French luxury fashion house Dior is heading to Scotland to present its cruise 2025 collection at Drummond Castle in Perthshire near Crieff, described as a “historic architectural treasure”.
The cruise show will take place on June 3, with the Renaissance-style gardens of the Scottish castle serving as the backdrop for Dior’s creative director Maria Grazia Chiuri’s creations.
In a short statement, Dior said that the location, was chosen as a “poetic invitation where past and future meet, celebrating the unique, powerful ties forged from the very beginnings of the House,” referring to founder Christian Dior’s autumn-winter 1947 collection, which included a look called Écosse, drawing inspiration from Scotland.
Other links to the country include staging a ball at the Gleneagles Hotel for the spring/summer 1955 collection.
The Dior cruise show has previously taken place in Mexico City, Seville, Spain, Athens, Greece and Marrakech, Morocco.
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