30 Sustainability efforts of the fashion industry in June 2021

Partnerships were in this month with fashion groups joining environmental organisations and brands collaborating with celebrities and retailers. Innovations are also key with sneakers made of coffee grounds, for example. The industry is also trying to use less water, be it for the production and care of clothes. This month, FashionUnited is highlighting 30 sustainable initiatives that were presented in June 2021.   Collaborations & Projects LVMH to recycle textiles in partnership with weturn Photo: LVMH x weturn LVMH has solidified a partnership between several of its fashion maisons and weturn, a company that offers an innovative recycling chain dedicated to unsold textiles from major fashion houses.Founded in 2020, weturn is the first recycling chain dedicated to unsold textiles, rolls of fabric and offcuts from major fashion houses, which are all protected by intellectual property. The company then transforms them into new quality yarns and fabrics that are 100 percent traceable and European-made.      Read more…     Related news: * Primark launches skinny jeans with Repreve Our Ocean * Gym+Coffee partners with Valérius Hub on sustainable range * Nasty Gal launches sustainable collection with Jen Ceballos * LVMH partners with Canopy on sustainable initiatives * The Industry We Want panel brings stakeholders across supply chain together * E-tailer Mytheresa teams up with Vestiaire Collective for resale service       Brands & Retailers   Stella McCartney launches most sustainable collection to date Photos: Stella McCartney British fashion brand Stella McCartney has launched its Autumn 2021 collection - the most sustainable yet, alongside a new campaign. The ‘Our time has come’ campaign features a fantasy of animals rewilding London, living freely among humans while donning sustainable luxury pieces. The campaign is also narrated as a tongue-in-cheek documentary by British comedian David Walliams. The energetic collection is crafted with 80 percent environmentally friendly materials, meaning it is the brand’s most sustainable collection to date.     Read more…   Related news: * Mr Porter launches capsule collection, adds new section for small sustainable labels * Sustainable fashion remains elusive to many     Rens offers first sneakers made from coffee grounds   Photo: Rens In search of cool, sustainable brands, FashionUnited stumbled across Rens, a Finnish athleisure brand that makes the world’s first sneaker from coffee grounds and recycled plastic. The Helsinki-based brand even won the 2021 Reddot Award for Outstanding Product Design for its innovation.     Read more…   Related news: * Animal-free: Gucci introduces vegan sneaker * The running shoe you can never really own - Cyclon by On * Nike launches sustainable Happy Pineapple collection   Lee Jeans announces new water-saving dye technique Photo: Lee Jeans Lee Jeans has announced a new water-saving dye technique called ‘Crystal Clear’ as part of its efforts to use lower impact dye processes across its ranges.The Kontoor Brands-owned label said the new technique “drastically” reduces the amount of chemicals needed to dye denim, making it easier to recycle the water from the dye process.     Read more…    Related news: * New sustainable clothing care device W’air launches * Lindex pilots second-hand clothing scheme   Sustainable Swedish brand Asket steps into womenswear Photo: Asket Sustainable Swedish brand Asket is branching out from its menswear roots with the launch of its first womenswear collection this summer. The six-year-old brand, which sells timeless menswear staples and encourages shoppers to have “smaller but better wardrobes”, announced Thursday it will begin by introducing six garments as part of a new permanent collection for women, which has been 24 months in the making.     Read more…   Related news: * Rixo adds sustainable swimwear * Sustainable bridesmaid dress brand Nola London launches   Global Fashion Group goes carbon neutral Photo: Global Fashion Group Online fashion retailer Global Fashion Group (GFG) has announced it has gone carbon neutral across its operations and outbound deliveries. The company said it achieved this by offsetting the emissions it generates by purchasing carbon credits from certified renewable energy projects located in China, India and Brazil where its operations and own-brand suppliers are based.       Read more…    Related news: * Burberry pledges to be climate positive by 2040 * American sportswear brand Brooks to reach zero carbon emissions by 2040 * Ralph Lauren reveals goal to achieve net-zero emissions by 2040 * H&M joins EU Green Consumption Pledge Initiative   Companies, Education, Events & Awards   Fashion for Good announces first recipient of the Good Fashion Fund Photo: Good Fashion Fund Amsterdam-based sustainable fashion initiative Fashion for Good has announced the first beneficiary of the Good Fashion Fund, which aims to drive sustainable manufacturing practices. Indian manufacturer Pratibha Syntex Limited, which supplies textiles and garments to fashion giants like C&A, H&M, Patagonia and Zara, has received the 4.5 million dollar, long-term loan.     Read more   Related news: * Spinnova wins 2021 ANDAM Innovation Award * Zalando names finalists for sustainability award * Fashion for Good launches the Renewable Carbon Textiles Project * Ventile develops two new eco-fabrics * H&M Foundation announces virtual start-up collection      Also read: * Why the world doesn’t need Amazon Prime day * What are bio-based fibers and what can they do? * ConnectAid seeks fashion’s involvement in its social media takeover for sustainability * Podcast: Conscious Chatter speaks to sustainable fashion influencers * Podcast: Conscious Chatter discusses fashion label certifications * Fashion fit for the future: The skills needed to drive clothing’s circular transition * Gen Z consumer inspired by sustainability and self-expression * 28 Sustainability efforts of the fashion industry in May 2021     Photo: Stella McCartney      
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In Pictures: Texworld Evolution Paris - Le Showroom

