PFAS are so long-lasting, they resist degradation and accumulate with time. A single carbon-fluorine bond is so strong it cannot simply be pulled apart - it’s like sticking two Lego blocks together with superglue. “Once PFAS are emitted, either during production, product use or disposal, it is very difficult to remove them from the environment,” explains Steffen Schellenberger, PhD Materials and Production Researcher at RISE (Research Institutes of Sweden) to FashionUnited. “Since they have spread across the whole planet, you can find them everywhere - even in very remote regions.” ‘Forever chemicals’ in everything from your raincoat to your blood Levels of PFAS have been found in groundwater and soil around the world, from the US to the UK and the Netherlands, earning them the nickname ‘forever chemicals’. What’s more, PFAS are believed to be found in the bloodstreams of nearly every living being on the planet. Where scientists have tested for the presence of PFAS they’ve found it - in the blood or vital organs of everything from humans, to salmon and Alaskan polar bears. In the past, studies have shown that several of the longer-chain PFAS, known as perfluorooctanoic acid (PFOA), can act as Endocrine-disrupting compounds and interfere with the natural hormones in our bodies, causing a range of health issues such as type two diabetes, immune disorders and poor cardiovascular health. More worryingly, some PFOA are also known to be cancerogenic, as found in a large-scale study conducted in Ohio, the US, among residents and employees of a plant from chemical manufacturer DuPont. The study, which arose following the 2001 class-action lawsuit that was the basis for the 2019 movie ‘Dark Waters’, showed there was a ‘plausible link’ between long-term exposure to these chemicals and an increased risk of several types of cancer, including testicular and kidney. The higher the level of PFAS, the larger the risk of developing these issues becomes. Fashion industry linked to ‘“world’s highest levels” of PFAS Sadly some of the “world’s highest levels” of PFAS were found in the groundwater at a Chinese factory producing PFAS compounds for textile production. Recent research from Norwegian NGO Future in Our Hands highlighted the devastating impact that exposure to high levels of PFOA has on the health of factory workers who produce textiles for western markets. Factory workers and residents in the area of factories suffered from reduced lung capacity, hormone issues and more after being exposed to PFOA through the soil, water and workplace. Considering the environmental and health issues linked to PFAS, it’s hard to understand why they are still so widely used in the fashion industry. But a backlash concerning the use of PFAS could be underway. Earlier this year underwear start-up Thinx came under fire after it was accused of using PFAS in their products following an independent test by the Sierra Club. CEO Maria Molland denied the claim and offered different, third-party test results to support their claims, but their brand image still took a hit. Increasing awareness concerning the risks and issues posed by PFAS has seen many apparel brands and outdoor brands like The North Face and Patagonia pledge to phase out PFAS from their collections, for safer, non-fluorinated alternatives. Other fashion brands, like Swedish giant H&M, have taken things even further by joining forces with NGO ChemSec to call for an end of the use of PFAS in the fashion industry. An alternative to PFAS in fashion? “We’ve been making the transition to a non-PFAS DWR for a few seasons now, and are dedicated to advancing our non-PFAS apparel commitment for all our pinnacle products,” says Jack Ibbetson, PR Manager, EMEA for the North Face, adding this has been “a challenge for the outdoor industry overall.” A positive step from the industry, considering PFOA and PFOA-related compounds have been banned in the EU since July 4, 2020, while short-chain PFAS, known as perfluorooctane sulfonates (perfluorooctane sulfonic acid) (PFOS,) have been restricted for over ten years. Overseas in the US, both PFOS and PFOA have largely been phased out under a voluntary agreement between eight major chemical manufacturers, including DuPont. However, these compounds are still circulating throughout the country via imports, together with the newer, non-fluorinated and non-fluorocarbon-based alternatives being used by brands. Part of the reason some brands have not become 100 percent PFAS free is linked to the lack of properties offered by some of the non-fluorinated DWR alternatives - especially when it comes to textiles and fabrics. Although there are several non-fluorinated compounds on the market, most only offer one property, such as water repellency, but not stain repellency. For many outdoor brands having water, dirt and oil repellent or resistant apparel is a crucial selling part of their collections. Today, many brands advertise their PFAS free products with a separate tag, but there is no industry-wide certification or label yet. Transitioning out all long-chain PFAS from the fashion industry Another issue with some non-fluorinated DWR alternatives is that they can decrease the life-span of products. “They reduce the durability of the materials,” says Schellenberger, as they are based on a different type of chemical compounds such as paraffin, silicone, or polyurethane. For brands like Patagonia, The North Face and Columbia, who pride themselves on creating long-lasting, durable outdoor apparel, this is not an ideal option. To date, the unique properties and performance level achieved by using PFAS on textiles has yet to be matched by a non-fluorinated or non-fluorocarbon-based alternative. Both The North Face and Patagonia have transitioned all long-chain PFAS in their outdoor and apparel products to short-chain PFAS, and have been careful to avoid “regrettable substitutions.” But some of these alternatives, such as GenX, are possibly just as harmful as their original counterparts. “Short-chain PFAS, like PFHxA, PFHxS or PFBA, are persistent and potentially harmful to human health as well,” points out Manfred Santen, Detox Campaigner for Greenpeace Germany. The Detox campaign, started by the NGO several years ago, has been working with over 80 fashion brands around the world to minimise the use of hazardous chemicals in the industry. But there is still much to be done when it comes to PFAS. Studies in the EU found PFOS also pose a risk to humans, despite remaining in our blood for a shorter amount of time. Are short-chain PFAS any safer? In addition to the potential health issues, larger amounts of PFOS are needed to create the desired effect. “When the fashion industry started to replace long-chain PFAS with short-chain PFAS, it turned out that often a larger amount of these chemicals was needed to achieve the wanted results,” adds Santen. Other non-fluorinated alternatives can also pose a risk. “Some non-fluorinated DWRs, for example, those based on silicon polymers can release problematic substances into the environment as well,” stresses Schellenberger. “The fate of (DWR) chemicals in the environment is very complex. Substances might be biodegradable, but can form toxic intermediates in the degradation process.” Unfortunately, there seems to be no clear cut solution when it comes to the use of PFAS in the fashion industry. Many scientists argue that PFAS are most dangerous when consumed in food or drink, or breathed in and that the levels of PFAS present in items like raincoats and shoes do not pose an immediate threat. But PFAS are slowly released into the environment during the use, washing and disposal of our clothing, which in turn adds to the accumulation of PFAS in the environment. As more studies continue to emerge surrounding the dangers linked to continual exposure and build-up of PFAS, such as a larger risk of getting very ill from Covid-19, stricter regulations concerning this group of chemicals may be implemented much sooner than later. This article was written by Vivian Hendriksz. Research and interviews by Marjorie van Elven. Photo by Gabe Pierce via Unsplash
http://dlvr.it/RgMH6Y

