Showing posts with label Fast Fashion. Show all posts
Showing posts with label Fast Fashion. Show all posts

Tuesday, April 28, 2020

Personal branding for women: What, how, and why?

In the 13th episode of the series, we chatted with Nancy Poleon, the Founder and Owner of BrandedU, a platform and an app where women can learn more about personal branding. The host talked to Nancy about personal branding, and asks her the most common questions regarding the topic.

Wednesday, April 22, 2020

Lululemon apologizes after t-shirt design causes backlash In China

Sportswear company Lululemon apologized after an employee promoted a T-shirt design that created an outrage in China for its reference to the origin of coronavirus, multiple reports said.

Lululemon apologizes after t-shirt design causes backlash In ChinaLululemon apologizes after t-shirt design causes backlash In ChinaLululemon apologizes after t-shirt design causes backlash In China

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The design, which showed a Chinese takeaway box of 'bat fried rice' with images of chopsticks and bat wings, was created by California-based artist Jess Sluder, while Lululemon's art director Trevor Fleming posted a picture of the design on Instagram.

Even though Instagram is not available in China, the image reached the Chinese social media platform Weibo, reaching millions there with the hashtag 'Lululemon insults China.' Many of them demanded a boycott of the brand.

The design was seen with a racist reference to coronavirus, which was first identified in the Chinese city of Wuhan last year, and thought to have originated in bats.

Following the incident, Lululemon said the design was "inappropriate and inexcusable," and that it has dismissed the employee.(DPA)



* This article was originally published here

Tuesday, April 21, 2020

Paige Denim & SESSÙN Coronavirus Relief - Charity Initiative inclusion



Parisian fashion brand Sessún will be doing its part to help the Coronavirus relief effort by donating 10% of its sales to the Covid-19 emergency aid fund set up by the FHF (French Hospitals Foundation)

Paige Denim & SESSÙN Coronavirus Relief - Charity Initiative inclusion


Fashion brand Paige, will donate 20% of their entire sales to St.Vincents Meals on Wheels.



* This article was originally published here

Monday, April 20, 2020

Podcast: The impact of COVID-19 on the garment

How does the corona crisis factory workers in the fashion industry? And what are the long-term prospects for a sustainable fashion industry?
In the podcast fashion industry are called upon to take responsibility. Speaking includes Ayesha Barenblat, founder Remake - a storytelling platform that is committed to building a conscious consumer movement, and Mostafiz Uddin, owner of denim manufacturer and exporter Denim Expert Ltd from Bangladesh and founder of the Bangladesh Center for Worker Solidarity.

Source: WARDROBE CRISIS with Clare Press
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* This article was originally published here

Sunday, April 19, 2020

Womenwear accessorie trends for Fall Winter 2020-21





Trendstop gives FashionUnited readers a first look at the key accessory directions from the womenswear Fall Winter 2020-21 season.

Trendstop’s catwalk experts bring you the essential themes inspiring accessory design into Fall Winter 20-21 and beyond. Across the international designer collections, new levels of elevation and refinement was brought to the biggest fashion stories to have emerged in recent times with a focus on bringing everyday influences and cross-category references into the luxury sector. Our comprehensive catwalk coverage, dedicated accessory galleries and reports, evaluate each trend’s commercial value and longevity, giving you the best possible basis for your decision making.


Love this ?- View it on Website for more detail, Size, Color and Design Variety

This week FashionUnited readers get an exclusive look at three accessory trends that will be crucial to informing the basis of your next collection. Hyper-Elevated Outdoor transform formally rugged motifs into fashion must-haves while still retaining their performance credentials. The Evolved Weave and Vintage Childhood Nostalgia illustrate the high-end spin being applied to homely and crafted aesthetics.

Hyper-Elevated Outdoor

Outdoor themes continue to inform accessory design, evolving to further complement the luxury market. Padded backpack and holdalls come in premium quilted nylon, finished with a satinised sheen whilst functional, detachable multi-pockets are adorned with fashion detailing. Practical accompaniments such as water bottle holders in performance perf are trimmed with leather and rendered in directional colour ways.

Womenwear accessorie trends for Fall Winter 2020-21



Images courtesy of Trendstop, left to right: Moncler, Kenzo, Toga, all Fall Winter 2020-21.

