Thursday, July 15, 2021

Vince to launch rental service Borrow

Image: Vince Facebook page WWD has reported that contemporary label Vince has launched a rental service called Borrow, that will allow customers to rent men’s and women’s items from Vince without a subscription fee. On Tuesday, an announcement on Borrow is expected on Vince’s e-commerce site. Vince already operates a rental service called Vince Unfold, however they only have women’s offerings and there is a 160 dollar subscription fee. Vince Unfold launched in 2018, marking the first advanced contemporary brand to ever launch a clothing subscription service. Both of Vince’s subscription platforms are powered by CaaStle, a company that manages aspects of subscription business for retailers from the website to analytics. CaaStle also has distribution centers for shipping and receiving garments CaaStle counts Express, Banana Republic, and Destination Maternity as clients. The expansion of Vince’s subscription offerings is evidence that Unfold was successful, and now the company is looking to capitalize on the menswear market and those who aren’t willing to pay a full monthly subscription fee, but still want to occasionally rent clothes. Unfold lets customers rent four items at a time for an indefinite period of time, but they must be received before customers can rotate them out. With Borrow, customers can wear an item as many time as they like. Customers also have the option to buy the item. All Borrowed items include free shipping and returns, as well as complimentary dry cleaning. The initial rental period is 14 days, and customers can extend the borrowing period with a daily fee.
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Wednesday, July 14, 2021

Eric Pfrunder leaves Chanel

Image: Chanel After 37 years, Eric Pfrunder has left the legendary house of Chanel. Pfrunder was the former right-hand man to Karl Lagerfeld, Chanel’s famed artistic director, where he oversaw ads, image, and photography. In February 2019, Pfrunder was named joint artistic director of the house after Lagerfeld’s death. Since then, he has worked alongside creative director Virginie Viard where he helped oversee advertising, marketing, films, events, and digital. End of an era Viard continued to gradually expand her influence over photography and image by hiring photographers she favored - it was clear that Pfrunder was slowly stepping back. A spokesperson for Chanel confirmed that Pfrunder officially retired. Sources say Pfrunder took to retirement two months ago. He began working at Chanel in 1983, and was the first person to suggest to Lagerfeld that he begin shooting the campaigns himself in 1983 after dissatisfaction with a photographer. Pfrunder was present for Lagerfeld’s shoots from then on. Pfrunder recently joined the board of blockchain startup Lukso.
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Vince to launch rental service Borrow

Image: Vince Facebook page WWD has reported that contemporary label Vince has launched a rental service called Borrow, that will allow customers to rent men’s and women’s items from Vince without a subscription fee. On Tuesday, an announcement on Borrow is expected on Vince’s e-commerce site. Vince already operates a rental service called Vince Unfold, however they only have women’s offerings and there is a 160 dollar subscription fee. Vince Unfold launched in 2018, marking the first advanced contemporary brand to ever launch a clothing subscription service. Both of Vince’s subscription platforms are powered by CaaStle, a company that manages aspects of subscription business for retailers from the website to analytics. CaaStle also has distribution centers for shipping and receiving garments CaaStle counts Express, Banana Republic, and Destination Maternity as clients. The expansion of Vince’s subscription offerings is evidence that Unfold was successful, and now the company is looking to capitalize on the menswear market and those who aren’t willing to pay a full monthly subscription fee, but still want to occasionally rent clothes. Unfold lets customers rent four items at a time for an indefinite period of time, but they must be received before customers can rotate them out. With Borrow, customers can wear an item as many time as they like. Customers also have the option to buy the item. All Borrowed items include free shipping and returns, as well as complimentary dry cleaning. The initial rental period is 14 days, and customers can extend the borrowing period with a daily fee.
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Video: Miguel Vieira SS22 collection

In this video, Portuguese fashion designer Miguel Vieira has presented his SS22 collection at Milan Men's Fashion Week (MFW). Watch the video below. Video: FF Channel via YouTube Photo credit: Camera Nazionale della Moda Italiana, Facebook
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Tuesday, July 13, 2021

Video: Tod's SS22 menswear collection

Photo credit: Tod's, Facebook In this video, luxury brand Tod's has presented its SS22 menswear collection at Milan Men's Fashion Week (MFW). Watch the video below. Video: Fashion Feed via YouTube
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Ivory Coast’s Lifestyle and Beauty Festival aims to bring together and develop growing sectors