26 Reasons I’m Ready for Fall

DETAILS: 1. BLACK FALL ANKLE BOOT | 2. MICKEY SWEATSHIRT (UNDER $50) | 3. DISTRESSED DENIM (UNDER $100) | 4.… The post 26 Reasons I’m Ready for Fall appeared first on Hello Fashion.
http://dlvr.it/RgLkPx

Martin Brok takes over as President and CEO of Sephora

LVMH Group has appointed Martin Brok as the new President and CEO of Sephora, effective September 14, 2020, reporting to Chris de Lapuente. The company said in a statement that Lapuente remains a member of the LVMH Comex and will take on additional responsibilities within the Group, to be announced at a later date. “I want to thank Chris for transforming Sephora over the last decade to be one of the world’s most successful retail brands with a unique culture and a formidably strong organization. I am delighted to welcome Martin to work with Chris in creating the nest breakthrough chapter at Sephora. Martin brings extensive international leadership experience in multiple fast-paced and client-oriented businesses at a crucial moment of change for global retailing,” said Bernard Arnault, Chairman and CEO of LVMH Group. Brok, the company added, started his 12-year career at The Coca-Cola Company in 1989 as an account executive. He then held various senior leadership positions at Burger King Corporation for seven years. In 2007, he joined Nike Inc., where be progressed through general management roles to global COO of direct to consumer and VP of global product and merchandise operations and analytics. From 2016 until recently, he has been the president of Europe, the Middle last and Africa for Starbucks Corporation. Brok graduated from Georgia State University, Atlanta, USA. Picture credit: LVMH Group
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Esprit’s autumn/winter 2020 collection