Images: courtesy of Texworld Texworld Evolution - Le Showroom returned to Paris for its second edition, following the first one in February 2021. Set from July 5 to 9, the event took place in two different locations, Rue du Mail and Atelier Richelieu. It presented the collections of French and international companies, chief among them leaders from China, South Korea and Vietnam. In total, over 7,000 products and samples were presented to buyers in both venues, making it one of the first big-scale events to return to a physical presentation. Le Showroom was divided into two main areas: The Fashion Library and the Trend Forum. The Fashion Library displayed fabric samples, garments and accessories while The Trend Forum was designed by artistic directors Louis Gérin and Grégory Lamaud. Developed with a scenery in mind, the Forum displayed both apparel and fabrics and was home to the trend book. This season, the latter was dubbed “Re-”, highlighting the revival of all styles and a rise of renewed creativity. Revolving around the values of sustainability, small quantities and craftsmanship, the event explored the key themes of Autumn-Winter 2022-2023. Texworld had four main themes in mind: resistance, elevation, osmosis and enjoyment. ‘Resistance’ was explored through an earthy colour palette, ‘Elevation’ saw an aim for perfection, ‘Osmosis’ was all about a return to nature and ‘Enjoyment’ celebrated bright colours and pleasure. “Re-inventing” the seasons, styles and the fashion industry seem to be at the forefront of the buyers’ discussions and Le Showroom was testament to it. It presented a rebound in creativity and a reestablished positivity for the seasons to come. Discover here all the pictures of Texworld Evolution Paris’ Le Showroom.
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Pyer Moss Couture show postponed

Image: screengrab from the livestream on Pyermoss.com If you were patiently waiting for Kerby Jean-Raymond to debut Pyer Moss Couture yesterday from New York as part of Paris Couture Week, you will have to wait a little longer as heavy, persistent rain forced the designer to postpone. Jean-Raymond, a guest designer of the Chambre Syndicale de la Haute Couture this season, chose to showcase his debut couture collection at Villa Lewaro, a mansion built in 1917 in Irvington, New York for the Black entrepreneur Madam C.J. Walker, believed to be the first female self-made millionaire in America. After more than two hours of delays due to heavy rain, Jean-Raymond decided to reschedule the outdoor show on safety grounds and will now unveil his couture collection on Saturday, July 10. “This energy ain’t it,” said Jean-Raymond on Instagram. “I have a better idea.” More details about the rescheduled show are expected later today on social media, with the brand adding that it would make a portion of the audience open to the public.
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Levi Strauss ups guidance on strong revenue, profit growth

Image: Levi Strauss, Facebook Levi Strauss has upped its 2021 guidance following strong revenue and profit growth in the second quarter of the year. In the three months to May 30, the company swung to a net income of 65 million dollars compared to a net loss of 364 million dollars a year before. Net revenue was up 156 percent to 1.28 billion dollars compared to a year earlier when the pandemic caused worldwide store closures. Breaking it down by channel, wholesale net revenues increased 167 percent, Direct-to-Consumer (DTC) was up 141 percent, and e-commerce grew 42 percent despite stores re-opening across the company’s worldwide estate. Compared to pre-Covid 2019 levels, revenue was down 3 percent. ‘Accelerated recovery’ “We generated strong momentum in the second quarter with the accelerated recovery of our revenues and delivered growth across all regions and channels,” president and CEO Chip Bergh said in a release. “This was underscored by the strength of our brands and our ability to capitalize on evolving denim trends and a continued shift to casualization.” In light of the strong results, Levi Strauss has upped its guidance and now expects reported net revenue growth of between 28 percent and 29 percent for the second half of the year. “As we move into the second half of 2021, we are focused on emerging stronger with our strategic priorities of leading with our enduring brand, accelerating our direct-to-consumer connections, and diversifying across categories, channels and geographies,” Bergh added.
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Crocs team up with beauty experts Benefit Cosmetics