FashionUnited Abidjan- In 2017, the Ipsos Social Research Institute carried out a study entitled “the women of Africa: a central motor driving the African economy". It found that fashion and beauty occupy the second and third spot in the list of what the women of the Ivory Coast spend their disposable income on, accounting for 14 and 13 percent of their budget respectively. With this in mind, the Lifestyle and Beauty Festival (LSBF) came to life. “The sectors of fashion, cosmetics and lifestyle are quite important in the country, but still need to be organised. We realised there was a need to create a framework to promote the development of these sectors that also takes into account the entire production chain”, explains Agara Konan Yao, the exhibition curator, to FashionUnited. He also notes that this initiative is unprecedented in the country: “traditionally, we see more fashion and cosmetic shows, but there has never been a show that brings together fashion, cosmetics and well-being under one roof. Bringing all these stakeholders together in a single space is a considerable challenge”. Facebook Lifestyle and Beauty Festival The LSBF took on this challenge on 21, 22 and 23 May 2021 at the Sofitel Hôtel Ivoire, one of the country's most prestigious venues. In an area spanning more than 8,000 square metres where 3800 square metres of expedition space are spread across three specific zones, there are more than 45 brands and companies which convene to meet both the public and professionals in connection with workshops, round tables, stands and fashion shows. One festival, two target groups: consumers and professionals “For this festival, we wanted to attract professionals from the worlds of fashion, beauty and lifestyle. With their skills and expertise, it is important for them to get to know one another, interact and perhaps even develop new markets”, explains the commissioner. “At the same time, we also wanted to attract consumers. First of all, because in this way, they can go meet professionals and get the best tips and advice. They can also make attractive business deals, buy quality products and respond to their needs and all this in the same space”. In order to allow as many people as possible to benefit from these brands and professionals, the festival’s organisers focused on making it accessible with an admission ticket price of 2000 FCFA (the local currency) equivalent to 3.05 Euro for adults and 500 FCFA equivalent to 0.75 Euro for children aged 7 to 12. “By offering this price, we can be certain that the people who come to the LSBF can shop on location and take advantage of the articles offered at the stands and in the surrounding area since the show takes place in the most prestigious venue on the square. Profits came from sponsoring and rental of the stand for the brands, but one should also keep in mind that the revenue from admissions was also considerable”. This was a choice that very much paid off considering the huge response on the part of visitors. A total of 15,530 participants were registered during the three-day event : On the opening day, Friday 21 May, the LSBF welcomed 4,605 visitors. Saturday attracted the most people with a total of  6,220 visitors. On Sunday, the final day, a total of 4 705 persons attended the event. FashionUnited Attract as many people as possible thanks to… reality TV! The Voodoo communication group and the Life TV channel were behind the lifestyle and beauty festival. In order to attract as many people as possible to the festival, the two organisations ingeniously decided to launch a reality TV program. The idea? To bring together four influencers from French-speaking Africa: Emma Lohoues with 2.7 millions followers on Instagram, Coco Emilia with 2.2 million followers, Nathalie Koah who accounts for 1.8 million and finally, Suy Fatem, former Miss Ivory Coast in 2018, with 350 thousand followers. Apart from being influencers, these women are known for their undertakings in the fashion and beauty sectors in the Ivory Coast for Emma Lohoues and Suy Fatem, and in Cameroon on the part of Coco Emilia and Nathalie Koah. In connection with this program that blends business, entrepreneurship and clashes (like all good reality TV), the production team also managed to showcase the festival and the idea behind it to a large audience. Through each of their vast social network communities, it was possible to reach a considerable number of viewers who then became participants. Facebook Lifestyle and beauty Festival LSBF, what’s in it for professionals? Numerous big names from Africa's and particularly the Ivory Coast’s fashion scene responded when the event was announced. This was the case for the high fashion brand Wafa Couture, which always strives to be closer to its clientele: “The brand has existed for 16 years, even though we are known in the country, we still have a need for visibility. It is important to remind our customers that we are there and that we exist. When a brand “makes noise”, it stays in the customer’s mind. If we don't do that, even if we do good work, there is a risk that our customers will forget us. Communicating and staying in contact with our clientele is essential, particularly in the wake of this health crisis", explains Wafa Sarkis, creator of the brand. FashionUnited Although many small and medium enterprises responded to the call, the organisers were also confronted with reluctant professionals: “From the first press conference on, big names from the fashion world joined the initiative, but it is also true that things didn’t come quite as easy when it came to the professionals themselves. They are sales-oriented whereas shows are traditionally places where products are put on display. The professionals have a clear goal: immediate profitability. We had to track them down and convince them that plenty of people with considerable purchasing power will be in attendance. I must say that this was one of our biggest challenges. Some opted to watch this first instalment from the sidelines and told themselves that they'd take part in the second one", notes Agara Konan Yao. Has a date been set for 2022? Following the success of this first instalment, the commissioner is already announcing plans for the next instalment: “We are envisioning a larger second instalment with even more representation from the entire value creation chain. We want to have more stands, more participants and more institutional involvement, particularly on the part of ministers. This year, the Ministry of Industry and Commerce opened the show, but next year, we hope to be accompanied by other ministers”, he concludes. Crédit : Lifestyle and Beauty Festival This article was originally published on FashionUnited.FR, translated and edited to English.
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Quiz sales sore, but still impacted by lower demand for occasionwear

