Tuesday, September 15, 2020

Levi’s launches recycled puffer jackets

Levi’s has just launched its sustainable puffer jackets made from recycled plastic bottles and waste. The creation of the puffer jacket The jacket is made from recycled plastic bottles and waste, with the use of recycled materials the resources required to grow cotton and make polyester are removed. The production includes post-consumer waste (PCW) being broken down with discarded polyester and then being blended into a new synthetic fibre, this is used to insulate the jacket. This is less impactful on the environment as recycled polyester requires less energy to produce than the initial polyester, and it reduces landfill overflow and the dependence on fossil fuels. Levi’s sustainable journey Levi’s recently launched its most sustainable jeans to date. Each pair of jeans is made of 20 percent recycled denim, 20 percent sustainably sourced viscose, and 60 percent organic cotton, in addition, the denim also reduces the water, chemical and CO2 footprint during manufacturing. The American heritage retailer also has a 2025 sustainability pledge. The goals are to achieve a 90 percent reduction in its greenhouse gas emissions, use 100 percent renewable throughout its facilities and reduce its greenhouse gas emissions by 40 percent through its global supply chain. The importance of the puffer jacket FashionUnited and Fashion Snoops previously reported that brands and retailers who are re-thinking their assortment strategies for post-pandemic life must ensure four consumer needs: touchless, resilience, sanitation, and immune boosting technologies. Puffer jackets are one of the items of clothing that are being regarded as quintessential protective safeguards in womenswear, as they are resilient and accessible at all market levels. Which is why even in today’s retail climate, the puffer will continue to perform. Photo credit: Levi's
http://dlvr.it/Rgf5Rz

Amazon to hire 100,000 workers

Business is still booming at Amazon.com Inc. The company, which was one of the few retailers to actually see business improve during coronavirus, will now be hiring an additional 100,000 employees as part of its fourth hiring spree this year. Amazon’s main e-commerce arm continues to see growing sales, and is working to keep up with increased customer demand. Amazon will be hiring full and part-time workers in both the United States and Canada. Amazon Inc. currently employees 876,800 employees. Amazon has seen a 40 percent increase in revenue since the previous quarter and has hit its biggest profit in its history. For new employees, they will be offering a starting wage of at least 15 dollars per hour, and in select cities Amazon is offering sign-on bonuses up to 1,000 dollars for new hires. On top of Amazon’s minimum 15 dollar hourly wage, the company offers full-time employees industry-leading benefits, which include health, vision and dental insurance from day one, 401(k) with 50 percent company match, up to 20 weeks paid parental leave and Amazon’s innovative Career Choice program, which pre-pays 95 percent of tuition for courses in high-demand fields. “We are opening 100 buildings this month alone across new fulfillment and sortation centers, delivery stations, and other sites,” said Dave Clark, senior vice president of worldwide operations at Amazon, in a statement. “We are proud to be hiring 100,000 new associates with pay of 15 dollars per hour or more across those buildings and in our network. Our expansion also comes with an unwavering commitment to safety. Collectively, our new team members have already completed more than 1,200,000 hours of safety training, with over 500,000 more hours expected, to ensure that in addition to fast and efficient delivery for our customers, we’re providing a safe and modern environment for our employees and partners.” Amazon has already opened over 75 new fulfillment, sortation centers, regional air hubs, and delivery stations in the U.S. and Canada in 2020 to serve customers. Since 2010, Amazon has directly created more than 600,000 jobs in the U.S across its corporate offices and operations sites, and invested more than 350 billion dollars across more than 40 states, including infrastructure and compensation. photo: via Amazon.com
http://dlvr.it/RgdWkk

