Paris - Vogue World, one of the major fashion events
of the year, hits Paris on Sunday, bringing together top French designers for
a rare joint show themed around the Olympics.
The event, to be attended by 500 hand-picked guests in the glitzy Place
Vendome, comes midway through Paris Fashion Week's menswear and haute couture
shows.
Here's what we know about the event in this summer's Olympic host city:
The concept
Vogue editor-in-chief Anna Wintour told AFP back in February that the
outdoor show will be "a mixture of fashion show, entertainment and
performances... and a few surprises."
The date was not chosen at random, June 23 being International Olympic Day. The idea is to match different sports -- such as cycling, gymnastics,
tennis, taekwondo and breakdancing -- with eras of French fashion since 1924,
the last time the Games were held in Paris.
There have been two Vogue World events in the past -- a New York street
fair in 2022, and a homage to London's theatre scene in 2023.
With Vogue's magazine business struggling to stay relevant in the online
world, Wintour is looking to entertainment spectacles to keep the brand alive.
Front row tickets for the New York event cost $3,000. Prices have not been
revealed for this week's show.
The guests
The guest list is also a secret, but the promotional video features top
models Gigi Hadid and Kendall Jenner, and actress Isabelle Huppert, trying
their hands at several sports.
Most of the 500 seats are reserved for A-listers, with the proceedings
hosted by British model and actor Cara Delevingne, and directed by Sam Wrench,
who has overseen Taylor Swift's Eras Tour.
It is a rare move for labels to present fashion shows alongside each other,
but the event will see almost all the big names of French fashion at once:
Balenciaga, Balmain, Chanel, Courreges, Dior, Fursac, Givenchy, Hermes,
Jacquemus, Jean Paul Gaultier, Lacoste, Lanvin, Louis Vuitton, Marine Serre,
Rabanne and Saint Laurent.
Pharrell Williams, hip-hop mogul and creative director for Louis Vuitton,
told the press conference in February: "Taking over the Place Vendome I have
to say is pretty legendary."
He added that the show would spotlight "true French style -- what we see on
the podium, what we see in the boulevards -- in an inclusive spirit."
Congestion
Place Vendome, home to the French justice ministry, was an ideal location
for the organisers since it is also known as the heart of high-end jewellery
in Paris.
But police were reportedly less keen given that central Paris is already
facing considerable congestion as a result of preparations for next month's
Games.
Vogue World hopes to ease the burden by offering a one-million-euro
donation to a charity, French Popular Relief, which tackles poverty and
discrimination.(AFP)
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