Image: Quiz, Facebook Quiz has reported soaring sales in the first quarter of the year following the further easing of lockdown restrictions in the UK, but said it continues to be impacted by the pandemic. In the quarter to June 30, total sales reached 17.3 million pounds, which were consistent with the board’s expectations and 13.1 million pounds more than reported a year ago when the company was “severely impacted” by the first wave of the pandemic in the UK and Europe. But despite lockdown restrictions easing during the quarter, Quiz said the pandemic continued to impact sales through the closure of stores and concessions for part of the period and a drop in demand for the company’s trademark dresses and occasionwear. Breaking the sales down by channel Quiz reported 4.6 million pounds through its own website, compared to 2.2 million pounds a year earlier, while sales through third-party websites totalled 1.8 million pounds compared to 1.2 million pounds a year earlier - which the company said was linked to the cessation of sales through the Debenhams website from early April. As of June 30, Quiz operated 61 stores in the UK, 13 fewer than it had prior to the lockdown of stores in March 2020. International revenues from stores and concessions operated by Quiz amounted to 0.6 million pounds, compared to 0.1 million pounds the year before. Quiz has five international stores and 15 international concessions, all located in Ireland, which were closed at the start of the period and reopened in mid-May. Revenues from international franchise partners in the period amounted to 3.1 million pounds, compared to 0.4 million pounds in 2020. “The group continues to pursue opportunities for long-term International growth and is confident that this can be achieved,” Quiz said. Looking ahead, the company said it “looks forward to the further relaxation of restrictions on social activities” as demand for occasionwear returns.
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Monday, July 12, 2021

Première Vision’s Digital Denim Week: the key takeaways

Première Vision’s second edition of its Digital Denim Week took place last week from July 5 to 9. Dubbed “The responsible denim fashion event,” it presented the trends, materials and newest products for the Autumn-Winter 2022-2023 season. Initially planned to happen physically in Milan last May, it moved online to the fair’s global platform that presented both the events and marketplace in one place. Following the success of the first edition - it got more than 5,000 visitors and 1,400 participants - this season’s event presented a week-long schedule ranging from conferences and masterclasses to discussions with industry experts. The key word for this edition was ‘connecting’ and the event revolved around the theme of ‘The Great North’, which celebrated an ode to nature, sustainability and the Nordics. It focused on how the industry can rethink its future and make more eco-friendly decisions that’ll bring a positive change to the environment. The products highlighted a new sense of simplicity and more conscious materials and fibres. An array of themes illustrated the season’s direction, such as polar light, frozen decoration or starry nights. Premiere Vision’s Marketplace was the core of the event. Launched in 2018, it enabled exhibitors to showcase their collections online and buyers to select and order products directly from the platform. Whether it was artisanal weavers or industrial garments makers, the catalog made for an international offer ranging from Italy and Spain to Pakistan and the UAE. The online platform held numerous events throughout the week, beginning with a seminar on Tuesday decrypting the trends and products to consider for the AW22-23 season. Other leading events included a SmartTalk on the future of sustainable fashion with consultant Giusy Bettoni and a mini series analysing the denim ecosystem with designer Andrea Grossi. The highlights from the collections? An ever-growing shift to more sustainability, with one-of-a-kind products and eco-friendly developments in the denim sector. Exhibitors heralded bright hues and colourful overdyes, as well as traceable and bio-synthetic dyes. A return to well-being and wellness in general has been noticed, with denim coming in softer and more comfortable fabrics. Finally, we’ve seen the introduction of more responsible dyeing solutions - either plant-based or made from organic elements - and techniques that do not require colorants or chemicals. Première Vision successfully wrapped up a week full of promising innovations for the denim industry and will return next October for a physical edition in Milan. ‘Picture:Levi's Off the Cuff blog’
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Kinnevik's NAV improves 11 percent, completes Zalando distribution

