30 Sustainability efforts of the fashion industry in June 2021

Partnerships were in this month with fashion groups joining environmental organisations and brands collaborating with celebrities and retailers. Innovations are also key with sneakers made of coffee grounds, for example. The industry is also trying to use less water, be it for the production and care of clothes. This month, FashionUnited is highlighting 30 sustainable initiatives that were presented in June 2021.   Collaborations & Projects LVMH to recycle textiles in partnership with weturn Photo: LVMH x weturn LVMH has solidified a partnership between several of its fashion maisons and weturn, a company that offers an innovative recycling chain dedicated to unsold textiles from major fashion houses.Founded in 2020, weturn is the first recycling chain dedicated to unsold textiles, rolls of fabric and offcuts from major fashion houses, which are all protected by intellectual property. The company then transforms them into new quality yarns and fabrics that are 100 percent traceable and European-made.      Read more…     Related news: * Primark launches skinny jeans with Repreve Our Ocean * Gym+Coffee partners with Valérius Hub on sustainable range * Nasty Gal launches sustainable collection with Jen Ceballos * LVMH partners with Canopy on sustainable initiatives * The Industry We Want panel brings stakeholders across supply chain together * E-tailer Mytheresa teams up with Vestiaire Collective for resale service       Brands & Retailers   Stella McCartney launches most sustainable collection to date Photos: Stella McCartney British fashion brand Stella McCartney has launched its Autumn 2021 collection - the most sustainable yet, alongside a new campaign. The ‘Our time has come’ campaign features a fantasy of animals rewilding London, living freely among humans while donning sustainable luxury pieces. The campaign is also narrated as a tongue-in-cheek documentary by British comedian David Walliams. The energetic collection is crafted with 80 percent environmentally friendly materials, meaning it is the brand’s most sustainable collection to date.     Read more…   Related news: * Mr Porter launches capsule collection, adds new section for small sustainable labels * Sustainable fashion remains elusive to many     Rens offers first sneakers made from coffee grounds   Photo: Rens In search of cool, sustainable brands, FashionUnited stumbled across Rens, a Finnish athleisure brand that makes the world’s first sneaker from coffee grounds and recycled plastic. The Helsinki-based brand even won the 2021 Reddot Award for Outstanding Product Design for its innovation.     Read more…   Related news: * Animal-free: Gucci introduces vegan sneaker * The running shoe you can never really own - Cyclon by On * Nike launches sustainable Happy Pineapple collection   Lee Jeans announces new water-saving dye technique Photo: Lee Jeans Lee Jeans has announced a new water-saving dye technique called ‘Crystal Clear’ as part of its efforts to use lower impact dye processes across its ranges.The Kontoor Brands-owned label said the new technique “drastically” reduces the amount of chemicals needed to dye denim, making it easier to recycle the water from the dye process.     Read more…    Related news: * New sustainable clothing care device W’air launches * Lindex pilots second-hand clothing scheme   Sustainable Swedish brand Asket steps into womenswear Photo: Asket Sustainable Swedish brand Asket is branching out from its menswear roots with the launch of its first womenswear collection this summer. The six-year-old brand, which sells timeless menswear staples and encourages shoppers to have “smaller but better wardrobes”, announced Thursday it will begin by introducing six garments as part of a new permanent collection for women, which has been 24 months in the making.     Read more…   Related news: * Rixo adds sustainable swimwear * Sustainable bridesmaid dress brand Nola London launches   Global Fashion Group goes carbon neutral Photo: Global Fashion Group Online fashion retailer Global Fashion Group (GFG) has announced it has gone carbon neutral across its operations and outbound deliveries. The company said it achieved this by offsetting the emissions it generates by purchasing carbon credits from certified renewable energy projects located in China, India and Brazil where its operations and own-brand suppliers are based.       Read more…    Related news: * Burberry pledges to be climate positive by 2040 * American sportswear brand Brooks to reach zero carbon emissions by 2040 * Ralph Lauren reveals goal to achieve net-zero emissions by 2040 * H&M joins EU Green Consumption Pledge Initiative   Companies, Education, Events & Awards   Fashion for Good announces first recipient of the Good Fashion Fund Photo: Good Fashion Fund Amsterdam-based sustainable fashion initiative Fashion for Good has announced the first beneficiary of the Good Fashion Fund, which aims to drive sustainable manufacturing practices. Indian manufacturer Pratibha Syntex Limited, which supplies textiles and garments to fashion giants like C&A, H&M, Patagonia and Zara, has received the 4.5 million dollar, long-term loan.     Read more   Related news: * Spinnova wins 2021 ANDAM Innovation Award * Zalando names finalists for sustainability award * Fashion for Good launches the Renewable Carbon Textiles Project * Ventile develops two new eco-fabrics * H&M Foundation announces virtual start-up collection      Also read: * Why the world doesn’t need Amazon Prime day * What are bio-based fibers and what can they do? * ConnectAid seeks fashion’s involvement in its social media takeover for sustainability * Podcast: Conscious Chatter speaks to sustainable fashion influencers * Podcast: Conscious Chatter discusses fashion label certifications * Fashion fit for the future: The skills needed to drive clothing’s circular transition * Gen Z consumer inspired by sustainability and self-expression * 28 Sustainability efforts of the fashion industry in May 2021     Photo: Stella McCartney      
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