The Evolved Weave

Handcrafting moves away from rustic naivety and into the realms of the atelier. Intricate woven designs are amplified via a mixing of contrasting techniques, statement fringing and exaggerated proportions. Sumptuous leathers highlight the new premium feel with applications ranging from tactile bags and elaborate belts, to re-imaginings of luxe jewellery pieces.


Vintage Childhood Nostalgia

Fall winter accessories reignite childhood memories with sweet nostalgic references and vintage inspirations. Miniature, boxy bags use slotted constructions to reference school lunch packs, decorated with child-like doodles. A soft palette of retro tones and heirloom agate trims channel the luxury feel of the past.

Exclusive Offer

FashionUnited readers can get free access to Trendstop’s Women’s SS20 Key Bags & Belts Directions, a curated overview of the essential accessory directions from the season’s catwalk collections. Simply click here to receive your free report.


Trendstop.com is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.


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* This article was originally published here

100 Women Casual Outfits Summer

Women Causal Outfits Summer , As Summer of 2020 is already Started as Heat Wave begins from 15 April in some part of the world, though in some of the world is still cold, But as they are also getting warmer with every passing day, I am have brought an idean of latest Women Casual Outfits Summer for women age 21 to 30 , As Golden age, Very Choosy age, but still this age group never accept they are choosey in  their dresses, They say we wear what we find in front of the wordrob.

Well, do not forget the Women Casual Outfits Summer Over 30 and Women Casual Outfits Summer over 40 & over 50, Well all of us always in search of relax dress, weather friendly dress and comfortable and no mention added to beauty is always of the reason to look at dresses. 

Well, for summer Loan and lillian and Cotton are the ideal cloth to make dress out of it. Well to be any of your help , I have invest some time and study the market and want to share it with you.
























Saturday, April 18, 2020

Fashion's up-and-coming stylists share what it takes to make it

For some it come over night and for some it takes their life but still they can not become stylish and nobody know them they, Let is what it takes to become stylish, and earn name in the stylish industry, well,  Why do so many young players in the fashion industry want to become stylists? Why is it so hard to make it in this field of fashion? And who stands a chance to make it? In this episode Future Now i-D, joins 3 stylists to find out exactly how to create a timeless runway show or photo shoot.

                                                                                        

View more on Website


View more on Website

Sydney Rose Thomas in NYC pulls together a shoot featuring New York designers with her photographer friend and 'collaborating force', Deirdre Lewis. Elsewhere, Japan-born, London-based stylist Ai Kamoshita travels to Paris to work on a show during Fashion Week, and Lana Jay Lackey launches a zine with Rick Owens, the dark lord of luxury fashion.

Video source: i-D, via YouTube

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* This article was originally published here

Friday, April 17, 2020

Fiona Apple - Fiona Apple Topped up Google Trend

Who is Fiona Apple?

Fiona Apple McAfee-Maggart (born September 13, 1977) is an American singer-songwriter and pianist. Her accolades include one Grammy Award, and an additional seven Grammy Award nominations in various categories.

How and why she is on the top of Google trend?

It is 100 K Searches on 17 April 2020, because she is getting back with her new Album- Indie darling Fiona Apple is back with a new album that has fans and critics worldwide raving. Her tour will take her all over the country, but one show you won't want to miss is her homecoming show at the Beacon Theater in her hometown of New York City.

How much Fiona Apple Worth?
Fiona Apple net worth is As Fiona Apple is an American singer and songwriter who has a net worth of $14 million.Wow

What is the Nationality of Fiona Apple?
Fiona Apple is American She has an american nationality.

who is Fiona Apple in relation with?
Fiona Apple is not a married woman. She was linked with David Blaine. Similarly, she dated Paul Thomas Anderson

Fioan Apple





Kenya Barris’ Netflix comedy

Kenya Barris has initiated a TV House by devoting his Personal and professional life for comedy. In 2014, the America’s Next Top celebrty co-creator and The Game writer-producer pulled from his own home dynamics to create black-ish, Kenya Barris’ Netflix comedy an ABC sitcom about a successful dad from South Los Angeles (Anthony Anderson), a mixed-race mom who can’t stop mentioning her advanced medical degree (Tracee Ellis Ross), a popular eldest daughter (Yara Shahidi), a nerdy eldest son (Marcus Scribner), a pair of trouble-making siblings (Marsai Martin and Miles Brown), and a character named Pops (Laurence Fishburn). Cascading off the success of black-ish, currently in its sixth season, Barris spun off Shahidi’s Zoey to grown-ish on Freeform and gave Ross’ Rainbow an ABC prequel series with mixed-ish. Now Barris has launched his first series since leaving ABC Studios for Netflix, Kenya Barris’ Netflix comedy #blackAF, which centers on a successful dad from South Los Angeles (Barris), a mixed-race mom who can’t stop mentioning her advanced law degree (Rashida Jones), a popular eldest daughter (Genneya Walton), a nerdy eldest son (Justin Claiborne), a pair of trouble-making siblings (Ravi Cabot-Conyers and Scarlet Spencer), and a character named Pops. Sound familiar?