Image: Zalando newsroom For the quarter ended June 30, 2021, Kinnevik reported NAV of 76.2 billion Swedish krona or 274 Swedish krona per share), up 12.6 billion Swedish krona or 11 percent compared to the same quarter previous year. The company’s net cash position at the end of the quarter was 4.3 billion Swedish krona, including 563 million Swedish krona in dividends from Tele2 received in early July, corresponding to 6 percent of portfolio value by quarter-end. During the quarter under review, the company distributed its Zalando investment to the shareholders. “With the Zalando distribution completed, we continue our pivot and strengthen our strategic focus on younger digital innovators that aim to reimagine everyday lives while generating sustainable returns over the long-term,” said Georgi Ganev, CEO of Kinnevik in a statement. The important highlights of the quarter include Babylon’s announcement of becoming a public company through merging with the SPAC Alkuri Global Acquisition Corp. Pleo raised 150 million dollars in a funding round. Kinnevik increased valuation of Budbee, led a 12 million euros funding round in Superb, the all-in-one guest experience management platform for restaurants and invested 23 million dollars into Parsley Health, a subscription service which offers personalised doctor-led care and support for chronic conditions for women. In July, the company also invested 49 million dollars into Lunar, the Nordic challenger bank, alongside its former Zalando partners Heartland.
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Victoria's Secret to trade independently from August 2021

Image: L Brands resources Board of directors of L Brands, Inc. has approved the previously announced separation of the Victoria’s Secret business into an independent, publicly traded company. The new company, named Victoria’s Secret & Co. (Victoria’s Secret), will include Victoria’s Secret Lingerie, Pink and Victoria’s Secret Beauty. In addition, the company said in a statement that the board approved a name change from L Brands, Inc. to Bath & Body Works, Inc. and L Brands’ stock symbol will also change from LB to BBWI. The company added that the separation will be achieved through the distribution of 100 percent of the shares of Victoria’s Secret to holders of L Brands common stock. The distribution of Victoria’s Secret’s shares is expected to be completed after the market close on August 2, 2021, with L Brands stockholders receiving one share of Victoria’s Secret common stock for every three shares of L Brands common stock held at the close of business on the record date of July 22, 2021. Victoria’s Secret has received approval for the listing of its common stock on the New York Stock Exchange under the symbol VSCO.
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Saturday, July 10, 2021