Image: courtesy of Crocs Footwear brand Crocs is collaborating with beauty brand Benefit Cosmetics for the ultimate makeover of its classic clog and classic sandal. The limited edition collection combines the comfort and style of Crocs with Benefit glitz and glam and features a translucent glitter jelly covered Classic Clog with Jibbitz charms, including a real mirror. Image: courtesy of Crocs While the two-strap slide, Crocs Classic Sandal has also been given a glittery makeover with sparkly gem accents and Benefit-inspired Jibbitz charms, such as pink gems, lips, a heart, and Benefit’s motto ‘Laughter is the best cosmetic’. The Benefit x Crocs collection launches on July 14. The Classic Clog retails for 54.99 pounds / 69.99 US dollars, and the Classic Sandal retails for 34.99 pounds / 49.99 US dollars. Image: courtesy of Crocs Crocs have done numerous collaborations in the past year, including with Justin Biber, Diplo, Vladimir Cauchemar, Russian band Little Big, and it showcased a high-heeled clog style with Balenciaga.
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Video: Canali SS22 collection

Photo credit: Canali, Facebook In this video, Italian luxury menswear fashion label Canali has presented its SS22 collection at Milan Men's Fashion Week (MFW). Watch the video below. Video: Canali via YouTube
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Video: Spyder SS22 menswear collection

Photo credit: Bris8.eu, Facebook In this video, fashion label Spyder has presented its SS22 collection at Milan Men's Fashion Week (MFW). Watch the video below. Video: Fashion Feed via YouTube
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Video: Eleventy SS22 menswear collection at MFW

Photo credit: Vrai Magazine, Facebook In this video, Italian fashion label Eleventy has presented its SS22 menswear collection at Milan Men's Fashion Week (MFW). Watch the video below. Video: Neomania via YouTube
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Mulberry to close Paris store amid drop in tourism

Image: Mulberry Mulberry is to close its Paris store at 275 Rue Saint Honoré following a drop in tourism linked to the pandemic. The British luxury label said it is terminating the lease of the store and expects to close it by September, but plans to open a new one in the French capital “once international tourism returns”. The brand said it expects the decision to generate 13.2 million pounds, or 10.8 million pounds after tax, which it will use to strengthen its cash position and support investment opportunities “in line with its strategic plans”. Mulberry isn’t the first brand to rethink its physical store estate as retail reopens following lockdown. At the end of June, US fashion giant Gap announced plans to close all its stores in the UK and Republic of Ireland by September 2021 in an online-only shift. The decision came following a strategic review launched last year to find “more cost-effective ways to maintain a presence and serve customers in Europe”. Just days later, Dutch retailer Hema announced it would close all six of its UK stores by the end of the summer as it withdraws from the country. Hema said the decision came as it places “a stronger focus on its core markets”.
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Wolford teams up with Amina Muaddi on an exclusive collection

Image: courtesy of Wolford by Roger Weiss; Amina Muaddi for Wolford Skinwear and hosiery specialist Wolford has teamed up with shoe designer Amina Muaddi on a capsule collection “emphasising the beauty of the female body”. The collection combines the precise fit and the skin-to-skin appeal of Wolford with Muaddi’s attention for craftsmanship, states the innerwear brand, and includes hosiery, leggings, bodysuits, jumpsuits, and socks, as well as ready-to-wear such as skin-tight dresses and bodysuits. The result is a 17-piece collection of tights and leggings, alongside bodysuits, dresses, and a sleeveless cat-suit with built-in Amina Muaddi shoes. The nine legwear garments have been made using premium materials includes latex, lace, viscose jersey, and eco-leather. Details include Swarovski crystal-embellished fishnet tights, split-lace tights featuring sheer and floral lace, latex stirrup leggings, and thong tights with an innovative smart slit between the toes allowing consumers to wear sheer tights with thong sandals. Image: courtesy of Wolford by Roger Weiss; Amina Muaddi for Wolford These sit alongside ready-to-wear pieces consisting of two black bodysuits, made unique by the mandarin collars, and four slim-fit dresses revealing the body through super-short lengths, slits and cut-out details. Amina Muaddi collaborates with Wolford on legwear, hosiery and ready-to-wear collection Silvia Azzali, chief commercial officer of Wolford, said in a statement: “Wolford has always firmly believed in the innovative potential of collaborators, whose talent could enrich our products and challenge the boundaries of our experience. “Amina Muaddi’s creativity and present-day vision represents a new important stimulus for us to explore modern femininity and offer garments to the women of today through which they can express their identity.” Image: courtesy of Wolford by Roger Weiss; Amina Muaddi for Wolford Amina Muaddi, chief executive and designer, added: “I’ve always been a Wolford fan and client, to me the brand represents the epitome of quality legwear and bodywear and a symbol of refined femininity. “When they reached out to me for a brand collaboration I agreed to do it right away as I already felt connected to their brand DNA, incredible craftsmanship and commitment to excellence. I like to create modern products that feel timeless and boost the confidence of the person who wears them and I believe that through this collaboration we were able to bring our collided vision to life.” The worldwide launch of the Amina Muaddi for Wolford collection includes the opening of four exclusive pop-ups in Paris - Galeries Lafayette, from July 5; London - Selfridges and Milan - Antonia opening on July 10; and New York - Bergdorf Goodman on July 19. Prices range from 50 pounds / 90 US dollars to 3,069 pounds / 4,990 US dollars. Image: courtesy of Wolford by Roger Weiss; Amina Muaddi for Wolford
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Boden appoints executive chairman

