IFM and Première Vision publish study on: ‘the evolution of sustainable fashion and its perception’

Fashion designer Maroussia Rebecq and her model at an exhibition at the CAPC museum of modern art in Bordeaux. Credits: photo @sainte_colette



”The image of fashion is undoubtedly improving," the director of the IFM Economic Observatory said in the context of a recent study on fashion and sustainability conducted by the French fashion school and the trade show Première Vision. The report, entitled "Sustainable fashion hits its stride," gives insight into the dynamics of eco-responsibility and its developments.

About the study:


The results of this study conducted by IFM-Première Vision follow an initial edition published in 2019. The analysis is based on the responses to a survey of 5,000 individuals surveyed in five countries: France, the United Kingdom, Germany, Italy, and the United States. The study was released on September 13, 2023.


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