Monday, September 14, 2020

PVH Corp. says it will ban use of exotic skins

PVH Corp. has banned exotic animal skins in the collections of all its brands, which include Tommy Hilfiger, Calvin Klein and several other contemporary clothing lines. The company said that this decision is part of a "long-term strategy to drive fashion forward for good." The company joins Brooks Brothers, Jil Sander, Chanel, Diane von Furstenberg, Hugo Boss, Victoria Beckham, Vivienne Westwood, and many other fashion companies in this ban. In a press release, PETA said that PVH's decision comes after over a decade of the animal rights organization urging the company to ban exotic skins. "At Tommy Hilfiger, we're committed to creating a better fashion industry by creating fashion that 'Wastes Nothing and Welcomes All,'" Tommy Hilfiger said. "We have always [taken] and will always take the environment, human rights, our community and related matters very seriously, which is why we don't use fur or exotic skins in any of our collections. Together, we can drive fashion forward for good."
http://dlvr.it/RgcjgK

Charles Tyrwhitt named as England Rugby official formalwear partner

British menswear retailer Charles Tyrwhitt has announced a four-year partnership with England Rugby to become the team’s official formalwear partner from September 2020. As part of the partnership, Charles Tyrwhitt is collaborating with England Rugby to tailor an exclusive collection of bespoke formalwear to dress the men’s and women’s senior squads, through to the Under 20s/18s teams, team management and RFU staff. Each player from the England senior squad is working with Charles Tyrwhitt tailors to ensure the perfect made-to-measure formalwear outfit. The first fitting took place over video calls due to lockdown restrictions. Highlights from the custom-made range will include a merino wool suit with a burgundy lining, which will be paired with a Charles Tyrwhitt iconic white twill shirt and an Italian wool silk pocket square emblazoned with the England Rose. Charles Tyrwhitt will also create timeless casualwear and gifting licensed collections featuring the Rose, as well as a limited-edition heritage line to celebrate the RFU’s 150th anniversary in 2021. The initial collection will be available in selected stores, including Charles Tyrwhitt’s flagship on London’s iconic Jermyn Street, and online at Charlestyrwhitt.com from November. Simon Massie-Taylor, chief commercial and marketing officer for England Rugby said in a statement: “It’s great to share the news that Charles Tyrwhitt will be the official formalwear partner to England Rugby. I have no doubt that with their commitment to use the very best materials to produce attire that is built to last, along with their incredible attention to detail. “Charles Tyrwhitt will create an enduring and stylish formalwear range that is a great fit for our players and fans alike, as well as a perfect representation of our shared values.” Nick Wheeler, founder of Charles Tyrwhitt added: “We don't see ourselves simply as sponsors but more supporters. There are many rugby fans among our team and customers, and we have always had a strong connection with rugby having dressed many of the best international legends over the years. “I can’t wait to see the England Rugby team wearing head-to-toe Tyrwhitt and our customers embracing our collections.” The partnership will also give Charles Tyrwhitt access to exclusive match-day rights and digital content, which will bring rugby into the label’s conversations with their customer and also expand its base among fans of the sport. Image: courtesy of Charles Tyrwhitt
http://dlvr.it/RgZJBK