Image: courtesy of Boden British fashion brand Boden has named Glen T. Senk as its new executive chairman to lead the retailer through its “ambitious growth plans”. American-born Senk helped build Anthropologie from a single-store prototype to a billion-dollar global brand. He subsequently became chief executive of Urban Outfitters Inc., the listed company which includes Anthropologie, Free People and namesake Urban Outfitters. In a statement, Boden said that Senk brings “considerable international and digital experience,” which will assist the group in its plans to double the size of its business, with a focus on growth from America and other international markets. He assumes his role with Boden this month, replacing Julian Granville, who becomes Boden’s new deputy chairman. Senk has been a non-executive director of Boden for four years and has known Boden founder and creative director Johnnie Boden and Granville for more than 20 years. Commenting on his new role at Boden, Senk said in a statement: “I will never forget the first time I saw a Boden catalogue more than 20 years ago. I knew immediately that I had come across a unique and special brand – a brand full of life, energy and authenticity. I look forward to working with Johnnie, Julian and the team to bring this successful, extraordinary brand to even more people.” Glen T. Senk named executive chairman of Boden Having achieved sales of 388 million pounds in 2019, Boden is this year celebrating its 30th anniversary. Current trading is strong with 10 percent revenue growth for the first six months of 2021. The British retailer is planning significant investment to further its growth plans in markets such as the US, where it launched in 2002. It has since become the second biggest-selling UK-owned women’s apparel brand in the US market. International sales now account for 65 percent of Boden’s sales and the US is the largest market. Commenting on the appointment, Johnnie Boden said: “I have known and admired Glen for many years. He must be one of the best fashion retailers in the world. He combines an amazing creative understanding with a razor-sharp analytical mind. I truly believe Boden can double in size. We have huge opportunities in all our markets but especially in the US.” Granville added: “Glen is a fantastic addition to our management team. He is a rare talent and his experience of premium brands in multi-channel, global markets will be key to the next phase in the Boden’s story. I genuinely feel we have pulled off a coup in persuading him to lead the business and I can’t think of anyone in the world I would rather hand over to. I am very excited to be working alongside him in my new role as deputy chairman.” Boden trades in over 60 countries, including the UK, France and Germany and has more than 1000 employees across all markets. In 2017, Boden opened its first bricks-and-mortar central London flagship shop on the King’s Road.
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A landmark ruling for legal fake fashion, Supreme copycat founders sent to prison