Kenya Barris’ Netflix comedy


Thursday, April 16, 2020

Apparel brands could lose 20 percent of value due to Covid-19

Apparel brands could lose 20 percent of value due to Covid-19

The apparel sector is one of the most heavily impacted by Covid-19, with fashion firms facing a potential 20 percent drop in brand value, new research reveals.

According to business valuation consultancy Brand Finance, the brand value of the world’s 500 biggest companies could fall by up to 1 trillion US dollars, with the apparel sector one of the worst affected.

“The Covid-19 pandemic is undoubtedly going to hit the apparel sector hard - Brand Finance has predicted that apparel brands could face up to a 20 percent drop in brand value,” Richard Haigh, managing director at Brand Finance, said in a statement. “As these brands negotiate store and factory closures, broken supply chains and a customer base that is facing unprecedented economic uncertainty, these brands will have to prepare for a tough and turbulent journey ahead.”

It comes as fashion stores across the world have been forced to close to mitigate the spread of the novel coronavirus. In the UK, all ‘non-essential’ stores have been closed since 23 March.

The British fashion market is worth approximately 55 billion pounds a year in sales, with 80 percent coming from physical stores and the remaining 20 percent from online.

But the pandemic hasn’t only affected physical stores. Many fashion companies, such as River Island and Moss Bro, have been forced to halt their online operations over health and safety concerns.

Over the past few days, however, a number of companies including Next, Quiz and Fenwick have relaunched their online operations after altering them to meet strict health regulations for their employees.

After reopening its online operations “in a very limited way” on Tuesday, Next reached its self-imposed daily order limit within less than two hours.

Other companies like Primark, which has no webstores, have already experienced huge impacts from the lockdown. In March, the retailer warned it would lose 650 million pounds a month in sales due to store closures.

Haigh said: ”Despite the havoc that Covid-19 is undoubtedly going to wreak on the sector in the coming year, agile brands are likely to fare much better than their inflexible counterparts. With new consumer behaviour habits likely to be borne out of the pandemic, brands will look towards greater innovation in their e-commerce businesses and the potential reassessment of their store business models.”

Apparel brands could lose 20 percent of value due to Covid-19



Photo credit: Rawpixel.com, Pexels



* This article was originally published here

Friday, April 10, 2020

Barbour Begins Production of PPE Products for North East NHS Trusts

Barbour Begins Production of PPE Products for North East NHS Trusts

North East based clothing company, Barbour has begun producing PPE garments to support the local NHS Trusts in the fight against COVID-19.

Working with the Royal Victoria Infirmary (RVI) which was the first hospital to treat UK patients suffering from Coronavirus in January 2020, the Barbour factory based in South Shields has begun to make an initial quantity of disposable gowns planned for delivery on Friday.

It will then move to a larger scale production of gowns and scrubs for the RVI and other North East NHS Trusts to support frontline medical staff who are in urgent need of these items.

Barbour Begins Production of PPE Products for North East NHS Trusts

Chairman, Dame Margaret Barbour said “Everyone has a role to play in fighting COVID-19 and I wanted my daughter Helen and I to play our part by turning our South Shields factory over to produce PPE product for the NHS. Our staff’s welfare is our most important priority and we have undertaken a strict risk assessment to ensure we adhere to social distancing and that they are fully protected whilst undertaking this important role. I am very grateful to my staff for their overwhelming support.”

Dame Margaret continued “The factory, where we normally make our classic wax jackets is no stranger to adaptation. During both World Wars, we turned the factory over to make military garments to assist the war effort. We are pleased to once again be able to make a difference and this time, to support the NHS.”



* This article was originally published here

Thursday, April 9, 2020

Thom Browne reveals his entire design process from sketch to runway

As Thom Browne built his fall 2020 collection, Vogue took notes. From sketch to dress, Vogue shares what they witnessed during the iconic menswear designer's process. In this video see how Thom works in a rare inside look.

