On 23 May, at the VivaTech trade fair, the LVMH group awarded seven trophies to start-ups nominated for innovation prizes in various categories. Morgan Mao, founder of FancyTech, a Chinese company, received the grand prize from CEO Bernard Arnault himself.
"Make your dream a reality" was the motto of the ceremony, which was held to a full house at the VivaTech high-tech trade fair in Paris' Porte de Versailles and brought together the top figures of the LVMH group, including Gonzague de Pirey, director of omnichannel and data; Mathilde Delhoume, global brand director; Hélène Valade, director of environmental development; and Franck Le Moal, director of information systems and technology.
The dream has become reality for FancyTech, which has developed video production software using generative artificial intelligence (GenAl). The start-up, which also won the "Immersive Digital Experiences" award, was presented with the grand prize trophy, which arrived on stage in a Louis Vuitton Monogram mini-mall. Created by Dior and inspired by the concept of the LVMH stand at VivaTech, 'The Garden of Dreams', the trophy was designed to showcase the skills of Murano glass blowers combined with the capabilities of GenAl.
Bernard Arnault / VivaTech 2024 Credits: F. Julienne
Admittedly, Gen AI cannot create from scratch, but by using 3D modelling of products and prompts (creative briefs), it is now capable, thanks to FancyTech, of producing animated images without the need for a technical team. Asked on its stand by FashionUnited about the issues raised by rampant technology, which is disrupting working habits, the team replied that jobs are changing and that we need to accept AI as a tool to be even more creative.
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