Image: Supreme New York Facebook The days of legal fake fashion may be over. Decades after Supreme Italia and parent company International Brand Firm Ltd (IBL), a British holding company, ran parallel operations to Supreme New York, now owned by VF Corporation, an American judge has sent its Italian father and son owners to prison, alongside a hefty 10.4 million dollar fine. In recent years, IBL, led by Michele Di Pierro (53) and his son Marcello (24), greatly capitalised on their fake wares without any affiliation with the New York brand. They managed to register near identical marks to Supreme in countries including Italy, San Marino, Indonesia, Singapore and Spain were registered, as well as opening stores in Europe and China to sell ‘legal’ replicas. The accusation of plagiarism and infringement of intellectual property had already been at stake for some time, at least since 2019, when the marketing of Supreme brand products in the Chinese market had sparked the ire of James Jebbia, founder of the famous label that helped define and orient the streetwear landscape, reported The Fashion Law. ”Brazen, offensive and dishonest” The attempts to settle the dispute with VF Corporation was to no avail, as district judge Martin Beddoe found the parties guilty of fraud and sentenced the father and son to a prison sentence of eight and three years respectively. Beddoe said the duo “hijacked every aspect of Supreme’s identity and plagiarized it”, calling their activity “brazen”, “offensive” and “dishonest”. While a victory for Supreme, and a strong signal to other companies employing counterfeiting activities, the contentious issue remains that Supreme New York tried for years to register its red box mark in Europe. One of the problems Supreme saw in its European trademark filings was that its logo lacked distinctive character, according to reports. The red box logo was not found to be distinctive enough and the same was said of the Futura font text. Furthermore, the word ‘supreme’ denotes a superior quality of a given product and such words cannot be patented. It would be like registering “best t-shirt ever” which is not legal as no person or company can have monopoly ownership of a t-shirt.
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Ellesse launches design programme for emerging designers

Image: courtesy of Ellesse Sportswear brand Ellesse has launched a new global design programme to showcase three emerging designers in the fashion industry. Ellesse Tailors will provide a platform for three designers selected from the UK, Germany and France to create an exclusive capsule collection for the sportswear brand with a focus on sustainability. The three emerging designers taking part are London-based designer Kemi Gadebo, who was originally a model, actress and singer before moving into fashion, alongside Berlin-based Nomin Zezegmaa, who recently graduated from her fine art studies at the Gerrit Rietveld Academie in Amsterdam, and Gregory Assad from Paris, a graduate from Institute Francais de la Mode. Each of the designers will create an 8 to 10 capsule collection as part of the incubator, using a variety of upcycled vintage and deadstock from Ellesse that “brings to life their personal experiences of the fashion industry and their inspiration and approach to design and sustainability”. The initiative also aims to pay homage to Ellesse’s founder Leonardo Servadio and his tailoring background. Simon Breckon, global brand director at Ellesse, said in a statement: “Leonardo was the first to introduce a tailored look to tennis and ski wear in the 1960s. He was a pioneer that believed talent should always prevail, regardless of background or social following. “The idea behind ‘ellesse Tailors’ is to give new fashion designers, who may not otherwise have the opportunity, the chance to express themselves by reimagining the brand’s tailoring heritage by introducing their own refreshing spin on the brand’s iconic fashion sportswear style.” Throughout the process, each of the three designers will have the opportunity to “speak freely on their personal experiences within the industry,” whilst also showcasing their talent through a global stage, explained the sportswear brand. The designers will showcase their final designs and capsule collection to a panel of industry insiders who will decide on the winner. The winning line will be commercialised and made directly available to the Ellesse consumer in spring/summer 2022.
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Sales soar at Sainsbury’s Tu Clothing

Image: Tu Clothing, Facebook Sales at Sainsbury’s clothing department soared by 57.6 percent in the first quarter of the year. In the 16 weeks to June 26, full-price sales were up 95 per cent, with strong growth in seasonal and womenswear ranges. The company said it gained market share on both a value and volume basis. Like-for-like sales at Sainsbury’s as a whole, but excluding fuel, were up 1.6 percent as shopping habits normalised following the easing of restrictions. The company has now upped its forecast and expects to report underlying profit before tax of at least 660 million pounds in the financial year to March 2022, with progress weighted towards the first half. CEO Simon Roberts said he expects to see customer shopping patterns normalise further in the coming months. “Our colleagues are doing a brilliant job of giving great customer service and continuing to adapt as restrictions ease and shopping habits change,” he said in a release.
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Roberto Cavalli opens pop-up in Sardinia

Image: courtesy of Roberto Cavalli In Pictures Roberto Cavalli has opened a pop-up store at Forte Village resort in Sardinia. The boutique has been designed to embody the “modern elegance and glamour” of the Cavalli world, highlighted by the mint zebra print fabric backdrop taken from the Roberto Cavalli Collection by Fausto Puglisi. Located in the exclusive La Piazzetta, the heart of the shopping in the resort, the new Roberto Cavalli pop-up houses ready-to-wear collections for women and men, alongside accessories and couture. The store itself has also been furnished with a marine atmosphere and made using fine materials, all of which are produced in Italy exclusively for Roberto Cavalli. The luxury resort is also home to Brunello Cucinelli, E.Zegna, Versace, Balenciaga and Givenchy. Image: courtesy of Roberto Cavalli Image: courtesy of Roberto Cavalli Image: courtesy of Roberto Cavalli
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