Video source: Vogue, via Youtube.



* This article was originally published here

Thursday, April 2, 2020

Techtextil North America and Texprocess Americas postponement rescheduled for October 2020

Earlier last month, organizers of Techtextil North America and Texprocess Americas announced that the co-located events, initially scheduled for May 12 to 14, 2020 would be postponed to December 2020 due to the Covid-19 pandemic. On Monday, the organizers announced that the postponement has been rescheduled. The co-located events will now take place from October 1 to October 3, 2020 in Atlanta, Georgia.

Show Director Kristy Meade stated in an announcement that was relayed first to exhibiting companies, “Although not ideal, the [December] dates provided were the only viable option at the time of our postponement inquiry to the Georgia World Congress Center (GWCC). However, we shared the concerns of many of our exhibiting and visiting companies regarding the holidays and year-end processes, and after tireless communication between our team and those at the GWCC, we have been able to secure the new dates of October 1-3, 2020 for Techtextil North America and Texprocess Americas. The new dates are more suitable for both local and international exhibitors.”

More information and the most recent program updates, deadlines, pricing information can be found on Techtextil and Texprocess Americas’ websites. Registration will remain open, with the Advanced Pricing deadline extended through September 1, 2020. All event registrations will remain intact and will be transferred to the new dates.

Messe Frankfurt and Messe Frankfurt North America

Messe Frankfurt is the world’s largest trade fair, congress and event organizer with its own exhibition grounds. With more than 2,400 employees at 30 locations, the company generates annual sales of around 669 million euros. With its headquarters in Frankfurt am Main, the company is 60 percent owned by the City of Frankfurt and 40 percent owned by the State of Hesse. More information about Messe Frankfurt's online and onsite services including renting exhibition grounds, trade fair construction and marketing can be found on the company's website.

Messe Frankfurt North America is a subsidiary of Messe Frankfurt and is headquartered in Atlanta, Georgia. Messe Frankfurt North America produces nine shows within the United States, Canada and Mexico. In addition to Techtextil North America and Texprocess Americas, the North American portfolio of events includes Texworld USA, Apparel Sourcing USA, Home Textiles Sourcing Expo, INA PAACE Automechanika Mexico City, Waste & Recycling Expo Canada, The Clean Show, and Festival of Motoring USA.



* This article was originally published here

Tuesday, March 17, 2020

L Brands announces store closures, withdraws Q1 outlook

L Brands announces store closures, withdraws Q1 outlook To help limit the spread of the coronavirus, L Brands has decided to temporarily close all Bath & Body Works, Victoria’s Secret and Pink stores in the United States and Canada, effective March 17 through March 29, 2020. Additionally, the company said in a statement, home office associates have been asked to work from home if possible and all employees will continue to receive pay and benefits during the temporary closure period.

Due to the heightened uncertainty relating to the potential impacts of COVID-19 on the company’s business operations, including its duration and its impact on overall demand for merchandise, L Brand is also withdrawing the first quarter 2020 earnings guidance issued on February 26, 2020, where it expected adjusted loss per share of about 5 cents.

As a caution and proactive measure, on March 16, 2020, the L Brand decided to draw down 950 million dollars from its Revolving Credit Facility. After the drawdown, the company said, it has more than 2 billion dollars in cash.

Picture:L Brands resources



* This article was originally published here

Monday, March 16, 2020

Coronavirus causing fashion retailers to shut stores

Coronavirus causing fashion retailers to shut stores

A number of fashion and sportswear retailers, including Nike, Anthropologie, Urban Outfitters and Lululemon, have announced temporary store closures in light of the spread of the coronavirus (Covid-19).

Over the weekend, fashion and lifestyle retailer Anthropologie sent out an e-mail to its customers saying that it would be closing all of its global stores until at least March 28.

“As all of our thoughts are on the COVID-19 situation, we wanted to share an update on how Anthropologie and our partner brands Terrain and BHLDN are responding. The safety and health of our community, including our loyal customers and dedicated associates, is always of the utmost importance to us.

“As far as we know, none of our employees have tested positive for Covid-19. In an effort to protect our communities, we have decided to close all of our global stores. They will not reopen until at least March 28. We will continue to pay our store teams during this time. Because the situation is complex and evolving rapidly, our plans may change. If they do, we’ll let you know.”