Despite no audiences, NYFW aims to support up-and-coming designers

With almost no live audiences and few major names, New York Fashion week, which opens Sunday in city that was ravaged by the pandemic, is not giving up -- and is trying to help American designers survive an unprecedented crisis. Don't bother looking for Michael Kors, Tommy Hilfiger or Ralph Lauren, regular heavy-hitters on the lineup. They won't be attending this Fashion Week, which will last only three days, from Sunday evening to Wednesday. Eager to sell off some of the considerable stock accumulated since the start of the pandemic and sometimes held back by a much-slowed production chain, the big designers are showing their new collections later, separate from the usual fashion calendar. Marc Jacobs has given up his spring-summer 2021 collection altogether. The only fashion giant attending this week will be Tom Ford, who will show his new collection virtually for the closing event Wednesday night. His presence is a symbol of the willpower of the Council of Fashion Designers of America (CFDA), of which Ford is the chairman, to support American design houses of all sizes -- many teetering on the brink. Historically, American high-end ready-to-wear designs have relied heavily on department stores, which were in bad shape themselves and have fallen like dominoes during the pandemic, from Barneys and Lord & Taylor to Neiman Marcus. In-person fashion shows have practically vanished from the calendar this season, with a few (very rare) exceptions, including Jason Wu's opening show on Sunday, or Rebecca Minkoff, whose presentation is on Tuesday. Even if New York has become one of the stronger case studies in recovery, the US has struggled to get the coronavirus pandemic under control, which explains the discrepancies with Paris, Milan or London fashion weeks, where live fashion shows were much more frequent. NYFW makes digital debut with hopes of exposing fashion's newcomers Apart from health risks, "when trying to simply pay as many employees as I can and not have to make further cuts or furloughs, to spend several million dollars on a show makes no sense," Ford said in an interview with industry publication Women's Wear Daily. Ever the pragmatist, the 59-year-old, generally clad in a black suit, doesn't anticipate a "normal" season before fall 2021. In order to help American designers hang on, the CFDA invested in a new platform -- named Runway360 -- that is accessible to designers for free and lets fashion houses show their collections and create virtual events around their designs. More than 50 of the 70 or so designers on the agenda for New York Fashion Week are using Runway360. Some of them have filmed their shows in New York in advance and will stream the videos at their appointed time. But even without in-person shows, "fashion is a business, and Fashion Week is a platform for designers to do business," CFDA CEO Steven Kolb told AFP. Crucially, "Fashion Week is about jobs... it's about people's livelihoods. It's about moving forward, but cautiously, with safety in mind," he said. Many young designers view this uncharted period as "an opportunity to get exposed," said Geoffrey Owens, an African-American designer showing his very first collection for his label Zoonek at the Flying Solo show. Just one year ago, Owens, also a minister, was cutting hair in his salon in Virginia Beach, dreaming of fashion. Already skilled in drawing, he learned how to sew in just 30 days and was able to "activate that gift." "Doors have been opening ever since," he said. Fellow newbie Fashion Week presenter Mohamed ElMadawy echoed the hope: "Those big brands are not showing as aggressively anymore, so I think I have a better chance" of breaking through, he said. ElMadawy is Egyptian and has been living in New York since 2012. He is showing his first collection at Fashion Week for his brand Elmadawy on Sunday, also at the show by Flying Solo, a cutting-edge boutique in SoHo that scouts and promotes emerging designers. For Owens, a designer's role is to "set the bar" for society and "bring us out of... that dark place" of the past six months. "Let's live again," he said.(AFP) Photo: Tibi SS21, Catwalkpictures
http://dlvr.it/RgYlsH

Sunday, September 13, 2020

6 Budget-Friendly Fall Outfit Ideas

Happy Sunday! Hope you guys are all having a great weekend – yesterday was my anniversary so I surprised Cody… The post 6 Budget-Friendly Fall Outfit Ideas appeared first on Hello Fashion.
http://dlvr.it/RgY012

Friday, September 11, 2020

Top 7 Things I Bought This Week

Hi guys! I’ve been toying with the idea of putting together a weekly installment sharing 5 things I bought each… The post Top 7 Things I Bought This Week appeared first on Hello Fashion.
http://dlvr.it/RgQtbl

Calvin Klein partners with Kith on its 2020 campaign

Calvin Klein has partnered up with Kith on an underwear collaboration for its 2020 campaign, this marks the first time another brand logo will be on the same waistband as Calvin Klein. The campaign is fronted by Gigi Hadid and is inspired by Calvin Klein’s 1990s aesthetic, according to Kith. There are two categories of the underwear: Classic and Seasonal. The Classic style blends both colour palettes of the brands, with Kith’s monogram pattern across the underwear's top and bottom, and a special co-branded waistband. The womenswear collection offers a women’s bralette and thong in the colours: black, cinder, light heather grey, shark, white and woodrose, and the menswear includes a boxer brief. The Seasonal range introduces new colourways, patterns and women’s silhouettes, which are available in lightweight mesh fabric including an asymmetrical strap bralette, a double-banded bralette, two racerback bralettes with matching thongs. The menswear collection offers boxer briefs in non-monogram vibrant colours such as black, crimson, dark navy, scarab and ultramarine. The collection releases September 12 at Kith shops and 11am on Kith.com, and it will be available to purchase at Kith's flagship stores. Photo credit: Kith
http://dlvr.it/RgQLfg

Thursday, September 10, 2020

Should the fashion industry ban PFAS?