Esprit’s FW20 collection is focused around the concept of #Reconnect, with nature, loved ones and ourselves. The womenswear and menswear styles revolve around high-quality materials, prints and sustainability, celebrating the return to modern essentials and comfort. From casual to chic For this collection, the focus is on layering knitwear, maxi dresses, leather items, hoodies and skirts with warm colours such as purple and burgundy to rose and wine red, for a casual chic look. Detailing includes lurex elements, modern tailoring, shimmer and sequins. Sustainable knitwear Knitwear and trousers made of organic cotton are seen as staples for the new season, produced by Esprit with wiser wash technology, which requires less than a cup of water for production. Menswear Styles such as sustainable outerwear with removable teddy fur lining, turtleneck shirts, long sleeves and corduroy trousers of neutral tones paired with print will be seen in Esprit’s collection for men. FashionUnited gives and overview of the key fall trends for this season. Photo credit: Esprit
http://dlvr.it/RgHbX5

Martin Brok takes over as President and CEO of Sephora

LVMH Group has appointed Martin Brok as the new President and CEO of Sephora, effective September 14, 2020, reporting to Chris de Lapuente. The company said in a statement that Lapuente remains a member of the LVMH Comex and will take on additional responsibilities within the Group, to be announced at a later date. “I want to thank Chris for transforming Sephora over the last decade to be one of the world’s most successful retail brands with a unique culture and a formidably strong organization. I am delighted to welcome Martin to work with Chris in creating the nest breakthrough chapter at Sephora. Martin brings extensive international leadership experience in multiple fast-paced and client-oriented businesses at a crucial moment of change for global retailing,” said Bernard Arnault, Chairman and CEO of LVMH Group. Brok, the company added, started his 12-year career at The Coca-Cola Company in 1989 as an account executive. He then held various senior leadership positions at Burger King Corporation for seven years. In 2007, he joined Nike Inc., where be progressed through general management roles to global COO of direct to consumer and VP of global product and merchandise operations and analytics. From 2016 until recently, he has been the president of Europe, the Middle last and Africa for Starbucks Corporation. Brok graduated from Georgia State University, Atlanta, USA. Picture credit: LVMH Group
http://dlvr.it/RgH32H