Anthropologie, continued: “While we’ll miss seeing you in our stores, our website and app are always open (please allow us to provide a break from the news). We hope to bring you a touch of joy and inspiration in this difficult time.

“Look out for one another, and be well. We’ll see you soon.”

Urban Outfitters shuts stores globally

Urban Outfitters took to their Instagram to announce their store closures, stating that its global network would be “closed until further notice”.

"We’re proud to call ourselves a part of your local community, and our goal has always been to provide you with safe spaces to come together, laugh and be inspired,” explained Urban Outfitters in their Instagram caption. “While we work through these changes, know that we’re here to answer questions, keep you entertained, and to continue to engage with our UO Community however we can. Take care of yourselves.”

Lululemon confirms closures in North America and Europe

Sportswear brand Lululemon has confirmed the closure of all its stores in North America and Europe, from March 16 through March 27.

Lululemon chief executive officer, Calvin McDonald, said in a statement: “We are living in uncertain times and we’re learning more about this virus every day. We are taking this step to help protect our global community, guests and people, and ensure we are doing our part to prevent the spread of Covid-19.

“During this time, Lululemon employees will continue to receive pay for all hours they have been scheduled to work and have access to Lululemon’s Global Pay Relief plan.”

Retailers Nike, Anthropologie, Urban Outfitters and Lululemon among store closures to limit the spread of coronavirus

Eco-friendly footwear brand Allbirds took to its Instagram to explain that all of its stores in the US and Europe would be closed until March 27 and that its corporate staff would now be working from home. They added that all employees would receive full pay and benefits during this time.

The update from Allbirds co-founders Joey Zwillinger and Tim Brown said: “To our friends around the world, our thoughts are with you and your families during these uncertain times. Now more than ever, we can all appreciate just how small the world truly is, and the importance of coming together to protect out global community in times of need.

“Our online stores around the world are still open for business as usual, and we’re working closely with our suppliers to ensure their safety while we also fulfil your orders.”

3.1 Phillip Lim closes stores in New York, Los Angeles, London and Waikiki

Designer brand 3.1 Phillip Lim, also confirmed on Instagram that it would be closing its retail locations in New York, Los Angeles, London and Waikiki, and that its store teams would be available via email to help customers with their orders or purchases.

“It is essential that during this time, we restructure our practices and operate in accordance with the wellbeing of our colleagues and our global citizens,” said the company. “As we adjust to the new and challenging practice of social-distancing, we maintain our larger and constant mission of fostering community. We are taking all necessary precautions to assuage the potential spread of the coronavirus while continuing to act with love, empathy, and connectivity top of mind.”

Land’s End closes US stores until March 29

While Land’s End has stated that it will close all of its retail stores in the US until March 29, adding that it will continue to pay all of its retail employees for the hours they have been scheduled to work.

Land’s End said in a statement: “For the safety of our employees and customers, we have restricted international and domestic travel, instituted flexible work plans, including working remotely where available to encourage social distancing in our offices.”

Reformation to be available only on the “corona-immune” internet

Sustainable fashion brand Reformation said it didn’t want to “add to the stress” of Coronavirus and would be closing all of its stores “for now” and that all of its retail teams would be given paid time off. It also added that it was cancelling all events and factory tours.

In the Instagram post, the retailer said: “As it is a complicated situation, these plans might change, and if so we’ll let you know. We are closely monitoring what’s going on, and will follow recommendations from the WHO, CDC and NHS.

“As always, we’re available on the Corona-immune Internet.”

But the fashion brand also asked its customers what was “appropriate” content for it to be sharing, asking “what’s resonating with you? Do you still want to hear about new collection launches and sustainability related stuff? Old do you need a break? Please let us know.”

Sportswear giant Nike closes stores in the US, Canada, Australia, New Zealand and Western Europe

Nike announced on Sunday that it will temporarily close all of its stores in the US, Canada, Australia, New Zealand and Western Europe, from Monday, March 16 through March 27 “to limit” the spread of the coronavirus. Nike-owned stores in South Korea, Japan, most of China are currently open and will continue their normal operations it added.

Additionally, the sportswear giant has announced additional steps in other Nike-managed facilities, including the option to work from home, staggered work schedules, social distancing and additional safety and cleaning steps to “help protect and support our teammates”.

