Anya Hindmarch 'Anya's Grotto' Christmas pop-up on Pont
Street, London. Credits: Inkl.
With Christmas just around the corner and the hunt for last-minute gifts
going ahead, fashion retailers and department stores are continuing their
efforts to reel in customers with festively decorated shop windows,
displays and pop-ups. Whether it's a Christmas tree, artificial snow or
twinkling fairy lights, nothing has been missed for this year’s festive
season. FashionUnited has put together the most dazzling displays from
fashion stores around the world that will make your eyes light up and
immerse visitors in the world of Christmas.
Valentino at Harrods - London
Valentino Christmas takeover at Harrods, London Credits:
Valentino
Valentino once again puts its attention on the colour pink. The Italian
brand's 'Pink PP' line has encased the windows of British luxury department
store Harrods in the glow of the characteristic colour for the festive
season. Lavishly wrapped gifts are piled up in the window displays
alongside accessories from the latest Valentino collections. In front of
the Hans Crescent entrance to the shopping centre is a nine-metre-long
Christmas tree bearing the brand's logo. Next to it, a food truck serves
hot chocolate and sweet treats - also in Valentino style.
Valentino Christmas takeover at Harrods, London. Credits:
Valentino
Ralph Lauren and the KaDeWe Group – Berlin, München und Hamburg
The shop window of the KaDeWe Group x Ralph Lauren Holiday
Takeover. Credits: KaDeWe
The German luxury department store operator KaDeWe Group also took the
opportunity to give its eponymous flagship in Berlin, the Alsterhaus in
Hamburg and the Oberpollinger in Munich a festive makeover. This year, the
US fashion group Ralph Lauren had the honour of designing the shop windows.
In addition to sledging teddy bears and a traditional chalet atmosphere,
the winter collection of the premium label can be discovered in front of a
snow-covered Christmas landscape. KaDeWe is playing host to a pop-up of the
brand with an in-house café that serves visitors warm drinks and desserts.
Ralph’s Coffee. Credits: KaDeWe Group
Dior at Saks – New York
Dior's 'Carousel of Dreams' at Saks in New York. Credits:
Saks/Paul Vu
A special Christmas spectacle can be seen at Saks on Fifth Avenue in New
York: French fashion house Dior has transformed the 10-storey façade of the
luxury department store into a 'Carousel of Dreams' using a work of art
with watercolour effects and three-dimensional metal elements. When it gets
dark, around 300,000 LED lights illuminate the building, while a medley of
Christmas songs emphasises the atmosphere.
Dior's 'Carousel of Dreams' at Saks in New York. Credits:
Luis Guillen Photography /Saks x Dior
The shop windows tell "an enchanting story about Monsieur Dior's dream
journey from Paris to Saks' hometown of New York City" using animated
projections and images of typical city landmarks, including the Eiffel
Tower and the Statue of Liberty. The theme of the carousel installation
continues inside the department store, where Dior haute couture models are
displayed on the sales floor.
Anya Hindmarch – London
Anya Hindmarch 'Anya's Grotto' Festive Gift Shop Pop-Up, Pont
Street London. Nov. 23.Credits: Courtesy of inkl.
Visitors to British accessories and bag designer Anya Hindmarch's
'Village' shop on Pont Street in London's Chelsea neighbourhood can immerse
themselves in a dreamy Christmas atmosphere. With a specially painted red
façade illuminated by fairy lights, the pop-up, 'Anya's Grotto', creates a
radiant Christmas oasis. Children can book in advance for an adventurous
tour with Father Christmas, which ends with a Christmas story by the open
fire. Gift ideas round off the shopping experience.
Brunello Cucinelli in Harrods – London
Brunello Cucinelli at Harrods Credits: Brunello Cucinelli
The Italian fashion house Brunello Cucinelli defies the freezing cold at
Harrods in London. The shop windows, framed by blocks of ice and icicles,
offer a view of a winter landscape in which snow bunnies and foxes frolic.
White sales areas present a neutral-coloured collection to match the
season. The design concept, 'Solomeo in White', takes its name from
Cucinelli's small home village of Solomeo in Umbria and is intended to
evoke the snow that is often longed for in winter.
Brunello Cucinelli Pop-up at Harrods. Credits: Brunello
Cucinelli
Stella McCartney and Selfridges – London
Stella McCartney's Stellabration at Selfridges, The Corner
Shop. Credits: Selfridges.
British designer Stella McCartney has brought her own flair to The
Corner Shop at Selfridges, offering customers a theatrical experience
entitled ‘Stellabration’. Here, her eponymous brand is displayed among a
vintage aesthetic and festive tropes, with The Lucky Light Show being a
core part of the space, where a collection of neon lighting from past
displays have been reused to emphasise McCartney’s sustainable mindset. In
fact, according to the department store, the majority of materials and
decorations used in the display are recycled, recyclable or biodegradable.
Stella McCartney's Stellabration at Selfridges, The Corner
Shop. Credits: Selfridges.
Bergdorf Goodman’s ‘Isn't it Brilliant’ – New York
Bergdorf Goodman’s ‘Isn't it Brilliant’ window. Credits:
Bergdorf Goodman.
Following the holiday theme ‘Isn’t it Brilliant’, luxury retailer
Bergdorf Goodman has unveiled a series of windows throughout its New York
store, each designed to reflect what it said was a 360-degree holiday
programming. Lights, mirrors, chrome, ice and neon colours are aglow in the
displays, each created as always by the retailer’s in-house design team,
who brought their own take on the concept at hand. Among the designers
featured in the windows are the likes of Balmain, Rodarte, Simone Rocha,
Jil Sander and Rabanne.
Bergdorf Goodman’s ‘Isn't it Brilliant’ window. Credits:
Bergdorf Goodman.
Printemps and Prada – Paris
Prada pop-up in Printemps Haussmann. Credits: Courtesy of
Prada
Prada has taken over a part of Paris’ Printemps Haussmann department
store for a select period of time, hosting a pop-up that celebrates the New
Year. An installation within the retail space is dedicated to the theme
‘Paper Christmas, wishes come true’ and draws inspiration from literary
classics, as reflected in an 11-metre-high library housing books stamped
with the luxury label’s logo. Among bauble designs and cascading envelopes
is further evidence of Prada branding, in particular its signature triangle
reinterpreted through the use of paper.
Prada pop-up in Printemps Haussmann. Credits: Courtesy of
Prada
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