Is your favourite raincoat, hiking boots or period underwear causing you more harm than good? When we get dressed in the morning, we usually don’t think about what chemicals are lurking in our clothing. But there’s a potentially harmful group of chemicals present in everything we use daily - from our waterproof jackets to our food wrappers and non-stick frying pans, namely PFAS. Short for per- and poly-fluoroalkyl substances, PFAS are a large group of synthetic chemicals which contain carbon-fluorine bonds, some the strongest chemical bonds found in organic chemistry. And just like Covid-19, they have been spreading at an alarming rate. They’re found in everything from our drinking water to our soil, our food and even our blood. PFAS are so widespread that an international group of scientists backed by the REACH Regulation (which aims to protect consumers and the environment through early and improved identification of chemicals) are calling for a restriction proposal of the production and use of all PFAS in the EU. PFAS: the fashion industry’s ‘dirty’ secret However, getting rid of PFAS is much easier said than done. This group of some 5,000 chemicals is used by a number of industries from food to fashion, cosmetics and agriculture. Invented in the 1950s, PFAS are blended into a variety of materials and textiles to create a protective sealant or resistant layer. Incredibly durable, they are used by outdoor and apparel brands to ensure that your jacket keeps you dry, and your shoes do not get dirty. Brands ranging from The North Face to Patagonia and Wolverine use PFAS in their Durable Water Repellent (DWR) treatment to prevent surface saturation on their outdoor apparel and footwear. However, because PFAS are so long-lasting, they resist degradation and accumulate with time. A single carbon-fluorine bond is so strong it cannot simply be pulled apart - it’s like sticking two Lego blocks together with superglue. “Once PFAS are emitted, either during production, product use or disposal, it is very difficult to remove them from the environment,” explains Steffen Schellenberger, PhD Materials and Production Researcher at RISE (Research Institutes of Sweden) to FashionUnited. “Since they have spread across the whole planet, you can find them everywhere - even in very remote regions.” ‘Forever chemicals’ in everything from your raincoat to your blood Levels of PFAS have been found in groundwater and soil around the world, from the US to the UK and the Netherlands, earning them the nickname ‘forever chemicals’. What’s more, PFAS are believed to be found in the bloodstreams of nearly every living being on the planet. Where scientists have tested for the presence of PFAS they’ve found it - in the blood or vital organs of everything from humans, to salmon and Alaskan polar bears. In the past, studies have shown that several of the longer-chain PFAS, known as perfluorooctanoic acid (PFOA), can act as Endocrine-disrupting compounds and interfere with the natural hormones in our bodies, causing a range of health issues such as type two diabetes, immune disorders and poor cardiovascular health. More worryingly, some PFOA are also known to be cancerogenic, as found in a large-scale study conducted in Ohio, the US, among residents and employees of a plant from chemical manufacturer DuPont. The study, which arose following the 2001 class-action lawsuit that was the basis for the 2019 movie ‘Dark Waters’, showed there was a ‘plausible link’ between long-term exposure to these chemicals and an increased risk of several types of cancer, including testicular and kidney. The higher the level of PFAS, the larger the risk of developing these issues becomes. Fashion industry linked to ‘“world’s highest levels” of PFAS Sadly some of the “world’s highest levels” of PFAS were found in the groundwater at a Chinese factory producing PFAS compounds for textile production. Recent research from Norwegian NGO Future in Our Hands highlighted the devastating impact that exposure to high levels of PFOA has on the health of factory workers who produce textiles for western markets. Factory workers and residents in the area of factories suffered from reduced lung capacity, hormone issues and more after being exposed to PFOA through the soil, water and workplace. Considering the environmental and health issues linked to PFAS, it’s hard to understand why they are still so widely used in the fashion industry. But a backlash concerning the use of PFAS could be underway. Earlier this year underwear start-up Thinx came under fire after it was accused of using PFAS in their products following an independent test by the Sierra Club. CEO Maria Molland denied the claim and offered different, third-party test results to support their claims, but their brand image still took a hit. Increasing awareness concerning the risks and issues posed by PFAS has seen many apparel brands and outdoor brands like The North Face and Patagonia