30 Sustainability efforts of the fashion industry in June 2021

Partnerships were in this month with fashion groups joining environmental organisations and brands collaborating with celebrities and retailers. Innovations are also key with sneakers made of coffee grounds, for example. The industry is also trying to use less water, be it for the production and care of clothes. This month, FashionUnited is highlighting 30 sustainable initiatives that were presented in June 2021.   Collaborations & Projects LVMH to recycle textiles in partnership with weturn Photo: LVMH x weturn LVMH has solidified a partnership between several of its fashion maisons and weturn, a company that offers an innovative recycling chain dedicated to unsold textiles from major fashion houses.Founded in 2020, weturn is the first recycling chain dedicated to unsold textiles, rolls of fabric and offcuts from major fashion houses, which are all protected by intellectual property. The company then transforms them into new quality yarns and fabrics that are 100 percent traceable and European-made.      Read more…     Related news: * Primark launches skinny jeans with Repreve Our Ocean * Gym+Coffee partners with Valérius Hub on sustainable range * Nasty Gal launches sustainable collection with Jen Ceballos * LVMH partners with Canopy on sustainable initiatives * The Industry We Want panel brings stakeholders across supply chain together * E-tailer Mytheresa teams up with Vestiaire Collective for resale service       Brands & Retailers   Stella McCartney launches most sustainable collection to date Photos: Stella McCartney British fashion brand Stella McCartney has launched its Autumn 2021 collection - the most sustainable yet, alongside a new campaign. The ‘Our time has come’ campaign features a fantasy of animals rewilding London, living freely among humans while donning sustainable luxury pieces. The campaign is also narrated as a tongue-in-cheek documentary by British comedian David Walliams. The energetic collection is crafted with 80 percent environmentally friendly materials, meaning it is the brand’s most sustainable collection to date.     Read more…   Related news: * Mr Porter launches capsule collection, adds new section for small sustainable labels * Sustainable fashion remains elusive to many     Rens offers first sneakers made from coffee grounds   Photo: Rens In search of cool, sustainable brands, FashionUnited stumbled across Rens, a Finnish athleisure brand that makes the world’s first sneaker from coffee grounds and recycled plastic. The Helsinki-based brand even won the 2021 Reddot Award for Outstanding Product Design for its innovation.     Read more…   Related news: * Animal-free: Gucci introduces vegan sneaker * The running shoe you can never really own - Cyclon by On * Nike launches sustainable Happy Pineapple collection   Lee Jeans announces new water-saving dye technique Photo: Lee Jeans Lee Jeans has announced a new water-saving dye technique called ‘Crystal Clear’ as part of its efforts to use lower impact dye processes across its ranges.The Kontoor Brands-owned label said the new technique “drastically” reduces the amount of chemicals needed to dye denim, making it easier to recycle the water from the dye process.     Read more…    Related news: * New sustainable clothing care device W’air launches * Lindex pilots second-hand clothing scheme   Sustainable Swedish brand Asket steps into womenswear Photo: Asket Sustainable Swedish brand Asket is branching out from its menswear roots with the launch of its first womenswear collection this summer. The six-year-old brand, which sells timeless menswear staples and encourages shoppers to have “smaller but better wardrobes”, announced Thursday it will begin by introducing six garments as part of a new permanent collection for women, which has been 24 months in the making.     Read more…   Related news: * Rixo adds sustainable swimwear * Sustainable bridesmaid dress brand Nola London launches   Global Fashion Group goes carbon neutral Photo: Global Fashion Group Online fashion retailer Global Fashion Group (GFG) has announced it has gone carbon neutral across its operations and outbound deliveries. The company said it achieved this by offsetting the emissions it generates by purchasing carbon credits from certified renewable energy projects located in China, India and Brazil where its operations and own-brand suppliers are based.       Read more…    Related news: * Burberry pledges to be climate positive by 2040 * American sportswear brand Brooks to reach zero carbon emissions by 2040 * Ralph Lauren reveals goal to achieve net-zero emissions by 2040 * H&M joins EU Green Consumption Pledge Initiative   Companies, Education, Events & Awards   Fashion for Good announces first recipient of the Good Fashion Fund Photo: Good Fashion Fund Amsterdam-based sustainable fashion initiative Fashion for Good has announced the first beneficiary of the Good Fashion Fund, which aims to drive sustainable manufacturing practices. Indian manufacturer Pratibha Syntex Limited, which supplies textiles and garments to fashion giants like C&A, H&M, Patagonia and Zara, has received the 4.5 million dollar, long-term loan.     Read more   Related news: * Spinnova wins 2021 ANDAM Innovation Award * Zalando names finalists for sustainability award * Fashion for Good launches the Renewable Carbon Textiles Project * Ventile develops two new eco-fabrics * H&M Foundation announces virtual start-up collection      Also read: * Why the world doesn’t need Amazon Prime day * What are bio-based fibers and what can they do? * ConnectAid seeks fashion’s involvement in its social media takeover for sustainability * Podcast: Conscious Chatter speaks to sustainable fashion influencers * Podcast: Conscious Chatter discusses fashion label certifications * Fashion fit for the future: The skills needed to drive clothing’s circular transition * Gen Z consumer inspired by sustainability and self-expression * 28 Sustainability efforts of the fashion industry in May 2021     Photo: Stella McCartney      
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In Pictures: Texworld Evolution Paris - Le Showroom

