Hypebeast to open US-based flagship building

Image: Hypebeast Culture and lifestyle platform Hypebeast is set to open a seven-floor flagship space that will house the company’s entire ecosystem under one building. The location, which is scheduled to open in an event on June 17, will include a HBX New York flagship store, event space, office headquarters and Hypebeans café, contributing to the 25,000 square-foot space. The HBX space, which spans two floors, will be a continuously changing space, Hypebest said in a release. While its ground floor will operate as an event, exhibition and pop-up space, the second floor will showcase a curation of 40 global brands from both established and emerging labels, for menswear, womenswear and lifestyle. Finally, the flagship’s third floor will be home to cultural activations and brand pop-ups, as well as housing the company’s 100 employees.
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