pledge to phase out PFAS from their collections, for safer, non-fluorinated alternatives. Other fashion brands, like Swedish giant H&M, have taken things even further by joining forces with NGO ChemSec to call for an end of the use of PFAS in the fashion industry. An alternative to PFAS in fashion? “We’ve been making the transition to a non-PFAS DWR for a few seasons now, and are dedicated to advancing our non-PFAS apparel commitment for all our pinnacle products,” says Jack Ibbetson, PR Manager, EMEA for the North Face, adding this has been “a challenge for the outdoor industry overall.” A positive step from the industry, considering PFOA and PFOA-related compounds have been banned in the EU since July 4, 2020, while short-chain PFAS, known as perfluorooctane sulfonates (perfluorooctane sulfonic acid) (PFOS,) have been restricted for over ten years. Overseas in the US, both PFOS and PFOA have largely been phased out under a voluntary agreement between eight major chemical manufacturers, including DuPont. However, these compounds are still circulating throughout the country via imports, together with the newer, non-fluorinated and non-fluorocarbon-based alternatives being used by brands. Part of the reason some brands have not become 100 percent PFAS free is linked to the lack of properties offered by some of the non-fluorinated DWR alternatives - especially when it comes to textiles and fabrics. Although there are several non-fluorinated compounds on the market, most only offer one property, such as water repellency, but not stain repellency. For many outdoor brands having water, dirt and oil repellent or resistant apparel is a crucial selling part of their collections. Today, many brands advertise their PFAS free products with a separate tag, but there is no industry-wide certification or label yet. Transitioning out all long-chain PFAS from the fashion industry Another issue with some non-fluorinated DWR alternatives is that they can decrease the life-span of products. “They reduce the durability of the materials,” says Schellenberger, as they are based on a different type of chemical compounds such as paraffin, silicone, or polyurethane. For brands like Patagonia, The North Face and Columbia, who pride themselves on creating long-lasting, durable outdoor apparel, this is not an ideal option. To date, the unique properties and performance level achieved by using PFAS on textiles has yet to be matched by a non-fluorinated or non-fluorocarbon-based alternative. Both The North Face and Patagonia have transitioned all long-chain PFAS in their outdoor and apparel products to short-chain PFAS, and have been careful to avoid “regrettable substitutions.” But some of these alternatives, such as GenX, are possibly just as harmful as their original counterparts. “Short-chain PFAS, like PFHxA, PFHxS or PFBA, are persistent and potentially harmful to human health as well,” points out Manfred Santen, Detox Campaigner for Greenpeace Germany. The Detox campaign, started by the NGO several years ago, has been working with over 80 fashion brands around the world to minimise the use of hazardous chemicals in the industry. But there is still much to be done when it comes to PFAS. Studies in the EU found PFOS also pose a risk to humans, despite remaining in our blood for a shorter amount of time. Are short-chain PFAS any safer? In addition to the potential health issues, larger amounts of PFOS are needed to create the desired effect. “When the fashion industry started to replace long-chain PFAS with short-chain PFAS, it turned out that often a larger amount of these chemicals was needed to achieve the wanted results,” adds Santen. Other non-fluorinated alternatives can also pose a risk. “Some non-fluorinated DWRs, for example, those based on silicon polymers can release problematic substances into the environment as well,” stresses Schellenberger. “The fate of (DWR) chemicals in the environment is very complex. Substances might be biodegradable, but can form toxic intermediates in the degradation process.” Unfortunately, there seems to be no clear cut solution when it comes to the use of PFAS in the fashion industry. Many scientists argue that PFAS are most dangerous when consumed in food or drink, or breathed in and that the levels of PFAS present in items like raincoats and shoes do not pose an immediate threat. But PFAS are slowly released into the environment during the use, washing and disposal of our clothing, which in turn adds to the accumulation of PFAS in the environment. As more studies continue to emerge surrounding the dangers linked to continual exposure and build-up of PFAS, such as a larger risk of getting very ill from Covid-19, stricter regulations concerning this group of chemicals may be implemented much sooner than later. This article was written by Vivian Hendriksz. Research and interviews by Marjorie van Elven. Photo by Gabe Pierce via Unsplash
http://dlvr.it/RgNQhK