Fashion Month: What to expect from the SS21 season

With less than a week to go for the spring/summer 2021 season to kick off in New York, FashionUnited is running through all the different formats, the schedules, and who is missing, from what many people are describing as the “lost season” due to Covid-19. Over the past few months, fashion editors and buyers have become accustomed to digital offerings, whether cinematic fashion films, live-streamed catwalks and presentations with no audience, or creative exhibitions and digital lookbooks. Well it seems all of the major fashion weeks, in New York, London, Milan and Paris will be embracing the hybrid format from Copenhagen Fashion Week in August, mixing physical showcases, with social-distancing measures, alongside digital presentations, films and talks. NYFW: September 13 to 17 New York Fashion Week has been given the green light, however, it will look very different with a number of high-profile designers skipping this season, including Marc Jacobs, Ralph Lauren, Pyer Moss, Michael Kors, Oscar de la Renta, Proenza Schouler, Telfar, Brandon Maxwell, The Row, Vaquera, Christopher John Rogers, Batsheva, and Prabal Gurung. The CFDA explained in a statement that the Covid-19 pandemic has had “an unprecedented impact on American fashion, slowing down the supply chain and temporarily shutting down many business operations and brick-and-mortar retail”. Adding that for spring/summer 2021 it was allowing brands the “flexibility to show their collections in a variety of formats and at a time that works for them,” with the launch of its Runway360 digital platform, which is a tool that will be used not just for fashion week but to complimenting physical events and shows in the future. Saying all that, there is a schedule, kicking off with Jason Wu, who is hosting a live fashion show with models on the rooftop of Spring Studios and Harlem’s Fashion Row’s virtual fashion experience, and concludes with Tom Ford. There are also a number of returning designers including Alabama Chanin, Alice + Olivia, Anna Sui, Badgley Mischka, Bibhu Mohapatra, Carolina Herrera, Chromat, Claudia Li, Dennis Basso, Eckhaus Latta, Jonathan Simkhai, Marchesa and Marchesa Notte, Marina Moscone, Naeem Khan, Nicole Miller, Rebecca Minkoff, Veronica Beard, and Zero + Maria Cornejo. In addition, CFDA announced that ten new names have been added to the schedule: Aknvas, Anne Klein, Colleen Allen, Dur Doux, Duncan, Frederick Anderson, Frère, Imitation of Christ, Oak and Acorn, Venicew, Wiederhoeft, and Wolk Morais. New York Men’s Day (NYMD) will also return to the official NYFW schedule and showcase 10 menswear designers including CFDA members David Hart and Timo Weiland. There will be some restrictions in place to ensure that NYFW is in “strict compliance” with New York State health and safety guidelines, meaning that all outdoor events will be capped at 50 guests, while indoor events will be at 50 percent capacity with no spectators. “The Covid-19 pandemic has upended the global fashion industry and hit New York particularly hard,” said Steven Kolb, chief executive officer of the CFDA in a statement. “Fashion week is a critical time when brands are able to connect with press, retailers and consumers, and I’m proud of how quickly the CFDA pivoted to support the needs of the industry by creating Runway360.” Kolb added: “In the face of unprecedented challenges and uncertainty within our industry, the American fashion community has once again come together to support each other and prove its resilience.” LFW: September 17 to 22 The British Fashion Council has announced that 80 designers including 40 womenswear, 15 menswear, 20 menswear and womenswear and 5 accessories brands, will be featured as part of the official London Fashion Week schedule. The majority, of which, are doing digital activations only, with designers including Vivienne Westwood, Matty Bovan and Edward Crutchley opting for digital film presentations, while Raeburn and Nabil El-Nayal are taking part in the British Fashion Council’s conversation series. However, 30 designers and brands, including Victoria Beckham, Eudon Choi, Molly Goddard, Bora Aksu, Mark Fast, Osman, and Pronounce, are doing a catwalk, salon show or presentation. While others such as Christopher Kane, Erdem, Roksanda, Simone Rocha, Temperley London, Halpern, Emilia Wickstead, and Edeline Lee are to hold appointments, and Bethany Williams is to hold an exhibition. London Fashion Week will kick off with Burberry’s livestreamed show, which the brand has confirmed will be an immersive experience that pays homage to the “purity and simplicity” of the British outdoors with the aim of exploring a new space for its community to “reconnect with nature and each other”. When announced in June, Burberry said in a statement: “Now more than ever, we have to reimagine, to change. We’ve always been drawn to Nature and today we look to the purity and simplicity of the outdoors – where our founder Thomas Burberry laid our foundations – redefining our fashion landscape through new forms of expression.” Closing London Fashion Week will be physical appointments at Erdem and a fashion film by Richard Quinn on the digital schedule. One thing the industry is wondering when it comes to London’s offering, where are all the emerging talent? London has become known over the years as a hotbed for introducing the industry to new fashion talents, through FashionScout, FashionEast and NewGen, with no official British Fashion Council hub and show space, where does new talent go to shine? There is hope for the graduating ‘Class of 2020’ as Graduate Fashion Foundation has confirmed that it will hold a six-day activation to showcase the best work from each of the foundation’s member universities. The exhibition will run throughout London Fashion Week from September 17 - 22 and will include a four-day public view, followed by an industry private view on the final two days giving the new graduates the opportunity to begin conversations and establish connections with potential recruiters, buyers, stylists and media. Image: courtesy of Molly Goddard by Ben Broomfield MFW: September 22 to 28 Milan Fashion Week is being billed as a “phygital fashion week”, with its provisional schedule featuring a blend of 28 physical shows with 24 digital ones. Brands including Fendi, Versace, Dolce ad Gabbana, Salvatore Ferragamo, Max Mara and Marni, have stated that they will present physically, while brands such as No. 21, Sunnei, Drome and MSGM, Missoni, and DSquared2 and are opting for digital showcases. Italian fashion house Giorgio Armani has confirmed that for its upcoming fashion shows for Emporio Armani and Giorgio Armani it will do so, without guests. The Giorgio Armani spring/summer 2021 show will be a catwalk event that will be broadcast on prime time TV in Italy, while Emporio Armani will present a special video featuring models as well as young actors, singers, dancers and figures from industries connected to the brand’s community wearing the collection. One of the highlights of Milan Fashion Week is expected to be the eagerly anticipated debut show of Miuccia Prada and Raf Simons as co-creative directors at Prada on September 24. While on September 27, new talent will be in the spotlight with the Milano Moda Graduate show staging collections from students from Italy’s top fashion schools. Notable absences from the schedule include Gucci, which announced in May that it would be planning just two yearly “off calendar” presentations, alongside Jil Sander, Bottega Veneta and Moschino. Image: courtesy of Armani PFW: September 28 to October 6 In Paris, the French Fédération de la Haute Couture et de la Mode, has confirmed that 88 brands will showcase on the official schedule, with 25 set to stage presentations, including British brand Wales Bonner, with the remainder to be split between physical and digital events, however, which brands are to hold physical showcases has not been indicated on the provisional schedule. The schedule kicks off with Japanese brand Mame Kurogouchi and closes with Louis Vuitton, and includes Chanel, Dior, Balmain, Chloe, Balenciaga, Givenchy, Stella McCartney, Lanvin, Loewe, Thom Browne, Giambattista Valli, Elie Saab, Acne Studios, Kenzo, Mugler and Nina Ricci. There are a number of notable absences from the schedule, with Valentino choosing Milan Fashion Week, while Kering brands Alexander McQueen and Saint Laurent opting out for spring/summer 2021, as has Céline, Off-White, Lemaire, Rochas, and Comme des Garçons, who has announced it will unveil its collections during mini-shows or presentations in Tokyo between October 19 and 23. The schedule does also have 10 new labels joining the line-up for the first time, including British designer and 2016 LVMH Prize winner Wales Bonner, French labels Ami, Ester Manas, Mossi, and Vejas, US brands Enfants Riches Deprimés, Gabriela Hearst, and S.R Studio LA.CA, as well as Danish brand Cecilie Bahnsen and Georgian label Situationist. One brand that has confirmed a physical catwalk show is Ami founded by Alexandre Mattiussi, which stated that it will host a co-ed show featuring looks from its men’s and women’s collections. Commenting on his decision to take to the catwalk, Mattiussi, said in a statement: “The runway is a dynamic and immersive experience, that we share with our partners, customers and audience through anticipation, raw emotions and interaction. The creative energy it generates is essential for my team and myself. “Presenting during the Paris Women’s Fashion Week comes from my desire to privilege a physical show rather than a digital one this season, as nothing carries the emotion like a show in public. I truly feel that, in this period more than ever, we are in need of human connection.” Image: Ami autumn/winter 2020 photographed by Paolo Roversi Main image: Carmen González for FashionUnited
http://dlvr.it/RgCwNL