For more updates on how the coronavirus is impacting the international fashion industry here >>

Image: courtesy of Anthropologie



* This article was originally published here

Sunday, March 15, 2020

Superga releases second installment of collaboration with LoveShackFancy

Superga releases second installment of collaboration with LoveShackFancy

Footwear label Superga is continuing its partnership with vintage-inspired fashion brand LoveShackFancy with a new collaboration of colorful, floral print sneakers. According to an announcement from the company, this release follows the successful launch of its first collection with the womenswear label — which debuted in June 2019.

Superga releases second installment of collaboration with LoveShackFancy

The latest collection from the Superga x LoveShackFancy collaboration introduces platforms, espadrilles, as well as more styles for children. The latest drop also features new details such as bead threaded laces.

Superga releases second installment of collaboration with LoveShackFancy

“The LoveShackFancy girl is just as happy dancing on the beach in a ruff-mini skirt as. She is in a taffeta gown in the grandest ballroom, and she’s so free-spirited she’ll pair either with floral sneakers and still be the belle of the ball,” said LoveShackFancy founder Rebecca Hessel Cohen in a statement. “This season we introduced a dusty rose-colored espadrille with diaphanous floral laces and added a beaded moment to the classic sneaker in the prettiest prints.”

Superga releases second installment of collaboration with LoveShackFancy Superga releases second installment of collaboration with LoveShackFancy

The latest collection from the Superga x LoveShackFancy collection features seven styles for women and two styles for children on both brands’ websites. The collection ranges from 65 USD to 139 USD.

Superga releases second installment of collaboration with LoveShackFancy

Images: Superga Facebook, Courtesy of Superga



* This article was originally published here

Saturday, March 14, 2020

Vegan Fashion Week still scheduled to return despite coronavirus concerns

Vegan Fashion Week still scheduled to return despite coronavirus concerns

Despite the cancelation of major events, Vegan Fashion Week will still occur in Los Angeles in April to showcase Fall 2020 collections from participating brands and designers, according to an announcement from the movement.

“Now is a very important time to share our message and draw connections between sustainability and ethics,” shared the movement’s founder Emmanuelle Rienda in a statement. “Animal exploitation is directly linked to the virus outbreak, the Australian bushfires, the Amazonian forest fires, and our current global environmental crisis. I want to inspire positive change and elevate the conversation through fashion, because fashion is activism.”

The theme for this year’s Vegan Fashion Week is Expansion and will explore challenges surrounding climate change from the perspective of fashion, ethics, sustainability, and animal rights.

The event will include a designer showroom, a panel series, and a collective fashion show. Taking measures to protect the health of event participants, the event will take place in an intimate setting by invitation only while also reducing its carbon footprint.

Image: Courtesy of Vegan Fashion Week



* This article was originally published here

Friday, March 13, 2020

In pictures: JW Anderson opens flagship store in London's Soho

In pictures: JW Anderson opens flagship store in London's Soho

British fashion label JW Anderson has opened its first flagship store in Soho, London.

The two-floor 1300-square-foot space carries the brand’s entire range of products including menswear, womenswear, small leather goods, shoes, handbags, accessories and special collaboration products such as its recently unveiled line for Moncler Genius.

The store spans two addresses on the corner of Brewer and Wardour Street - part of a building constructed in the Victorian era. The Wardour Street space is a light and airy high-ceiling exhibition-like space with bright floors and modular aluminium shelving. It will showcase special collaborations and projects from the brand.

In pictures: JW Anderson opens flagship store in London's Soho In pictures: JW Anderson opens flagship store in London's Soho

The Brewer Street side has been inspired by Saville Row tailor’s shops, with faux wood veneer on the walls and furniture, cabinets featuring interior pops of colour, brass trim and subtle JWA Anchor Logo details. On the lower level, thick cream-coloured, fluffy carpeting is surrounded by hanging fabrics in similar hues.

In pictures: JW Anderson opens flagship store in London's Soho In pictures: JW Anderson opens flagship store in London's Soho In pictures: JW Anderson opens flagship store in London's Soho

JW Anderson has a long history of championing diversity and queer culture through his approach to non-binary fashion, making Soho, with its diverse local and tourist populations, a natural location for the brand’s first flagship.

“Ever since I moved to London from Northern Ireland I have been in love with Soho. There is an incredible energy in the area. It feels quintessentially London to me,” founder and creative director of the label Jonathan Anderson said in a statement.

Photos courtesy of the brand



* This article was originally published here