Should the fashion industry ban PFAS?

Is your favourite raincoat, hiking boots or period underwear causing you more harm than good? When we get dressed in the morning, we usually don’t think about what chemicals are lurking in our clothing. But there’s a potentially harmful group of chemicals present in everything we use daily - from our waterproof jackets to our food wrappers and non-stick frying pans, namely PFAS. Short for per- and poly-fluoroalkyl substances, PFAS are a large group of synthetic chemicals which contain carbon-fluorine bonds, some the strongest chemical bonds found in organic chemistry. And just like Covid-19, they have been spreading at an alarming rate. They’re found in everything from our drinking water to our soil, our food and even our blood. PFAS are so widespread that an international group of scientists backed by the REACH Regulation (which aims to protect consumers and the environment through early and improved identification of chemicals) are calling for a restriction proposal of the production and use of all PFAS in the EU. PFAS: the fashion industry’s ‘dirty’ secret However, getting rid of PFAS is much easier said than done. This group of some 5,000 chemicals is used by a number of industries from food to fashion, cosmetics and agriculture. Invented in the 1950s, PFAS are blended into a variety of materials and textiles to create a protective sealant or resistant layer. Incredibly durable, they are used by outdoor and apparel brands to ensure that your jacket keeps you dry, and your shoes do not get dirty. Brands ranging from The North Face to Patagonia and Wolverine use PFAS in their Durable Water Repellent (DWR) treatment to prevent surface saturation on their outdoor apparel and footwear. However, because PFAS are so long-lasting, they resist degradation and accumulate with time. A single carbon-fluorine bond is so strong it cannot simply be pulled apart - it’s like sticking two Lego blocks together with superglue. “Once PFAS are emitted, either during production, product use or disposal, it is very difficult to remove them from the environment,” explains Steffen Schellenberger, PhD Materials and Production Researcher at RISE (Research Institutes of Sweden) to FashionUnited. “Since they have spread across the whole planet, you can find them everywhere - even in very remote regions.” ‘Forever chemicals’ in everything from your raincoat to your blood Levels of PFAS have been found in groundwater and soil around the world, from the US to the UK and the Netherlands, earning them the nickname ‘forever chemicals’. What’s more, PFAS are believed to be found in the bloodstreams of nearly every living being on the planet. Where scientists have tested for the presence of PFAS they’ve found it - in the blood or vital organs of everything from humans, to salmon and Alaskan polar bears. In the past, studies have shown that several of the longer-chain PFAS, known as perfluorooctanoic acid (PFOA), can act as Endocrine-disrupting compounds and interfere with the natural hormones in our bodies, causing a range of health issues such as type two diabetes, immune disorders and poor cardiovascular health. More worryingly, some PFOA are also known to be cancerogenic, as found in a large-scale study conducted in Ohio, the US, among residents and employees of a plant from chemical manufacturer DuPont. The study, which arose following the 2001 class-action lawsuit that was the basis for the 2019 movie ‘Dark Waters’, showed there was a ‘plausible link’ between long-term exposure to these chemicals and an increased risk of several types of cancer, including testicular and kidney. The higher the level of PFAS, the larger the risk of developing these issues becomes. Fashion industry linked to ‘“world’s highest levels” of PFAS Sadly some of the “world’s highest levels” of PFAS were found in the groundwater at a Chinese factory producing PFAS compounds for textile production. Recent research from Norwegian NGO Future in Our Hands highlighted the devastating impact that exposure to high levels of PFOA has on the health of factory workers who produce textiles for western markets. Factory workers and residents in the area of factories suffered from reduced lung capacity, hormone issues and more after being exposed to PFOA through the soil, water and workplace. Considering the environmental and health issues linked to PFAS, it’s hard to understand why they are still so widely used in the fashion industry. But a backlash concerning the use of PFAS could be underway. Earlier this year underwear start-up Thinx came under fire after it was accused of using PFAS in their products following an independent test by the Sierra Club. CEO Maria Molland denied the claim and offered different, third-party test results to support their claims, but their brand image still took a hit. Increasing awareness concerning the risks and issues posed by PFAS has seen many apparel brands and outdoor brands like The