Images: courtesy of Texworld Texworld Evolution - Le Showroom returned to Paris for its second edition, following the first one in February 2021. Set from July 5 to 9, the event took place in two different locations, Rue du Mail and Atelier Richelieu. It presented the collections of French and international companies, chief among them leaders from China, South Korea and Vietnam. In total, over 7,000 products and samples were presented to buyers in both venues, making it one of the first big-scale events to return to a physical presentation. Le Showroom was divided into two main areas: The Fashion Library and the Trend Forum. The Fashion Library displayed fabric samples, garments and accessories while The Trend Forum was designed by artistic directors Louis Gérin and Grégory Lamaud. Developed with a scenery in mind, the Forum displayed both apparel and fabrics and was home to the trend book. This season, the latter was dubbed “Re-”, highlighting the revival of all styles and a rise of renewed creativity. Revolving around the values of sustainability, small quantities and craftsmanship, the event explored the key themes of Autumn-Winter 2022-2023. Texworld had four main themes in mind: resistance, elevation, osmosis and enjoyment. ‘Resistance’ was explored through an earthy colour palette, ‘Elevation’ saw an aim for perfection, ‘Osmosis’ was all about a return to nature and ‘Enjoyment’ celebrated bright colours and pleasure. “Re-inventing” the seasons, styles and the fashion industry seem to be at the forefront of the buyers’ discussions and Le Showroom was testament to it. It presented a rebound in creativity and a reestablished positivity for the seasons to come. Discover here all the pictures of Texworld Evolution Paris’ Le Showroom.
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Friday, July 9, 2021

Pyer Moss Couture show postponed

Image: screengrab from the livestream on Pyermoss.com If you were patiently waiting for Kerby Jean-Raymond to debut Pyer Moss Couture yesterday from New York as part of Paris Couture Week, you will have to wait a little longer as heavy, persistent rain forced the designer to postpone. Jean-Raymond, a guest designer of the Chambre Syndicale de la Haute Couture this season, chose to showcase his debut couture collection at Villa Lewaro, a mansion built in 1917 in Irvington, New York for the Black entrepreneur Madam C.J. Walker, believed to be the first female self-made millionaire in America. After more than two hours of delays due to heavy rain, Jean-Raymond decided to reschedule the outdoor show on safety grounds and will now unveil his couture collection on Saturday, July 10. “This energy ain’t it,” said Jean-Raymond on Instagram. “I have a better idea.” More details about the rescheduled show are expected later today on social media, with the brand adding that it would make a portion of the audience open to the public.
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Levi Strauss ups guidance on strong revenue, profit growth

Image: Levi Strauss, Facebook Levi Strauss has upped its 2021 guidance following strong revenue and profit growth in the second quarter of the year. In the three months to May 30, the company swung to a net income of 65 million dollars compared to a net loss of 364 million dollars a year before. Net revenue was up 156 percent to 1.28 billion dollars compared to a year earlier when the pandemic caused worldwide store closures. Breaking it down by channel, wholesale net revenues increased 167 percent, Direct-to-Consumer (DTC) was up 141 percent, and e-commerce grew 42 percent despite stores re-opening across the company’s worldwide estate. Compared to pre-Covid 2019 levels, revenue was down 3 percent. ‘Accelerated recovery’ “We generated strong momentum in the second quarter with the accelerated recovery of our revenues and delivered growth across all regions and channels,” president and CEO Chip Bergh said in a release. “This was underscored by the strength of our brands and our ability to capitalize on evolving denim trends and a continued shift to casualization.” In light of the strong results, Levi Strauss has upped its guidance and now expects reported net revenue growth of between 28 percent and 29 percent for the second half of the year. “As we move into the second half of 2021, we are focused on emerging stronger with our strategic priorities of leading with our enduring brand, accelerating our direct-to-consumer connections, and diversifying across categories, channels and geographies,” Bergh added.
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Crocs team up with beauty experts Benefit Cosmetics

Image: courtesy of Crocs Footwear brand Crocs is collaborating with beauty brand Benefit Cosmetics for the ultimate makeover of its classic clog and classic sandal. The limited edition collection combines the comfort and style of Crocs with Benefit glitz and glam and features a translucent glitter jelly covered Classic Clog with Jibbitz charms, including a real mirror. Image: courtesy of Crocs While the two-strap slide, Crocs Classic Sandal has also been given a glittery makeover with sparkly gem accents and Benefit-inspired Jibbitz charms, such as pink gems, lips, a heart, and Benefit’s motto ‘Laughter is the best cosmetic’. The Benefit x Crocs collection launches on July 14. The Classic Clog retails for 54.99 pounds / 69.99 US dollars, and the Classic Sandal retails for 34.99 pounds / 49.99 US dollars. Image: courtesy of Crocs Crocs have done numerous collaborations in the past year, including with Justin Biber, Diplo, Vladimir Cauchemar, Russian band Little Big, and it showcased a high-heeled clog style with Balenciaga.
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