Photo: Zara Outdoor
Zara, the main chain of Spanish fashion giant Inditex strengthens its
position in the growing and highly resilient sportswear sector with the
launch of its first sports collection for women. A collection targeted at
outdoor activities, designed especially for the practice of high-impact
outdoor sports such as cycling or climbing.
With the aim of providing all equipment for those who practice these,
and other similar outdoor sports activities at this time of year with good
weather, when they begin to be particularly desirable. The collection is
announced under the nickname of Zara "Outdoor", a title under which we can
already find it among the new items for women online, in stores and on the
Zara app. The collection is offered on a global scale in a large number of
selected markets, including Spain, the United Kingdom, the United States,
France and Italy, reinforcing what had remained as its most traditional
fashion offer.
Photo: Zara Outdoor
Collaboration with the Spanish Tenaya
Demonstrating the performance and quality offered in garments of its new
collection, Zara has not hesitated to surround itself with a small team of
ambassadors, among which we find the popular influencer, youtuber and
cycling lover, the Spanish Sami Sauri; and the French climber of Icelandic
origin Svana Bjarnason. Both were responsible for having been able to test
in their own skin the behavior and technical resistance offered by all the
garments in the collection, during the practice of these cycling and
climbing sports of which they are big fans of.
Photo: Zara OutdoorPhoto: Zara OutdoorPhoto: Zara Outdoor
The collection, which is completed with a collaboration with the outdoor
sports specialist Tenaya, founded by the Spanish mountaineer and Spanish
sailing champion Jose Luis Garcia Gallego, offers a series of highly
versatile garments, among which we highlight, for cycling, different
designs of short-sleeved T-shirts, sweatshirts, high-waist shorts with
elastic waist and side pockets, trouser-effect shorts in khaki green or a
tight-fitting windbreaker with round neck and zipper. Completing this
series of pieces with others as original as a long jumpsuit complete with
upper body with straps.
As well as garments specially designed for climbing, Zara's design teams
have created a set of leggings and top in animal print, or lime green, a
tank top with open back with curled straps, long pants with elastic, and a
set of high-waist shorts and tank top in fuchsia pink. Completing this
selection of climbing apparel is a sweatshirt signed in collaboration with
Tenaya in lime green, with the brand's logo in fuchsia pink on the back.
In keeping with the same collaborative and adventurous spirit that gives
this collection its unique character, we find a varied selection of
accessories such as caps with and without earflaps, a rectangular fanny
pack, a bandana, an adjustable fleece collar or a cylindrical bag,
especially suitable and designed for long climbs. Closing the collection
are two models of footwear from the Tenaya brand, one being a boot designed
for mountain activities, and the other a climbing shoe.
Photo: Zara OutdoorPhoto: Zara OutdoorPhoto: Zara OutdoorIn the footsteps of Zara Athleticz
Faced with the current "boom" that the sportswear sector is experiencing,
and the enormous resilience that this sector has shown in particular
against such acute turbulence and disruptions as those that ended up
bringing with this current pandemic coronavirus, especially in its initial
stage, there are already many firms and fashion chains responding by
launching specific lines and collections. These new collections diversify
their respective business models, a strategy in which Zara has not remained
on the sideline. This past fall 2021 the brands launched sports fashion
line Zara Athleticz.
At that initial moment it launched, we still could not guess what were
the intentions the chain had for the development of the new line. A label
that, after the last few months, has ended up becoming part of Zara's
menswear collections, a decision that within the Inditex Group, the textile
multinational compensated by enhancing the value of Oysho as a label
specializing in sports for women. This action prepared Oysho to compete not
only in the intimate apparel sector, but also against international
operators specialized in women's sports, such as the Canadian Lululemon
Athletica or the Gap Group's Athleta.
Photo: Zara OutdoorPhoto: Zara OutdoorPhoto: Zara Outdoor
The original intentions of both Zara and Inditex to enter the sportswear
arena is to get their own niche in the field of sports fashion; and the
second, to highlight that sporting activities practiced by women go beyond
low-impact sports, and that Zara is prepared to respond to that demand. We
will have to wait to find out how the chain continues to develop this new
line, and if it ends up becoming merely an anecdotal collection, or on the
contrary grows and develops to acquire its own identity and at the same
level that Zara Athleticz has already reached as part of Zara's men's
fashion proposals.
Photo: Zara Outdoor
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