North Face and Patagonia pledge to phase out PFAS from their collections, for safer, non-fluorinated alternatives. Other fashion brands, like Swedish giant H&M, have taken things even further by joining forces with NGO ChemSec to call for an end of the use of PFAS in the fashion industry. An alternative to PFAS in fashion? “We’ve been making the transition to a non-PFAS DWR for a few seasons now, and are dedicated to advancing our non-PFAS apparel commitment for all our pinnacle products,” says Jack Ibbetson, PR Manager, EMEA for the North Face, adding this has been “a challenge for the outdoor industry overall.” A positive step from the industry, considering PFOA and PFOA-related compounds have been banned in the EU since July 4, 2020, while short-chain PFAS, known as perfluorooctane sulfonates (perfluorooctane sulfonic acid) (PFOS,) have been restricted for over ten years. Overseas in the US, both PFOS and PFOA have largely been phased out under a voluntary agreement between eight major chemical manufacturers, including DuPont. However, these compounds are still circulating throughout the country via imports, together with the newer, non-fluorinated and non-fluorocarbon-based alternatives being used by brands. Part of the reason some brands have not become 100 percent PFAS free is linked to the lack of properties offered by some of the non-fluorinated DWR alternatives - especially when it comes to textiles and fabrics. Although there are several non-fluorinated compounds on the market, most only offer one property, such as water repellency, but not stain repellency. For many outdoor brands having water, dirt and oil repellent or resistant apparel is a crucial selling part of their collections. Today, many brands advertise their PFAS free products with a separate tag, but there is no industry-wide certification or label yet. Transitioning out all long-chain PFAS from the fashion industry Another issue with some non-fluorinated DWR alternatives is that they can decrease the life-span of products. “They reduce the durability of the materials,” says Schellenberger, as they are based on a different type of chemical compounds such as paraffin, silicone, or polyurethane. For brands like Patagonia, The North Face and Columbia, who pride themselves on creating long-lasting, durable outdoor apparel, this is not an ideal option. To date, the unique properties and performance level achieved by using PFAS on textiles has yet to be matched by a non-fluorinated or non-fluorocarbon-based alternative. Both The North Face and Patagonia have transitioned all long-chain PFAS in their outdoor and apparel products to short-chain PFAS, and have been careful to avoid “regrettable substitutions.” But some of these alternatives, such as GenX, are possibly just as harmful as their original counterparts. “Short-chain PFAS, like PFHxA, PFHxS or PFBA, are persistent and potentially harmful to human health as well,” points out Manfred Santen, Detox Campaigner for Greenpeace Germany. The Detox campaign, started by the NGO several years ago, has been working with over 80 fashion brands around the world to minimise the use of hazardous chemicals in the industry. But there is still much to be done when it comes to PFAS. Studies in the EU found PFOS also pose a risk to humans, despite remaining in our blood for a shorter amount of time. Are short-chain PFAS any safer? In addition to the potential health issues, larger amounts of PFOS are needed to create the desired effect. “When the fashion industry started to replace long-chain PFAS with short-chain PFAS, it turned out that often a larger amount of these chemicals was needed to achieve the wanted results,” adds Santen. Other non-fluorinated alternatives can also pose a risk. “Some non-fluorinated DWRs, for example, those based on silicon polymers can release problematic substances into the environment as well,” stresses Schellenberger. “The fate of (DWR) chemicals in the environment is very complex. Substances might be biodegradable, but can form toxic intermediates in the degradation process.” Unfortunately, there seems to be no clear cut solution when it comes to the use of PFAS in the fashion industry. Many scientists argue that PFAS are most dangerous when consumed in food or drink, or breathed in and that the levels of PFAS present in items like raincoats and shoes do not pose an immediate threat. But PFAS are slowly released into the environment during the use, washing and disposal of our clothing, which in turn adds to the accumulation of PFAS in the environment. As more studies continue to emerge surrounding the dangers linked to continual exposure and build-up of PFAS, such as a larger risk of getting very ill from Covid-19, stricter regulations concerning this group of chemicals may be implemented much sooner than later. This article was written by Vivian Hendriksz. Research and interviews by Marjorie van Elven. Photo by Gabe Pierce via Unsplash
http://dlvr.it/RgMH6Y

