image/Launchmetrics Spotlight
From the success of ‘Barbie’ to the naming of Taylor Swift as person
of the year, ‘soft power’ is gaining traction in culture and fashion.
This trend has paved the way for Pantone to declare ‘Peach Fuzz’ as
the colour of the year.
Laurie Pressman, executive director of the Pantone Color Institute,
said that “Pantone 13-1023 Peach Fuzz is a cozy peach hue softly
nestled between pink and orange.”
‘Peach Fuzz’ represents the growing awareness that ‘soft power’ might
be a way to counteract the aggression and divisiveness currently
rendering society apart. Pale shades of pink and peach have been
transformed from a color reserved for baby girl clothes and
bridesmaid’s dresses, to become a symbol of feminism and the strength
of women in society.
Pantone 2024 Color of the year: peach fuzz Credits:
Courtesy: Pantone
Tracing the Trend
Around 2016, ‘millennial pink’ grew to become a popular colour among hip
20 and 30-somethings. It was strongly marketed as a colour that was
both gender-neutral and trans-seasonal. Even male rappers like
Cam’ron, Drake and Jay-Z embraced the color.
Recent seasons have shown how versatile a peachy pink tone can be.
Here are some examples of fabric, print and colour combinations.
Victoria Beckham fw23
Victoria Beckham fw23/ look 10 Credits: Victoria
Beckham fw23/Launchmetrics Spotlight
Look 10: a floor-length paneled satin dress with a bow and pearl
button details with a long train in peach and nude platform pumps.
Erdem Moralioglu Resort 24
Erdem Resort 24/ look 14 Credits: Erdem Resort
24/Launchmetrics Spotlight
Look 14: a ruffled tea dress with two prints: an orange and green
floral on a peach background and a peach and cream dot pattern.
Emerald green satin slingbacks completed the look.
Thom Browne Resort 24
Thom Browne Resort 24/ look 37 Credits: Thom Browne
Resort 24/Launchmetrics Spotlight
Look 37: a two-piece shorts suit and rubber booties in peach with
white stripes, and a shirt, cardigan and socks with pale blue accents.
Frederick Anderson ss24
Frederick Anderson ss24/ look 8 Credits: Frederick
Anderson ss24/Launchmetrics Spotlight
Look 8: a long chiffon dress in peach with a vegan leather bustier in nude
Carven ss24, designer: Louise Trotter
Carven ss24/ look 8 Credits: Carven
ss24/Launchmetrics Spotlight
Look 8: a peach coloured satin-finish blouse and a nude-coloured
midi-skirt with a thin double belt also in nude, white slippers and a
green and white striped clutch.
Dennis Basso ss24
Dennis Basso ss24/ look 20 Credits: Dennis Basso
ss24/Launchmetrics Spotlight
Look 20: a chiffon blouse with a peach, pale blue and cream print,
matching pants and neck scarf with a self-belt.
Accessories included silver sandals and pale blue larger earrings.
Dries van Noten ss24
Dries van Noten ss24/ look 50 Credits: Dries van
Noten ss24/Launchmetrics Spotlight
Look 50: a seafoam-coloured blazer with a broad peach trim over a
chiffon blouse in very pale peach with teardrop paillettes in green
and orange with a sheer button-through skirt in green and orange
stripes. The look was finished with brown and cream patterned socks
and pearl-encrusted pumps.
Sunnei ss24: designers, Simone Rizzo and Loris Messina
Sunnei ss24/ look 14 Credits: Sunnei
ss24/Launchmetrics Spotlight
Look 14: a sleeveless cotton trapeze style dress with three layers of
peach and white stripes with sneakers in the same colors.
Elisabetta Franchi ss24
Elisabetta Franchi ss24/ look 30 Credits:
Elisabetta Franchi ss24/Launchmetrics Spotlight
Look 30: a peach-coloured two-piece suit including an oversized jacket
with peach fuzz satin lapels, pleated front cuffed shorts over a pale
peach button-down shirt and pewter metallic ankle boots.
Zegna: m ss24 designer, Alessandro Sartori
Zegna ss24/ look 13 Credits: Zegna
ss24/Launchmetrics Spotlight
Look 13: a burnt orange slub silk Henley shirt with 3⁄4 sleeves and
satin pants in peach. The model carried an orange dopp bag and wore
brown shoes.
Denzil Patrick m ss24: designer, Daniel Gayle
Denzil Patrick ss24/ look 26 Credits: Courtesy:
Denzil Patrick ss24
Look 26: a peach-colored suit with a belted jacket under an orange,
chocolate, cream and brown colour-blocked windbreaker.
Chanel PreFall 24 designer, Virginie Viard
Chanel PreFall 24/ look 11 Credits: Chanel PreFall
24/Launchmetrics Spotlight
A peach-coloured tweed skirt suit with a DB jacket and a matching
peaked cap. A pearl choker and black Mary-Janes completed the look.
Stella McCartney PreFall 24
Stella McCartney PreFall 24/ look 43 Credits: Stella
McCartney PreFall 24/Launchmetrics Spotlight
Look 43: a cape sleeved floor-length dress with an asymmetric hem in
peach, trimmed with nude-coloured guipure lace.
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