Mara’s Bedroom Reveal

So excited to finally share Mara’s room reveal! The Office is one of her favorite shows – she got this… The post Mara’s Bedroom Reveal appeared first on Hello Fashion.
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adidas Originals and deadHYPE Celebrate Berlin with the ZX 8000 BW Silhouette

Herzogenaurach, September, 2020 - For the next instalment of the A-ZX series, adidas Originals has partnered with the Berlin-based Creative Collective oppose to studio and agency, deadHYPE, for a special riff on the ZX 8000 silhouette. Inspired by another Berlin favourite, the archival BW Army, this collaborative take on the iconic ZX 8000 sneaker is full of local details. So what does it look like? Built with the city of Berlin in mind, the ZX 8000 BW deadHYPE sneaker brings aesthetic details from the BW Army silhouette to the ZX franchise. The carefully considered shoe features a heavy gauge canvas upper with buttery nubuck overlays, as well as a solid band where the silhouette’s 3-stripes would normally be. Meanwhile, serving as a subtle ode to Berlin’s unique culture, the shoe’s tonal lavender colorway represents the crucial importance of striking a balance between “work” and “play”. The sneaker then comes replete with 3 pairs of co-branded waxy laces and complimentary co-branded sock liners. Where can you get it? The adidas Originals and deadHYPE ZX 8000 BW sneaker launches globally on September 18th, and is available through adidas.com/A-ZX and select retailers. Adidas.com/A-ZX @adidasOriginals #adidasZX
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