26 Reasons I’m Ready for Fall

DETAILS: 1. BLACK FALL ANKLE BOOT | 2. MICKEY SWEATSHIRT (UNDER $50) | 3. DISTRESSED DENIM (UNDER $100) | 4.… The post 26 Reasons I’m Ready for Fall appeared first on Hello Fashion.
http://dlvr.it/RgLkPx

Wednesday, September 9, 2020

Martin Brok takes over as President and CEO of Sephora

LVMH Group has appointed Martin Brok as the new President and CEO of Sephora, effective September 14, 2020, reporting to Chris de Lapuente. The company said in a statement that Lapuente remains a member of the LVMH Comex and will take on additional responsibilities within the Group, to be announced at a later date. “I want to thank Chris for transforming Sephora over the last decade to be one of the world’s most successful retail brands with a unique culture and a formidably strong organization. I am delighted to welcome Martin to work with Chris in creating the nest breakthrough chapter at Sephora. Martin brings extensive international leadership experience in multiple fast-paced and client-oriented businesses at a crucial moment of change for global retailing,” said Bernard Arnault, Chairman and CEO of LVMH Group. Brok, the company added, started his 12-year career at The Coca-Cola Company in 1989 as an account executive. He then held various senior leadership positions at Burger King Corporation for seven years. In 2007, he joined Nike Inc., where be progressed through general management roles to global COO of direct to consumer and VP of global product and merchandise operations and analytics. From 2016 until recently, he has been the president of Europe, the Middle last and Africa for Starbucks Corporation. Brok graduated from Georgia State University, Atlanta, USA. Picture credit: LVMH Group
http://dlvr.it/RgJNlG

Esprit’s autumn/winter 2020 collection

Esprit’s FW20 collection is focused around the concept of #Reconnect, with nature, loved ones and ourselves. The womenswear and menswear styles revolve around high-quality materials, prints and sustainability, celebrating the return to modern essentials and comfort. From casual to chic For this collection, the focus is on layering knitwear, maxi dresses, leather items, hoodies and skirts with warm colours such as purple and burgundy to rose and wine red, for a casual chic look. Detailing includes lurex elements, modern tailoring, shimmer and sequins. Sustainable knitwear Knitwear and trousers made of organic cotton are seen as staples for the new season, produced by Esprit with wiser wash technology, which requires less than a cup of water for production. Menswear Styles such as sustainable outerwear with removable teddy fur lining, turtleneck shirts, long sleeves and corduroy trousers of neutral tones paired with print will be seen in Esprit’s collection for men. FashionUnited gives and overview of the key fall trends for this season. Photo credit: Esprit
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Martin Brok takes over as President and CEO of Sephora

LVMH Group has appointed Martin Brok as the new President and CEO of Sephora, effective September 14, 2020, reporting to Chris de Lapuente. The company said in a statement that Lapuente remains a member of the LVMH Comex and will take on additional responsibilities within the Group, to be announced at a later date. “I want to thank Chris for transforming Sephora over the last decade to be one of the world’s most successful retail brands with a unique culture and a formidably strong organization. I am delighted to welcome Martin to work with Chris in creating the nest breakthrough chapter at Sephora. Martin brings extensive international leadership experience in multiple fast-paced and client-oriented businesses at a crucial moment of change for global retailing,” said Bernard Arnault, Chairman and CEO of LVMH Group. Brok, the company added, started his 12-year career at The Coca-Cola Company in 1989 as an account executive. He then held various senior leadership positions at Burger King Corporation for seven years. In 2007, he joined Nike Inc., where be progressed through general management roles to global COO of direct to consumer and VP of global product and merchandise operations and analytics. From 2016 until recently, he has been the president of Europe, the Middle last and Africa for Starbucks Corporation. Brok graduated from Georgia State University, Atlanta, USA. Picture credit: LVMH Group
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