Image: Tiffany & Co., Blackpink's Rosé
As part of its brand rejuvenation, luxury jeweller Tiffany & Co. has
revealed its latest campaign starring K-pop artist Rosé.
The collaboration with the Blackpink singer comes as the jewellery house
continues to revamp its image in order to reach a younger audience. Recent
campaigns by the brand have included the likes of Beyoncé and Jay-Z and
further collaborations, such as its Supreme collection, have each aimed to
appeal to a more youthful audience.
The casting of the Korean-New Zealand performer is part of Tiffany’s latest
moves in this area and further adds to its continuously expanding HardWear
collection, which Rosé previously sported in a 2021 campaign by the house.
Shot by Mario Sorrenti, the house’s global ambassador is seen wearing its
latest diamond-intensive designs from the signature collection, with looks
based on archival pieces including a 1971 bracelet.
Rosé also dons some styles set to debut in July, including a black titanium
link necklace and bracelet set, as well as a selection of full pavé diamond
designs scheduled for release in November.
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